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EU230: Do Business Partnerships Really Work?

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We all have things we are great at and not so great at. Those aspects reflect into your business’s success. Having a business partner may be beneficial to balance those things that you may not be so great at. In this episode, the guys talk about how their partnership in business works so well and what you should look for in a business partner.

This is a direct transcript. Please forgive any grammar or spelling errors.

Jason: It’s like everything you want in a marriage and minus the emotion.

Kevin: If you’re looking for a partnership, make sure you find that partner and go down this list of things that we talked about, communication, transparency, staying in your lane, knowing what you’re good at, but right.

Jason: Partnerships can work. And the right ones are those who are complete opposite of each other.

Jen: you’re listening to e-commerce uncensored with Kevin Monell and Jason Caruso.

Kevin: And thank you for joining us. On another episode of e-commerce uncensored. My name is Kevin Monell and I’m here with.

Jason: Jason Caruso coming to you from the hotel bunker,

Kevin: the homeless, at least in our cardboard box. Yeah.

Jason: So the mortgage process and Bonanza is finally I believe over, so I don’t have to provide anything, any, any, I think they have everything now.

I think I’m good. And now I just have to wait

Kevin: maybe after I was both going through this, maybe we should have a podcast on entrepreneurs, business owners, buying houses and mortgage. When you, what you need to know. Yeah.

Jason: I like it. I don’t know today. Kev, we are. I’m sorry. I didn’t mean to cut you off, but we’re going to talk about something pretty.

I think it’s pretty interesting. And that is basically partnerships.

Kevin: Yeah. And it’s something that I think both of us have a past history. Of partnerships and we are, we’re obviously partners together and we have an ongoing, you know, partnership. What’s that hell debate? I was going to say, no, not, not a debate necessarily, but like we’re always building new partnerships.

Right. So, you know, I listened to Dave. You know that you’re not a big fan of Dave Ramsey, but he gets, he gets these calls from people and they always ask him some of them entrepreneurs, they ask them about business and they ask him about, you know, their partner wants me to co-sign for this or whatever.

And he’s his response is always like, never have a partner. He’s like the only, he says the only sale that the only ship that doesn’t sail is a partnership and

Jason: say a partnership is a sinking.

Kevin: That’s where that’s where the same concept for sure. But I think in a lot of cases, it’s true. I mean, because I think a lot of people pick the wrong people, you know, they get into things, maybe they shouldn’t because of certain factors of personalities that get together.

And I think like my past experience with a partner, like I had a partner for. Well, I wasn’t really partners with him, but we worked in a kind of in a partnership environment for like 15 years.

Jason: And, and then you were partners with them at the

Kevin: end. I was partners official partners with them at the end and you know, the length of partnership and the success we have.

I don’t really show like the, the success of the partnership necessary. During the years. I mean, you were with, you were with me when I was, when I was partners with Dan towards the end and you know, it survived, you know, people would always ask us, you know, if we ever fought as partners and the answer was always no.

And you know, the more and more I think about it, I’m like, that’s not a good relationship to have. I really don’t think like, just like a marriage, like, I don’t think you should have a marriage where you don’t fight either. Like you.

Jason: For everything you’re

Kevin: passionate about your, your point of view and it causes, you know, disagree.

Jason: Now I’m saying, if you’re not fighting, then you’re just rolling over. You’re not standing your ground, but I mean, so let’s, let’s just back up the Dave Ramsey, why I’m not a fan of Dave Ramsey. Dave Ramsey is speaking to the, even though he has his own business, he’s speaking to. People who have fixed incomes, people who aren’t like us, where one month we can do $40,000 in the month.

And the next month we can do $10,000 in a month. Right? Like he’s talking to people who have jobs and I’m more. You know, from more from the entrepreneurial type standpoint, I’m, I’m not on a fixed income. We, we make whatever we can figure out how to make. And you know, and he’s, you know, he’s just one voice.

And for some reason he’s just been elevated because I don’t know. I mean, I’ve listened to him. I, I, I don’t. I completely disagree with the partnership thing. I mean, number one, you can get things done quick, much faster with a partner. You can get things going much quicker. If you have the right person, I have several entrepreneurial friends of mine who have gigantic companies.

I say gigantic, gigantic from an entrepreneurial standpoint, you know, multi multi-million dollar businesses, and they all have partners. You know, one of them worked out in the field, the work in the office, one guy didn’t like working in the field. The other guy didn’t like work in an office. So they had a very successful business for 30 years.

But. I think you’re right. I think it depends on the two people that are in the partnership. I think that’s really what it is.

Kevin: Yeah. I mean, I think that you know, if you, if I clearly disagree with you on the Dave Ramsey thing, he has a whole section of his company that is based on entrepreneurship.

He wrote a book, entree leadership. Yes. He has a stance on partnerships. He doesn’t think there should be them. But I think what we’re talking about right now is the things that are necessary. Like I talk about Dave Ramsey in a, in a way like you shouldn’t, you shouldn’t use debt, you shouldn’t use debt to build your business.

You should work on cashflow. And your, from the other standpoint, you’re like, well, I should, we should use the money. We should use the debt to our advantage, use credit to our advantage. Now I think we’ve been able to take those two standpoints and kind of meeting. And I think that’s like the key point of this whole thing is the availability, the, the the fact that we can have two totally different point of views and end up somewhere in the middle of

Jason: yeah.

I mean, okay. So, you know, I, I the difference, right? So like I’m much more of a bootstrapper kind of guy like, you know, and he, you know, he’s. Like again, like I’m not a kind of person that like watches every single dollar. And like, I don’t look at my bank account and like, like lose sleep over thing. They, like, I just don’t have that personality.

Like, like I remember a guy told me one day, he’s like, you know, if you have money problems, like you don’t really have problems. And he also said to me, like, you know, you can always make. Right. So like, I’m just not of the standpoint that I should work my entire life. I should work my ass off my like from day and night.

And then like, when I make it, I shouldn’t buy a Ferrari. I shouldn’t like, because billionaires don’t do that. You know, for me, I’m more of the mindset. Like I can die tomorrow. And while I’m here, I’m going to do my best to do my best. And, you know, look, Kevin, the truth of the matter is like, as an entrepreneur, you have to take risks.

