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#145: How To Use Content To Boost Brand Awareness
Manage episode 434455254 series 2982215
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Brand awareness is vital for business success, as it enhances visibility and recognition, leading to increased sales of products and services. You can significantly boost your brand’s presence and influence by crafting content that highlights your business, engages your audience, and drives traffic.
In this episode, Dr. Terri Levine discusses brand awareness and its pivotal role in business success. Discover what types of content are most beneficial for your business and how to develop a content strategy that resonates with your target audience.
Dr. Terri Levine also explores the essential elements your content must address, including your product or service, your audience, and the objectives of your posts. Additionally, she explains how trust, perceived benefits, and personal connections influence buying decisions, offering insights on how to leverage these factors to drive engagement and boost sales.
Watch the full episode on Youtube: https://youtu.be/CVPj9KUAoVQ
Key Highlights From The Episode:
[00:08] Today’s theme: Brand Awareness
[00:43] What type of content should you create for your business?
[01:25] Content strategy
[01:46] Essential elements your content must address
[02:52] Why people buy
Golden Nuggets:
• Brand awareness entails creating content that highlights your business. [00:14]
• Every piece of content must have a purpose. [00:29]
• Your content should connect your audience to your brand, create engagement, and drive traffic. [00:43]
• Your content shouldn’t be focused on selling. [01:55]
• Every piece of content should be designed to help your target audience solve their problems and keep them interested so they come back. [02:29]
• People don’t necessarily buy the best products or the best services. [02:46]
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