“Fascinating Stuff, This Pricing” (Can We Talk About It?)

Lunch Hour Legal Marketing

Conrad and Gyi take on the elephant in the courtroom. Clio’s Legal Trend Report shows us potential clients are interested in both pricing and payment plans, but as lawyers, we’re reluctant to go there. Why?

Explore options on how you can better position yourself. Are you less expensive than the competition? More efficient? A better value? Dig into the marketing opportunities that make you special based, in part, on your pricing model. Hey, the other guy is doing it. If it’s something you’ve never considered, it’s probably time you did.

And in the news (maybe related, just a bit!) we’re seeing a spike in inflation, even if the Fed wants to call it transitory. Look around, everything seems to be going up … except legal fees? Plus, Facebook (and its global apps) go down. In legal tech, what’s up with Smokeball legal matter management? Changes in Google marketing? Let’s talk.

Special thanks to our sponsors Alert Communications, LawYaw, and Clio.

Mentioned in this Episode:

Clio Legal Trends Report: https://www.clio.com/resources/legal-trends/

Smokeball: https://www.smokeball.com/

Google changes: https://www.seroundtable.com/google-local-5-pack-32208.html and https://whitespark.ca/blog/2021-wlss-day-1/

Facebook ad revenue damage due to down time https://www.snopes.com/news/2021/10/04/facebook-ad-revenue/

Thumbtack: https://www.thumbtack.com/k/affordable-divorce-lawyers/near-me/

Yelp: ​​https://www.yelp.com/nearme/cheap-divorce-lawyers

Hello Divorce, https://hellodivorce.com/

Erin Levine podcast: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2021/09/hello-erin-levine-of-hello-divorce/

Pricing Podcast with George Psiharis: https://legaltalknetwork.com/podcasts/lunch-hour-legal-marketing/2021/06/pricing-to-get-hired-bridging-the-gap-between-lawyers-clients/