Right. And what he’s just said is really like the epitome of not taking risks, it’s playing it safe. It’s making sure that, you know, you know, now the other side of it though, man, [00:09:00] I’ve reaped some of what I’ve sewn, you know, I’m going through it right now with, with, with the mortgage, you know I feel like you have always been really, really good with your finances, whether you were making the money or not.

You had a little bit easier of a close than I’m having with my mortgage because I was a little bit more.

Kevin: Yeah, I mean, I, there’s no question that I’m between the two of us, I’m the most conservative one, one being the two of us. And I’m very careful with, you know, I’ve been through my ups and downs with business, so I’m very careful, but I think, and I think you can agree with this, that you have pushed me to be a little bit more risk-taking like, for instance, like even this journal that we’re dealing with, like five, five years ago, there’s no way I would’ve taken that risk and said, you know, let’s just put all our money into this basket.

We’ll make this work. And I think, again, that’s what it takes is like someone with opposite points of view. Yeah.

Jason: I mean it’s and I think, I think that is like the main thing. Like we have completely different personalities, right? Like I will sit here and argue with you for five hours and you’ll just be like, all right, I’ll talk to you later.

So like you kinda like, you kinda like need a little bit of that, right? Like you know, you know, I always think about like, what do we do? Well, naturally, And I think that, you know, you lie. You bitch about it, but you’re built like you like going down tasks, you like looking at Monday and making sure things are done and you like getting on with the employees and making sure they’re doing their things.

And like you do that naturally. And I know that you would wish that you wish I would do that more, but it’s, it’s just not me, you know? W. What I do is like, while you’re doing that, I’m thinking about like, how can we make more money? How can we, I want to get to $50 million a year. I want to get to a hundred million dollars a year.

I want to like, how do we do that? That’s how I am built. Like I’m trying, like you’re built on the other side of it, you know,

Kevin: you’re the same way. Like you deep down would wish that I would be more of a visionary, you know, even with the golf project that we were trying to start for the longest time, you would always come to me and you’re like, you know, it’s really hard for me to get this going.

If I don’t see any kind of motivation from you or passion from you. I’m just thinking about it, pragmatically. And so I’m, I, can I, can I get the same poll from you that, that, that, that I give you as

Jason: well? They do it for selfish reasons. I wish you’d be because I, I feel the tension when you’re handling all the customers and like, I’m doing other things.

I feel that from you, you know, but I, whenever I feel that I always go back and say to myself, like we’re just built differently. And you know, I always say like, to myself, I’m like, we’re, we’re we just like, I look at clients as a means to an end, right? Like, I look at it like, they’re going to give you money, a fixed amount of money every month.

And no matter what you do, no matter how good you do it, they will not give you another dollar. Right. So for me, right. Am I breaking up?

Kevin: You were, but you’re okay. I heard what you said, so you’re good. Okay. I understood what you said.

Jason: Okay. So, so for me like I feel like I’m at the point where. You know, like I love working or I love some of the clients that we work with and I could see us working with one in particular for probably forever.

But for me, it’s like the effort, like, even like our biggest client right now. Right. They’re paying us a lot of money every month. Right. We can, we do that like in two days, With our other company. Right. Like, so I think about that. And I’m like, like the time and you know, it’s just for me personally, I just start thinking, you know what I mean?

Like where were you? It’s like you have a longer-term vision. You know, and I’m not talking about this one client who pays us all this money because we love them. And we’re kind of like family with them.

Kevin: But even like when we would work with them on anything that they had. Yeah,

Jason: exactly. Like we’d go into business with them quite frankly.

But You know, there we’ve been in situations where like the client and I there’s one client I’m thinking of that you do more than what they’re paying you for and you don’t ever get that appreciation. You know? So I think that like our the things that you and I butt heads on, or the things that are almost necessary for partners.

To have because they think differently. Well it’s

Kevin: because they think differently, they have different points of view, but their goals are in line. Right. They want to get to the same place. And they have, they do have the same vision. I tell you that all the time, like I want to be there. I just like, I’m more like, okay, let’s take a minute.

Let’s figure out like all the steps necessary to get this thing done. Oh, well, if we, if we want to get to this point, we have to do all these things first.

Jason: Right. But that’s when you, that’s, when you don’t get started, because you talk yourself out of it, not you, but just in general, when

Kevin: I do that,

Jason: for sure.

I’m just saying you talk, I’m not saying, but I’m not saying like you were, like, I’m saying like, Do that talk themselves out of it. We’re like, I know, like I have to, when I’m excited about something, I have to do it and if I don’t do it, then it like just becomes nothing. Right. And I, I do think that you and I have a much different skill set.

I mean, even when you get annoyed at me that you’re doing a lot of the client work. I mean, I think you know that I don’t do that stuff as well as you do. Like if I need something like looked over, like you ain’t coming to me to do. You know, if someone needs the look over, like something like the work that we’re doing, I’m not the one you go to to do that.

Right? Like you’re the one that we go to, to do that. Like, if I want something done, right. I know that you’re doing it. It’ll get done. Right. But if I want you to go talk to a client and close a deal, like, I don’t think that’s your

Kevin: stress. No just like that. I was just gonna say that on the flip side of it, it’s like we have a meeting today or we’ve we scheduled a meeting with some potential new client that we’re discussing things.

That’s not my, like, I’m going to get the phone. I get on the phone calls and I’m very I’m very like I’m to the point, like, I’m like, this is the way it is. This is what we’re going to do. I’m not the schmoozer. I’m not the, like the salesperson that you are. So that’s when I know that I have that backup on.

That you can take over and just, you know, give them all the things that give him all that, those words that they need, all that talk that they need to get them confident in our work. So on the other side of that, or even like, we talked to our team, our, our, our podcast team, and we’re like, we want to get you on other podcasts.

We want you to talk to other podcasts and I’m like, listen, like, it’s just not me. Like, it’s just not my style. Like Jason, like that seems like your thing. And that gives you the ability to get our word out, to grow our business. So, and there’s, there’s just. Different worlds in different ends of this business that needs to be met.

And I think like when you’re thinking about a partnership to consider all these things, because when we were saying on our meeting this morning, he was like, I could never go in. Into partnership with someone like myself. I just, it would just completely buttheads same thing with you. There’s no way to Jason’s would work well together.

