28: How to Ace Product Management Interviews

How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board members Red Russak and Soumeya Benghanem welcome Martie K. Burris (Salesforce) to discuss product management interview strategies. To land the best PM role in the best company, you have to master the art of acing any and all product management interviews. Listen in to the techniques experienced PMs use, their strategies that have worked, and their proven and tested frameworks.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro
• 02:10 The Inclusive Product Management Accelerator program
• 06:10 PM interviews have evolved over time
• 09:11 What is the purpose of a PM interview?
• 13:36 Lead PM interviews focus more on the strategy
• 14:48 The type of questions to prepare for
• 17:25 Find resources and practice with other people
• 20:14 The Do’s and Don’ts of PM interview
• 24:20 Summarize your answer at the end
• 26:03 Your framework should be your natural thought process
• 31:01 How to handle rejection
• 33:47 Is MBA a necessary requirement?
• 39:55 Strategies to get into the right interview
• 45:43 Interview people with empathy and listen more
• 48:45 Be mindful that people are trying to understand your thought process