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End cards that convert: boost mobile ads conversion by 30%

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Manage episode 444630994 series 3236021
Inhoud geleverd door Singular. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Singular of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Can you boost mobile ad performance 30% or more with the right end card?

The answer is a definite maybe.

:-)

In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid.

They explore the challenges of determining the optimal length and format for mobile ads, shifting industry trends toward longer ads, and the importance of end cards in ad performance.

Avi shares insights from his experience, emphasizing the significance of testing and creativity in developing end cards. The episode reveals the complexity of creative testing and the potential impact of unique end cards on advertising success.

Tune in to discover strategies for leveraging end cards to maximize conversion rates and user engagement.

00:00 Introduction to Effective End Cards

02:03 Diving into End Card Formats

03:02 The Psychology Behind End Cards

03:36 The Evolution of Mobile Ad Lengths

06:09 Testing and Best Practices

09:03 The Importance of End Cards

13:40 Real-World Examples and Success Stories

21:54 Encouraging Creativity and Breaking Rules

24:34 Final Thoughts and Key Takeaways

  continue reading

152 afleveringen

Artwork
iconDelen
 
Manage episode 444630994 series 3236021
Inhoud geleverd door Singular. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Singular of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Can you boost mobile ad performance 30% or more with the right end card?

The answer is a definite maybe.

:-)

In this episode of Growth Masterminds, host John Koetsier discusses the effectiveness of end cards in mobile advertising with Avi Cohen, a creative lead at Bigabid.

They explore the challenges of determining the optimal length and format for mobile ads, shifting industry trends toward longer ads, and the importance of end cards in ad performance.

Avi shares insights from his experience, emphasizing the significance of testing and creativity in developing end cards. The episode reveals the complexity of creative testing and the potential impact of unique end cards on advertising success.

Tune in to discover strategies for leveraging end cards to maximize conversion rates and user engagement.

00:00 Introduction to Effective End Cards

02:03 Diving into End Card Formats

03:02 The Psychology Behind End Cards

03:36 The Evolution of Mobile Ad Lengths

06:09 Testing and Best Practices

09:03 The Importance of End Cards

13:40 Real-World Examples and Success Stories

21:54 Encouraging Creativity and Breaking Rules

24:34 Final Thoughts and Key Takeaways

  continue reading

152 afleveringen

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