Jason: No, because you know, we’d be sitting drawn on like whiteboards all day and nothing would get done.

Kevin: I mean, it’s just, it’s very similar to marriage, my marriage. Like, I feel like I have a pretty strong marriage, but I it’s because to the Mo for the most part, I think because my fucking boss,

Jason: let’s just be honest.

Kevin: Like, I’ll give you, I’ll give you a free. I forget about meetings. Meetings are the same kind of thing, like, right. So I feel. And just being completely honest with you. I feel comfort going places with Michelle, right. And being in group settings with my wife, Michelle, because I know she’ll just lead the conversation and I don’t need to be the person sitting there trying to come up with topics and talking about this and that.

Cause I know I’ll sit there and she’ll talk everybody’s ear off. And I could just like jump in whenever. And you’re the same exact way I can go into a client meeting with you and I can kind of sit back and take in all the information and fill in the gaps and you can just. And talk about whatever I can’t, I just don’t have that in me.

And I think that you need to also be honest with yourself and understand what your strong points are and, you know, try to stay in your lane because I try to cross over sometimes and I just get, I get caught up and I’m like, I’m just not that good at it. You know what I mean?

Jason: Well, I think that’s, I think that’s the part where, you know, we we’re where you have to realize what you’re good at. Like, I think in the beginning, you and I tried to be the same, but really like you just kind of start stepping on people’s toes and like, You know, you like things done a certain way. I’m not necessarily someone like that.

I’m just like, let’s figure it out. You know, you, you have this process

Kevin: It eats at me like, I’ll, I’ll like, I want to re I want the relief from the work and I’ll hand it off and I’ll you know, I’ll give it away kind of what the, hell’s the name of that to, to give work away, to give you delegate, right?

I’ll delegate work. And then I find myself just like looking over everything, like what the hell. Right. Just not something I can control inside my brain and that’s, and that’s

Jason: why it’s important when you start thinking, you know, partnerships are weird, right? Like you, you get involved with people and you’re excited, right?

So like you’re excited to do this thing and then like you get into it and it’s like a marriage. And like, you’re like you realize like Yeah, that’s what it is. It’s a marriage. And you realize that the people that you get into bed with sort of speak, they need to have other skill sets, then they can’t, you can’t get into business with someone, you know, listen, man, we kind of got lucky with this because like I bulldogged, my daughter.

Bulldog my way into the partnership with you. And we, we got lucky that we just happened to be different, you know, but I think for the most part, like people get into partnerships because I have, like, I got into partnership with someone lasts and who, who sued me for no, for no reason. You know, and so like that, that turned out to be back partnership.

We were kind of like one in the same where like, I, I feel like You know, for me, like I go outside and have a cigar and I’m like trying to think about ways we can make money. I feel like you it’s like, as long as you’re on the computer doing the work, you feel like you’re making money. So I think it’s really important to be in, in, you know, like, and that’s where Dave Ramsey was probably wrong.

Right? Like he, should’ve not said partnerships are bad. He should have said, you know, the right partnership. Can work and the right ones are those who are complete opposites of each other. Because now that I’m thinking about that, like all my friends who have partners that are complete opposite of them.

Kevin: Yeah.

And I think that’s, I think that’s kinda what he meant. Like, I don’t think he, you know, take it with a grain of salt when he says like, no, no partnership ever works. I think it’s like these things that we’re talking about or why they don’t work. Like you don’t have levels, like you don’t have defined roles, like everyone’s just mishmash and there’s a, you know, a power struggle that happens too.

If you don’t have the right, if you’re not in the right lane. So in a majority of partnerships, From what I’ve heard them up from what I understand is because, you know, people go into people, go into business with their friends and people go into business with their wives. And I think that’s, that can be, that can not go well, even though my wife and I feel like we have really good relationship.

And we’re different personalities. I don’t think I could ever really go into business with her.

Jason: No. And I think the other, the other side of it is like for me, for me personally is like, You have to, you have to like, like, I look at us our, our, our partnership, right? Like we will definitely argue with each other.

We’ll definitely like bitch at each other. But like, at the end of the day we CA we kind of move past it. Right. Like I could see two type a personality people who would struggle with that. Like, nobody wants to move on. I mean, another thing is also money, you know? I don’t think we really fight too much about money, right?

Like I would like I, if I spend like $50, I’ll tell you if you spend $50, you tell me. I think a lot of partners don’t operate like that. From what I hear, you know, they just act like, look, I own 50% of this company. I’m going to do what I want when I want, I don’t have to answer to you. You’re not, you know, my boss, we are partners and 50% of that money is mine and whatever I want to do with it, I’m going to do, I just was listening to a book from called the hundred million dollar offers.

And this guy From Alex Hormoz easy hunt. He did like, he was like click funnels. Am I, am I okay? I go, yeah, you’re good. Okay. And he basically said like his business partner, he had $27,400 in the bank and his business partner just went to the bank and withdrawal withdrew their last $27,000 and left him with 400 bucks or whatever the number is, but basically took it all.

And. You know, the truth is by law. Like you almost can’t do anything about it because he, the guy who owned the company, right? Like he owns 50% of the company. So they give you wanting to go in the day I got out and take all of our money, which I know you wouldn’t because you’re, you’re very worried. You know, you legally have have that and it may be different in different states.

So don’t, I don’t want to wear yellow, but right. But the point is that you know, you have to be, you have to be trustworthy. You have to trust the person that you’re you’re in business with. And I think there’s, there’s just you know, and I, like I said, like Dave Ramsey, like to me, like that’s just one, man.

I mean, I mean, think of mark Cuban. How many partnerships does he have? Think about all these guys on shark tank. Think about how many partners they have. They’re not the only ones running their businesses. So.

Kevin: Yeah. I mean, partnerships work like that. Yeah. We know partnerships with the right partnerships and communication is important.

Staying in your lane is important, you know, being transparent. And it’s something that I struggled with. Like I was when we first started like transparency and just like letting everyone into your world, letting this partner into your world that you built over. Like after I, after my one partnership. I was, I was owner of a company for what, six months before you bulldozed your ass in there and were like, I’m leaving.

