E35 - Marketing 101 w/Spring Marketing Capital's Raja Ganapathy || From the VC Lens


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In this Episode, I (@Jivraj Singh Sachar) speak with Raja Ganapathy, Founding Partner of Spring Marketing Capital.

Spring Marketing Capital is a skin-in-the-game marketing capital firm, working towards building stellar brands some of which include - BYJUs, Epigamia, Practo, Cure Fit, and others. One of the most spectacularly creative firms, Spring is creating a category of its own, disrupting the ecosystem in the country. Check them out at - https://springmarketingcapital.com/

Raja Ganapathy, is a tremendously insightful and valuable individual, who has had a variety of diverse experiences throughout his career. From Ogilvy to Deutsche Bank to Sequoia India and finally, Spring.

Through the Episode we discuss the following:

1. (3:20) : The Golden Circle of Marketing for Startups

2. (8:58) : All about Spring Marketing Capital!

3. (14:25) : Raja's journey & thought process

4. (19:12) : How VC is changing & Is capital just a Commodity?

5. (24:20) : What is Brand Building & Why is it Important?

6. (33:08) : The Role of Founders in Brand Building

7. (37:13) : Is every company a Content Company?

8. (42:28) : The art of asking the Right Questions in Marketing

9. (46:42) : The Conundrum of Organic Traction & measuring Marketing

10. (51:31) : Building Marketing Teams & Hiring a CMO

11. (53:23) : The Fund-Founder Fit for Spring

12. (57:36) : The secret to Spring's performance

13. (60:05) : Raja as a Leader & the Role of Articulating Well

14. (65:46) : Parting Lessons (Surround yourself with Giants & practicing Humility)

15. (68:40) : Summary

Here is the 35th Episode of the Indian Silicon Valley Podcast - Marketing 101!

If you are further curious, here are a couple of interesting reads & listens by Raja -

1. Mistakes while hiring a CMO

2. Raja on the VCpreneur Podcast

Thank you all for tuning into this Episode!

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I, Jivraj, am reachable on LinkedIn & Twitter!

"If you never try, you never know"

Stay Tuned,

Keep Building.

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