#38 - Mainstream media vs. the creator economy (Ben Grynol, Mike Haney & Tom Griffin)

LEVELS – A Whole New Level

There is a major shift happening with traditional, mainstream media and the creator economy.

Levels team members, Mike Haney, Head of Content, Tom Griffin, Head of Partnerships, and Ben Grynol, Head of Growth, sat down and discussed the current overlap and benefits with each of these channels and how Levels can engage better with the audiences they want to reach.

Sign Up to Get Your Free Ultimate Guide to Glucose: https://levels.link/wnl

Levels helps you see how food affects your health, empowering you with the tools needed to achieve health goals and improve healthspan. Levels Members gain access to the Levels app and continuous glucose monitors (CGMs), providing real-time feedback on how diet and lifestyle choices impact your metabolic health.

Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

(06:24) - Traditional media confers legitimacy
(10:23) - Use first principles to make decisions
(12:00) - Consider reach over time
(15:27) - Different channels have different audiences
(23:08) - The allure of an exclusive story
(32:18) - The value of eyes on a headline
(33:57) - Use coverage to attract talent
(37:01) - More awareness is always better
(41:06) - Mainstream attention has compound effects
(44:25) - Content is a long game

Transcripts & Show Notes