If you don’t become partners with me like that asshole. Yeah, I was pretty much like I could, I could probably bring the email. That’s regular. I can read the email when I was out on a date night with my wife. I had to read it.

Jason: You that look, I get pretty antsy after two years or three years. Like I, I do.

It’s just how I am as an entrepreneur, especially like, I’m not good at keeping a job.

Kevin: Since I had my guard up, I had my guard up because I, for the longest time and it wasn’t the business relationship, wasn’t that great. And the transparency side of it was a little shady. So it was like, like I said, it was like, that was a little bit difficult for me to get over a little bit.

Like I got to let this guy into my world, but that’s. What it takes, you got to feel comfortable. I feel completely, you know, a hundred percent confident in and your goals and what your vision is and what you see. Like you’ve said to me before, like you’ve kind of backed off the agency stuff a little bit and you’re working on some other things.

You’re like, you know, I’ll take some, I’ll take less money, you know, that kind of. I’m not, I’m not into it. Like I’m not going to do that. I don’t want that we’re partners for everything. So just, but just hearing that, that gives you like the, the confidence that, you know, this guy has got my best interests.

I have your best interest at heart. And I think that’s what it takes.

Jason: Yeah. I mean, I know this is not like a, a call to like state each other’s cases, you know, but it’s just some of the struggle, right? So I’m supposed to be writing the sales page for one of our, our businesses. Right. And it seems like it’s pretty easy.

Like just sit down and write it. But like yesterday we had calls all day. So like, I don’t, it’s a car to just, just stop a call and then go write the sales page today. We weren’t really, you know, usually Tuesdays are very slow for us. We’ve been on the phone since nine o’clock. You know, so it’s like, it’s, you know I think the side with this.

Well, I’m in a hotel I’ve been dealing with my mortgage, which is like I said, it’s finally over. But the point is, I feel like your side of the business, which is the client side. It demands your time and you have no choice, but to give it your time, whereas like the sales copy that I’m writing and that kind of stuff, like, it’s very easy for us to say, well, so-and-so wants to get on a phone call at three o’clock.

So whatever you’re doing, you got to stop. Right? Like, did you hear that?

Kevin: Or did I break up now? You broke up a little bit, but it was okay.

Jason: Yeah. Yeah. So I said like, you know what the clients, if it basically takes your time and you can’t do anything about it. So like, if a client wants to talk to us at three, whatever we’re doing, we kind of just stopped doing.

And we talked to him at three, whereas if I’m sitting, writing a sales page and you, and you, you tell me, Hey you know, so-and-so wants to talk at three o’clock. I can’t just say no, I’m working on a sales page. You’d be like, well clients are paying us money. So it, it. It is a challenge. I mean, it really, it truly is a challenge of putting my mortgage aside because that’s been a big distraction, but I’m just saying in general it’s a challenge and you have to, I think being in business for someone that like, I know you get mad at me, but like at this point in our relationship, I just kinda like, whatever he’s mad at me, he’ll get over it, you know?

I’ll send that an email and make $40,000 and he’ll be happy. So. Yeah. Well, I’ll be honest with you. I’m really happy to say that I am. My stuff in the mortgages is, is done. So I’m back. It’s been a big fucking distraction. Partnerships in my opinion work, depending as long as they’re the right

Kevin: ones they do, but we’ve also been in situations where they don’t work.

So we have some experience for sure.

Jason: Yeah. And I think it comes down. A lot of it comes down to communication. You know, when you’re pissed off at me, you’ll say something. And when I’m pissed off at you, I’ll say something. My last business partner was pissed off at me about something and never said anything just sued me.

Right. So like, you gotta have. That communication.

Kevin: And I think we can, we can, and it’s sometimes, sometimes I wish this was the deal with my marriage, but we can get into fights or get into disagreements, even via text or via phone calls or whatever. And then it’s almost like the next day, it never even happened.

Like that doesn’t happen with my wife necessarily. It doesn’t quite go away

Jason: the other day. This is a funny thing. Like the other day we got in a fight about, so not a fight, but we were like arguing, not arguing. We were going back and forth about something in the text. And like w somebody was mad at. Five minutes later, I like called you and you’re like, Hey, what’s up?

It’s just like, you know, like, you’re right. It’s like everything you want in a marriage minus the emotion. Like, you know, it’s the truth. It’s like, you know, we, we, we fight and we move on. It’s not really like that at home.

Kevin: I mean, like you said, it already, it’s like I had that with my, with my old partners.

We never, even, we never really, I didn’t feel like we ever told each other how we felt like, cause we were always worried about the other person’s feelings or

Jason: you have opened up a lot. This is dealing with me, I think. And Kevin and Dan is just full of shit. So it’s kind of hard to like, know when, like it’s kinda hard to talk to him, you know, as though yes.

You a great guy yesterday to death, but you know what the hell is true.

Kevin: Absolutely great guy and personal level. It was, it was amazing. I was just like, but when you, when you have somebody that just tells you what you want to hear for everything, it’s really hard to come back at them with something that they don’t want to hear.

And that was kind of like a never ending cycle, but right. So

Jason: the moral of the story is, you know, make sure you guys handle two different sides of the business. Make sure you trust each other. Make sure you, you, you. You know, you Excel in other different sides of the business, because that’s where I think, you know, I think most people go wrong as they go into business and they H they both try to do everything.

And they both like starts to, we did it. You start stepping on each other’s toes and like, well, I have a sales call at 10. Well, how are we gonna do the one at 11? Well, like, it’s just like, you know, you have to know ClickFunnels perfect example, you know Russell Brunson gets all the credit, but when you talk, when you hear him talk, all he’s saying is like, no, no, no, no, no, no.

I was just the marketing side of this thing. And that’s why you see me, but he’s like, well, we first started, he’s like I was doing nothing. And I was feeling badly that my, that my partner was like doing all this stuff. And I was like, ah, and then basically he said, I just one day said, okay, I might as well start, you know?

And so, you know, he gets all the accolades and stuff, but at the end of the day He couldn’t do ClickFunnels without his business

Kevin: partner. Right? Yeah. And understanding that is a key that everybody has their strengths. And when, if you ever get into a situation where you’re just like wondering what your partner’s doing, like, I think there’s a problem there.

