Demystifying Branding: How to Develop to a Winning Brand Strategy with Fred Hart


Manage episode 275533747 series 1318952
Van Food Marketing Nerds and Blue Bear Creative, ontdekt door Player FM en onze gemeenschap - copyright toebehorend aan de uitgever, niet aan Player FM. Audio wordt direct van hun servers gestreamd. Klik de abonneren-knop aan om updates op Player FM te volgen of plak de feed URL op andere podcast apps.

On the show today, we have Fred Hart, partner and creative director at Interact. Fred is a Food Marketing Nerds regular - he’s been on the podcast a handful of times, and he always brings new knowledge and a fresh perspective – which is why we keep inviting him back on.

Interact, is a world class branding and packaging design firm that specializes in CPG. They recently launched a really informative series called SprintToSuccess, which explains the branding and packaging design process. The content dives into the research, strategy, and creative work that goes into identifying and capitalizing on the white space in a given category.

In today’s episode, Fred talks us through the process of developing a winning brand strategy, and applying it through all facets of the brand.

While Interact specializes in CPG, and the deliverable of the process we discuss is ultimately new packaging design, the knowledge Fred shares around brand strategy and how to apply it in the real world is universal across a spectrum of different industries within food & beverage. Whether or not you have a rebrand in the pipeline, there are plenty of valuable takeaways in this episode for all of you brand marketers out there.

Additional Resources:

For full interview transcripts and other valuable resources, check out Food Marketing Nerds is a production of Blue Bear Creative, the Social Media Agency for CPG and Restaurants.

77 afleveringen