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Episode 64 - Idenitifying & Addressing User Experience Problems with Your Bank or Credit Union Website
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Meredith Olmstead and Kristin Mock, of FI GROW Solutions, dive deep into the crux of enhancing user experience on digital platforms for banks and credit unions. Their insightful dialogue sheds light on common pitfalls and strategic maneuvers essential for any financial institution aiming to refine its digital branch.
Key Takeaways:
Monitor Key Indicators to Spot UX Issues: A high bounce rate and poor conversion rates are glaring indicators that your website's user experience (UX) may be lacking.
Embrace the 'Three Click Rule' for Navigation: The digital journey on your website should be as frictionless as possible. Adhering to the 'three click rule'—ensuring that users can find any information or service within three clicks—is a good practice, albeit with flexibility for modern web navigation standards.
Avoid Overloading Pages and Obscuring Products: Cluttering a single page with too many products or services can overwhelm users and dilute the SEO effectiveness. Each offering deserves its space to shine, particularly when catering to distinct customer segments.
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