Like, you shouldn’t have to worry about the fact that your partner’s doing what’s best for you for the business. And if you do, which we’ve been in that situation before, and it’s like, something’s wrong there, you shouldn’t have that feeling. Then you’re in the wrong part. Yeah.

Jason: Cause my, my, my friends are that to me once I was like, Hey, where’s your, where’s your partner, Steve.

He’s like the F I know what you mean. It’s two o’clock on the afternoon on Tuesday. And he’s your partner. He goes, yeah, but I’m not as, I’m not as F and father. We own a business together. I trust that he’s doing shit for the business and I don’t have to be on top of him at all times. So you don’t, you, you do have to have the right mindset.

I mean, most people that go into business have type a personalities, so it is tough. But if you could get lucky enough to find someone, I think that you can split

Kevin: the work. Are you saying you’re lucky if you were lucky to find me, is that basically what you were saying? I think that was, I think it was, I

Jason: mean, not, I mean, I do, I do think that like my friend it’s a partnership.

I do think we’re, we are extremely lucky and blessed that we have a partnership like this and. You know, like I have no illusions that the stuff that you do, I’m good at. I know I’m not. And I have zero interest to Gary Vaynerchuk says, said, I give zero fucks about real estate. He’s like, I know a lot of people get rich on real estate, but I give zero fucks their listing.

And it’s like, you know, kind of thing. It’s like, you know, you just have to be, say, stay in your lane, like you said, and I think that you can make it work and you can do double. Just

Kevin: one guy in this one guy in this article says, unlike a marriage, business partners, business partnerships are supposed to end saying that like the goal for both partners should be like, have this exit strategy.

Everybody should leave admirably, mutually, unnecessarily leave as friends, but you should dissolve a partnership with lots of money in your bank account at the end.

Jason: Right? I mean, when you get to that point, I mean, look, if we did a hundred. And one of our businesses and you wanted to continue with fast forward our agency.

Go ahead. I’m not doing,

Kevin: but I think too, like, I think that like at this, at this point, not like not necessarily the success, but will the success we’ve had as, as as our relationship is like, we would just continue to do other things.

Jason: Yeah, it was probably would try, try something else. Yeah. I mean, definitely if we, if we did a hundred million dollars and we put 50 million in our bank, each I think our work day would look much different, mean it may maybe like private jets flying back from Myrtle beach to New York all the time or Jersey.

But yeah, I mean, I definitely think it would be different.

Kevin: Got to find the right partner. If you’re looking at a partnership, make sure you find that partner and go down this list of things that we talked about, communication, transparency, staying in your lane, knowing what you’re good at. You know, those kinds of things is really important. Having defined roles, things like that.

So just keep those in mind when you’re about to start one of these things they can work. Absolutely. I’m adjacent. I can both say that we’ve had our success with our partnerships,

Jason: the ups and downs too. I mean, we are the complete antithesis of each other. I mean, you are a very strong. You’re a very structured person and I’m like the complete opposite.

I’m not structured. My, my friend told me that I need structure, but

Kevin: yeah. I mean, people that first mean, it said like, how are you guys partners? But then like, most people, like our big arc, one client that you were talking about earlier is like, after they know us for like, like, I can totally see how this works for you guys.

Jason: Yeah. Cause you’re like anal and you’re like, yeah, you’re like on top of everything. And I’m just like, how do we find something to make money?

Kevin: Alright, right. You guys got some value out of that. And thank you guys so much for listening as always, you can check us out at e-commerce on uncensored.com and we’ll talk to you guys real soon.

Jason: later.

Don’t forget to please leave a comment below or review us on iTunes or Stitcher.

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We all have things we are great at and not so great at. Those aspects reflect into your business’s success. Having a business partner may be beneficial to balance those things that you may not be so great at. In this episode, the guys talk about how their partnership in business works so well and what you should look for in a business partner.

This is a direct transcript. Please forgive any grammar or spelling errors.

Jason: It’s like everything you want in a marriage and minus the emotion.

Kevin: If you’re looking for a partnership, make sure you find that partner and go down this list of things that we talked about, communication, transparency, staying in your lane, knowing what you’re good at, but right.

Jason: Partnerships can work. And the right ones are those who are complete opposite of each other.

Jen: you’re listening to e-commerce uncensored with Kevin Monell and Jason Caruso.

Kevin: And thank you for joining us. On another episode of e-commerce uncensored. My name is Kevin Monell and I’m here with.

Jason: Jason Caruso coming to you from the hotel bunker,

Kevin: the homeless, at least in our cardboard box. Yeah.

Jason: So the mortgage process and Bonanza is finally I believe over, so I don’t have to provide anything, any, any, I think they have everything now.

I think I’m good. And now I just have to wait

Kevin: maybe after I was both going through this, maybe we should have a podcast on entrepreneurs, business owners, buying houses and mortgage. When you, what you need to know. Yeah.

Jason: I like it. I don’t know today. Kev, we are. I’m sorry. I didn’t mean to cut you off, but we’re going to talk about something pretty.

I think it’s pretty interesting. And that is basically partnerships.

Kevin: Yeah. And it’s something that I think both of us have a past history. Of partnerships and we are, we’re obviously partners together and we have an ongoing, you know, partnership. What’s that hell debate? I was going to say, no, not, not a debate necessarily, but like we’re always building new partnerships.

Right. So, you know, I listened to Dave. You know that you’re not a big fan of Dave Ramsey, but he gets, he gets these calls from people and they always ask him some of them entrepreneurs, they ask them about business and they ask him about, you know, their partner wants me to co-sign for this or whatever.

And he’s his response is always like, never have a partner. He’s like the only, he says the only sale that the only ship that doesn’t sail is a partnership and

Jason: say a partnership is a sinking.

Kevin: That’s where that’s where the same concept for sure. But I think in a lot of cases, it’s true. I mean, because I think a lot of people pick the wrong people, you know, they get into things, maybe they shouldn’t because of certain factors of personalities that get together.

And I think like my past experience with a partner, like I had a partner for. Well, I wasn’t really partners with him, but we worked in a kind of in a partnership environment for like 15 years.

