Interview with Eric Harslem (1992)


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Which Mac is the current bestseller?

Is Apple giving up on industrial design?

Why did you screw Quadra 900 customers by introducing the 950 just five months after the 900?

Editor-in-Chief of Macworld Jerry Borrell sits down for some Q&A with Eric Harslem, Apple’s Vice President of Desktop Computers in 1992.

Simpler times: an Apple VP discussing future product plans and openly admitting mistakes, in this case with the Mac Portable. You don’t see Tim Cook apologizing for the butterfly keyboard or the abysmal state of OS X from 2009 onwards, do you? Come back, Eric!

Original text from Macworld Magazine, September 1992.

Eric in 2012 speaking about his donation to the Mathworks Endowment at Texas State University.

Some months after this interview was published, Eric, along with Apple’s head of PowerBook development, jumped ship to Dell in 1993 to help turn around its notebook division.

The Apple New Product Process (ANPP) lives on even though Jonathan Ive did his best to prioritize thinness and visual aesthetics over structural integrity, keyboard durability, and battery life.

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