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Beyond A/B: The Science of Smarter Email Testing with Kath Pay

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Manage episode 451274500 series 3426218
Inhoud geleverd door Jessica Delahunt and Sender Score Powered By Validity. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jessica Delahunt and Sender Score Powered By Validity of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Join Kath, alongside Guy Hanson and Danielle Gallant, as she uncovers why most email testing misses the mark—and how a scientific, hypothesis-driven approach can unlock powerful insights about your audience and deliver game-changing results.

Guest at a Glance:

Kath Pay is a veteran email marketing expert with over 20 years of experience. She has written, spoken, and trained extensively on email marketing topics, with particular expertise in testing methodologies, persuasive copywriting, and AI implementation in email marketing.

Kath on LinkedIn

Hosts at a Glance:

Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events.

Guy on LinkedIn

If you enjoyed this episode then please either:
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

  continue reading

48 afleveringen

Artwork
iconDelen
 
Manage episode 451274500 series 3426218
Inhoud geleverd door Jessica Delahunt and Sender Score Powered By Validity. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Jessica Delahunt and Sender Score Powered By Validity of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Join Kath, alongside Guy Hanson and Danielle Gallant, as she uncovers why most email testing misses the mark—and how a scientific, hypothesis-driven approach can unlock powerful insights about your audience and deliver game-changing results.

Guest at a Glance:

Kath Pay is a veteran email marketing expert with over 20 years of experience. She has written, spoken, and trained extensively on email marketing topics, with particular expertise in testing methodologies, persuasive copywriting, and AI implementation in email marketing.

Kath on LinkedIn

Hosts at a Glance:

Danielle Gallant - Senior Email Strategist at Validity with over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn

Guy Hanson - Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events.

Guy on LinkedIn

If you enjoyed this episode then please either:
Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
Check out our three most downloaded episodes:

  continue reading

48 afleveringen

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