Jason: And, and then you were partners with them at the

Kevin: end. I was partners official partners with them at the end and you know, the length of partnership and the success we have.

I don’t really show like the, the success of the partnership necessary. During the years. I mean, you were with, you were with me when I was, when I was partners with Dan towards the end and you know, it survived, you know, people would always ask us, you know, if we ever fought as partners and the answer was always no.

And you know, the more and more I think about it, I’m like, that’s not a good relationship to have. I really don’t think like, just like a marriage, like, I don’t think you should have a marriage where you don’t fight either. Like you.

Jason: For everything you’re

Kevin: passionate about your, your point of view and it causes, you know, disagree.

Jason: Now I’m saying, if you’re not fighting, then you’re just rolling over. You’re not standing your ground, but I mean, so let’s, let’s just back up the Dave Ramsey, why I’m not a fan of Dave Ramsey. Dave Ramsey is speaking to the, even though he has his own business, he’s speaking to. People who have fixed incomes, people who aren’t like us, where one month we can do $40,000 in the month.

And the next month we can do $10,000 in a month. Right? Like he’s talking to people who have jobs and I’m more. You know, from more from the entrepreneurial type standpoint, I’m, I’m not on a fixed income. We, we make whatever we can figure out how to make. And you know, and he’s, you know, he’s just one voice.

And for some reason he’s just been elevated because I don’t know. I mean, I’ve listened to him. I, I, I don’t. I completely disagree with the partnership thing. I mean, number one, you can get things done quick, much faster with a partner. You can get things going much quicker. If you have the right person, I have several entrepreneurial friends of mine who have gigantic companies.

I say gigantic, gigantic from an entrepreneurial standpoint, you know, multi multi-million dollar businesses, and they all have partners. You know, one of them worked out in the field, the work in the office, one guy didn’t like working in the field. The other guy didn’t like work in an office. So they had a very successful business for 30 years.

But. I think you’re right. I think it depends on the two people that are in the partnership. I think that’s really what it is.

Kevin: Yeah. I mean, I think that you know, if you, if I clearly disagree with you on the Dave Ramsey thing, he has a whole section of his company that is based on entrepreneurship.

He wrote a book, entree leadership. Yes. He has a stance on partnerships. He doesn’t think there should be them. But I think what we’re talking about right now is the things that are necessary. Like I talk about Dave Ramsey in a, in a way like you shouldn’t, you shouldn’t use debt, you shouldn’t use debt to build your business.

You should work on cashflow. And your, from the other standpoint, you’re like, well, I should, we should use the money. We should use the debt to our advantage, use credit to our advantage. Now I think we’ve been able to take those two standpoints and kind of meeting. And I think that’s like the key point of this whole thing is the availability, the, the the fact that we can have two totally different point of views and end up somewhere in the middle of

Jason: yeah.

I mean, okay. So, you know, I, I the difference, right? So like I’m much more of a bootstrapper kind of guy like, you know, and he, you know, he’s. Like again, like I’m not a kind of person that like watches every single dollar. And like, I don’t look at my bank account and like, like lose sleep over thing. They, like, I just don’t have that personality.

Like, like I remember a guy told me one day, he’s like, you know, if you have money problems, like you don’t really have problems. And he also said to me, like, you know, you can always make. Right. So like, I’m just not of the standpoint that I should work my entire life. I should work my ass off my like from day and night.

And then like, when I make it, I shouldn’t buy a Ferrari. I shouldn’t like, because billionaires don’t do that. You know, for me, I’m more of the mindset. Like I can die tomorrow. And while I’m here, I’m going to do my best to do my best. And, you know, look, Kevin, the truth of the matter is like, as an entrepreneur, you have to take risks.

Right. And what he’s just said is really like the epitome of not taking risks, it’s playing it safe. It’s making sure that, you know, you know, now the other side of it though, man, [00:09:00] I’ve reaped some of what I’ve sewn, you know, I’m going through it right now with, with, with the mortgage, you know I feel like you have always been really, really good with your finances, whether you were making the money or not.

You had a little bit easier of a close than I’m having with my mortgage because I was a little bit more.

Kevin: Yeah, I mean, I, there’s no question that I’m between the two of us, I’m the most conservative one, one being the two of us. And I’m very careful with, you know, I’ve been through my ups and downs with business, so I’m very careful, but I think, and I think you can agree with this, that you have pushed me to be a little bit more risk-taking like, for instance, like even this journal that we’re dealing with, like five, five years ago, there’s no way I would’ve taken that risk and said, you know, let’s just put all our money into this basket.

We’ll make this work. And I think, again, that’s what it takes is like someone with opposite points of view. Yeah.

Jason: I mean it’s and I think, I think that is like the main thing. Like we have completely different personalities, right? Like I will sit here and argue with you for five hours and you’ll just be like, all right, I’ll talk to you later.

So like you kinda like, you kinda like need a little bit of that, right? Like you know, you know, I always think about like, what do we do? Well, naturally, And I think that, you know, you lie. You bitch about it, but you’re built like you like going down tasks, you like looking at Monday and making sure things are done and you like getting on with the employees and making sure they’re doing their things.

And like you do that naturally. And I know that you would wish that you wish I would do that more, but it’s, it’s just not me, you know? W. What I do is like, while you’re doing that, I’m thinking about like, how can we make more money? How can we, I want to get to $50 million a year. I want to get to a hundred million dollars a year.

I want to like, how do we do that? That’s how I am built. Like I’m trying, like you’re built on the other side of it, you know,

Kevin: you’re the same way. Like you deep down would wish that I would be more of a visionary, you know, even with the golf project that we were trying to start for the longest time, you would always come to me and you’re like, you know, it’s really hard for me to get this going.

If I don’t see any kind of motivation from you or passion from you. I’m just thinking about it, pragmatically. And so I’m, I, can I, can I get the same poll from you that, that, that, that I give you as

Jason: well? They do it for selfish reasons. I wish you’d be because I, I feel the tension when you’re handling all the customers and like, I’m doing other things.

I feel that from you, you know, but I, whenever I feel that I always go back and say to myself, like we’re just built differently. And you know, I always say like, to myself, I’m like, we’re, we’re we just like, I look at clients as a means to an end, right? Like, I look at it like, they’re going to give you money, a fixed amount of money every month.

