Business of Entertainment: Scottlin Rucker Owner of Funkintech Labs

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Scottlin F Rucker is a veteran of creative and U of M Design Research Fellow. Scottlin is a seasoned digital producer with a mastery in managing projects from inception to delivery. "I have consistently led cross-functional teams to deliver compelling integrated digital experiences that increase consumer engagement times by utilizing highly trained code assassins and "white meat" edge tech, before the blood even shows up, skills in the digital arts of rich media and mobile experiential platforms. "I have worked for some of the greatest brands on the planet, designing the first CMS engine for Microsoft Expedia, launching the first retail eCommerce for KMart.com, the first interactive website for Mattel's Barbie.com, before working for the Space and Missile Defense Systems. Then turning his management to entertainment, he won several World Records for Sony PlayStation "Little Big Planet" and the first online live shooting arcade for Twisted Metal, making one of the worlds most Dangerous digital experiences.

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