04: Empathize It : Esti Rand: Marketing Charlatans, Wheelbarrows, Mud and Sneeches

Empathize IT! Empathy and Entreprenuers

Several months ago, when the idea of this podcast was still in its ideation phases, I had the distinct pleasure to be hosted by Esti Rand on her Business Breakthrough podcast. Now, I'm honored to host Esti who is a long-time colleague, driven entrepreneur and passionate about helping small, medium and large businesses. A Bit About the Guest Estie Rand built a six-figure business with zero dollars in ad-spend in under two years, with a fully virtual team (while raising five kids!). The founder and owner of Strand Consulting, an LA-based boutique consultancy, this marketing maven guides business owners ranging from multi-millionaires to freelancers on how to earn more money with less headache. After a decade in non-profit, rising in the ranks to become CIO, Estie left her job to bring her skills of doing more with less to small business owners around the world. She is also the host of the acclaimed Business Breakthrough Podcast, where she humanizes business and "businessifies" humans. You can check Esti out at www.estierand.com. Best of all, Esti is working on an awesome 'side-project' that will provide value to so many small businesses. MORE ABOUT THIS SHOW On the episode, Esti and I cover: Marketing Charlatans Snakes, Leeches, and Sneeches Wheelbarrows and Mud Self- Awareness Inability to achieve the hard skills without soft skills (especially for sure for small business) Listen closely because there's a lot of great insights and ideas.