And no matter what you do, no matter how good you do it, they will not give you another dollar. Right. So for me, right. Am I breaking up?

Kevin: You were, but you’re okay. I heard what you said, so you’re good. Okay. I understood what you said.

Jason: Okay. So, so for me like I feel like I’m at the point where. You know, like I love working or I love some of the clients that we work with and I could see us working with one in particular for probably forever.

But for me, it’s like the effort, like, even like our biggest client right now. Right. They’re paying us a lot of money every month. Right. We can, we do that like in two days, With our other company. Right. Like, so I think about that. And I’m like, like the time and you know, it’s just for me personally, I just start thinking, you know what I mean?

Like where were you? It’s like you have a longer-term vision. You know, and I’m not talking about this one client who pays us all this money because we love them. And we’re kind of like family with them.

Kevin: But even like when we would work with them on anything that they had. Yeah,

Jason: exactly. Like we’d go into business with them quite frankly.

But You know, there we’ve been in situations where like the client and I there’s one client I’m thinking of that you do more than what they’re paying you for and you don’t ever get that appreciation. You know? So I think that like our the things that you and I butt heads on, or the things that are almost necessary for partners.

To have because they think differently. Well it’s

Kevin: because they think differently, they have different points of view, but their goals are in line. Right. They want to get to the same place. And they have, they do have the same vision. I tell you that all the time, like I want to be there. I just like, I’m more like, okay, let’s take a minute.

Let’s figure out like all the steps necessary to get this thing done. Oh, well, if we, if we want to get to this point, we have to do all these things first.

Jason: Right. But that’s when you, that’s, when you don’t get started, because you talk yourself out of it, not you, but just in general, when

Kevin: I do that,

Jason: for sure.

I’m just saying you talk, I’m not saying, but I’m not saying like you were, like, I’m saying like, Do that talk themselves out of it. We’re like, I know, like I have to, when I’m excited about something, I have to do it and if I don’t do it, then it like just becomes nothing. Right. And I, I do think that you and I have a much different skill set.

I mean, even when you get annoyed at me that you’re doing a lot of the client work. I mean, I think you know that I don’t do that stuff as well as you do. Like if I need something like looked over, like you ain’t coming to me to do. You know, if someone needs the look over, like something like the work that we’re doing, I’m not the one you go to to do that.

Right? Like you’re the one that we go to, to do that. Like, if I want something done, right. I know that you’re doing it. It’ll get done. Right. But if I want you to go talk to a client and close a deal, like, I don’t think that’s your

Kevin: stress. No just like that. I was just gonna say that on the flip side of it, it’s like we have a meeting today or we’ve we scheduled a meeting with some potential new client that we’re discussing things.

That’s not my, like, I’m going to get the phone. I get on the phone calls and I’m very I’m very like I’m to the point, like, I’m like, this is the way it is. This is what we’re going to do. I’m not the schmoozer. I’m not the, like the salesperson that you are. So that’s when I know that I have that backup on.

That you can take over and just, you know, give them all the things that give him all that, those words that they need, all that talk that they need to get them confident in our work. So on the other side of that, or even like, we talked to our team, our, our, our podcast team, and we’re like, we want to get you on other podcasts.

We want you to talk to other podcasts and I’m like, listen, like, it’s just not me. Like, it’s just not my style. Like Jason, like that seems like your thing. And that gives you the ability to get our word out, to grow our business. So, and there’s, there’s just. Different worlds in different ends of this business that needs to be met.

And I think like when you’re thinking about a partnership to consider all these things, because when we were saying on our meeting this morning, he was like, I could never go in. Into partnership with someone like myself. I just, it would just completely buttheads same thing with you. There’s no way to Jason’s would work well together.

Jason: No, because you know, we’d be sitting drawn on like whiteboards all day and nothing would get done.

Kevin: I mean, it’s just, it’s very similar to marriage, my marriage. Like, I feel like I have a pretty strong marriage, but I it’s because to the Mo for the most part, I think because my fucking boss,

Jason: let’s just be honest.

Kevin: Like, I’ll give you, I’ll give you a free. I forget about meetings. Meetings are the same kind of thing, like, right. So I feel. And just being completely honest with you. I feel comfort going places with Michelle, right. And being in group settings with my wife, Michelle, because I know she’ll just lead the conversation and I don’t need to be the person sitting there trying to come up with topics and talking about this and that.

Cause I know I’ll sit there and she’ll talk everybody’s ear off. And I could just like jump in whenever. And you’re the same exact way I can go into a client meeting with you and I can kind of sit back and take in all the information and fill in the gaps and you can just. And talk about whatever I can’t, I just don’t have that in me.

And I think that you need to also be honest with yourself and understand what your strong points are and, you know, try to stay in your lane because I try to cross over sometimes and I just get, I get caught up and I’m like, I’m just not that good at it. You know what I mean?

Jason: Well, I think that’s, I think that’s the part where, you know, we we’re where you have to realize what you’re good at. Like, I think in the beginning, you and I tried to be the same, but really like you just kind of start stepping on people’s toes and like, You know, you like things done a certain way. I’m not necessarily someone like that.

I’m just like, let’s figure it out. You know, you, you have this process

Kevin: It eats at me like, I’ll, I’ll like, I want to re I want the relief from the work and I’ll hand it off and I’ll you know, I’ll give it away kind of what the, hell’s the name of that to, to give work away, to give you delegate, right?

I’ll delegate work. And then I find myself just like looking over everything, like what the hell. Right. Just not something I can control inside my brain and that’s, and that’s

Jason: why it’s important when you start thinking, you know, partnerships are weird, right? Like you, you get involved with people and you’re excited, right?

So like you’re excited to do this thing and then like you get into it and it’s like a marriage. And like, you’re like you realize like Yeah, that’s what it is. It’s a marriage. And you realize that the people that you get into bed with sort of speak, they need to have other skill sets, then they can’t, you can’t get into business with someone, you know, listen, man, we kind of got lucky with this because like I bulldogged, my daughter.

Bulldog my way into the partnership with you. And we, we got lucky that we just happened to be different, you know, but I think for the most part, like people get into partnerships because I have, like, I got into partnership with someone lasts and who, who sued me for no, for no reason. You know, and so like that, that turned out to be back partnership.

