"Is It an Influencer’s Job to Drive Sales?" Two Sides of the Coin #227

Influencer Confidential

We're tackling a topic that’s got everyone talking — are influencers actually responsible for driving sales? 🤔 As someone who’s been on both sides, managing big budgets for brand campaigns and building a creator community, I get asked this question a lot! In this episode, we’re breaking down both sides of the debate. Whether you're a brand wondering if influencer marketing is truly converting, or a creator trying to navigate the line between content creation and sales, this episode is for you. We’ll look at both sides of the argument, from the brand’s ROI expectations to creators’ roles in building awareness and trust. Are influencers here to sell, or is it all about building awareness? Let me know where you stand!
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