How Alex Hormozi Is Thinking About Building Generational Wealth

Leveling Up with Eric Siu

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, founder and CEO of Acquisitions.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer, and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more!

TIME-STAMPED SHOW NOTES:

• [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com.
• [03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.
• [03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business.
• [04:38] How Alex refined the model he uses to run his gyms: by trying something new every month.
• [06:06] Hear about the other books Alex is working on.
• [07:19] How Alex is using his process to help people by providing free resources.
• [08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages.
• [11:54] Alex breaks down three examples of how he put together a $100M Offers.
• [14:33] The importance of defining what value is for your customers.
• [17:47] How cutting down the speed of achievement creates value for your customers.
• [19:04] The four variables you need to master when putting together a $100M offer.
• [20:56] What Alex learned from management consulting.
• [23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject.
• [25:38] How Alex structures his offers with guarantees around growth.
• [27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together.
• [30:01] Alex gives insight into how his portfolio is currently structured.
• [34:24] Alex’s book recommendation and what has made a difference to Alex’s life in the past year.

Resources From The Interview:

• Acquisition.com
• $100M Offers: How To Make Offers So Good People Feel Stupid Saying No
• Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym
• Alex Hormozi on Instagram
• Alex Hormozi on YouTube
• Leila Hormozi on Instagram

• Burning Wish

• Must-read book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat

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Connect with Eric Siu:

• Growth Everywhere
• Single Grain
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