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LOC Podcast: PRSA NJ Panel on Brand Storytelling and Content Marketing
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Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results.
Brand journalism (also known as content marketing) is dramatically changing how we practice PR. Skillfully written news reports that resonate with customers and humanize a company’s message are the new PR frontier.
In this episode of the Lubetkin on Communications podcast, we present a panel program from the Public Relations Society of America’s New Jersey Chapter, held October 19, 2017 in Rahway, NJ.
Moderating the program and presenting is Christopher Biddle, APR, president of Biddle Communications & Public Relations.
Panelists were:
Lindsay Moskal, Senior Strategist, Litzky Public Relations
Steve Lubetkin, APR, Fellow, PRSA, Managing Partner, The Lubetkin Media Companies
Justin Gianninoto, Director, Digital Strategy, Stern Strategy Group
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