We were kind of like one in the same where like, I, I feel like You know, for me, like I go outside and have a cigar and I’m like trying to think about ways we can make money. I feel like you it’s like, as long as you’re on the computer doing the work, you feel like you’re making money. So I think it’s really important to be in, in, you know, like, and that’s where Dave Ramsey was probably wrong.

Right? Like he, should’ve not said partnerships are bad. He should have said, you know, the right partnership. Can work and the right ones are those who are complete opposites of each other. Because now that I’m thinking about that, like all my friends who have partners that are complete opposite of them.

Kevin: Yeah.

And I think that’s, I think that’s kinda what he meant. Like, I don’t think he, you know, take it with a grain of salt when he says like, no, no partnership ever works. I think it’s like these things that we’re talking about or why they don’t work. Like you don’t have levels, like you don’t have defined roles, like everyone’s just mishmash and there’s a, you know, a power struggle that happens too.

If you don’t have the right, if you’re not in the right lane. So in a majority of partnerships, From what I’ve heard them up from what I understand is because, you know, people go into people, go into business with their friends and people go into business with their wives. And I think that’s, that can be, that can not go well, even though my wife and I feel like we have really good relationship.

And we’re different personalities. I don’t think I could ever really go into business with her.

Jason: No. And I think the other, the other side of it is like for me, for me personally is like, You have to, you have to like, like, I look at us our, our, our partnership, right? Like we will definitely argue with each other.

We’ll definitely like bitch at each other. But like, at the end of the day we CA we kind of move past it. Right. Like I could see two type a personality people who would struggle with that. Like, nobody wants to move on. I mean, another thing is also money, you know? I don’t think we really fight too much about money, right?

Like I would like I, if I spend like $50, I’ll tell you if you spend $50, you tell me. I think a lot of partners don’t operate like that. From what I hear, you know, they just act like, look, I own 50% of this company. I’m going to do what I want when I want, I don’t have to answer to you. You’re not, you know, my boss, we are partners and 50% of that money is mine and whatever I want to do with it, I’m going to do, I just was listening to a book from called the hundred million dollar offers.

And this guy From Alex Hormoz easy hunt. He did like, he was like click funnels. Am I, am I okay? I go, yeah, you’re good. Okay. And he basically said like his business partner, he had $27,400 in the bank and his business partner just went to the bank and withdrawal withdrew their last $27,000 and left him with 400 bucks or whatever the number is, but basically took it all.

And. You know, the truth is by law. Like you almost can’t do anything about it because he, the guy who owned the company, right? Like he owns 50% of the company. So they give you wanting to go in the day I got out and take all of our money, which I know you wouldn’t because you’re, you’re very worried. You know, you legally have have that and it may be different in different states.

So don’t, I don’t want to wear yellow, but right. But the point is that you know, you have to be, you have to be trustworthy. You have to trust the person that you’re you’re in business with. And I think there’s, there’s just you know, and I, like I said, like Dave Ramsey, like to me, like that’s just one, man.

I mean, I mean, think of mark Cuban. How many partnerships does he have? Think about all these guys on shark tank. Think about how many partners they have. They’re not the only ones running their businesses. So.

Kevin: Yeah. I mean, partnerships work like that. Yeah. We know partnerships with the right partnerships and communication is important.

Staying in your lane is important, you know, being transparent. And it’s something that I struggled with. Like I was when we first started like transparency and just like letting everyone into your world, letting this partner into your world that you built over. Like after I, after my one partnership. I was, I was owner of a company for what, six months before you bulldozed your ass in there and were like, I’m leaving.

If you don’t become partners with me like that asshole. Yeah, I was pretty much like I could, I could probably bring the email. That’s regular. I can read the email when I was out on a date night with my wife. I had to read it.

Jason: You that look, I get pretty antsy after two years or three years. Like I, I do.

It’s just how I am as an entrepreneur, especially like, I’m not good at keeping a job.

Kevin: Since I had my guard up, I had my guard up because I, for the longest time and it wasn’t the business relationship, wasn’t that great. And the transparency side of it was a little shady. So it was like, like I said, it was like, that was a little bit difficult for me to get over a little bit.

Like I got to let this guy into my world, but that’s. What it takes, you got to feel comfortable. I feel completely, you know, a hundred percent confident in and your goals and what your vision is and what you see. Like you’ve said to me before, like you’ve kind of backed off the agency stuff a little bit and you’re working on some other things.

You’re like, you know, I’ll take some, I’ll take less money, you know, that kind of. I’m not, I’m not into it. Like I’m not going to do that. I don’t want that we’re partners for everything. So just, but just hearing that, that gives you like the, the confidence that, you know, this guy has got my best interests.

I have your best interest at heart. And I think that’s what it takes.

Jason: Yeah. I mean, I know this is not like a, a call to like state each other’s cases, you know, but it’s just some of the struggle, right? So I’m supposed to be writing the sales page for one of our, our businesses. Right. And it seems like it’s pretty easy.

Like just sit down and write it. But like yesterday we had calls all day. So like, I don’t, it’s a car to just, just stop a call and then go write the sales page today. We weren’t really, you know, usually Tuesdays are very slow for us. We’ve been on the phone since nine o’clock. You know, so it’s like, it’s, you know I think the side with this.

Well, I’m in a hotel I’ve been dealing with my mortgage, which is like I said, it’s finally over. But the point is, I feel like your side of the business, which is the client side. It demands your time and you have no choice, but to give it your time, whereas like the sales copy that I’m writing and that kind of stuff, like, it’s very easy for us to say, well, so-and-so wants to get on a phone call at three o’clock.

So whatever you’re doing, you got to stop. Right? Like, did you hear that?

Kevin: Or did I break up now? You broke up a little bit, but it was okay.

Jason: Yeah. Yeah. So I said like, you know what the clients, if it basically takes your time and you can’t do anything about it. So like, if a client wants to talk to us at three, whatever we’re doing, we kind of just stopped doing.

And we talked to him at three, whereas if I’m sitting, writing a sales page and you, and you, you tell me, Hey you know, so-and-so wants to talk at three o’clock. I can’t just say no, I’m working on a sales page. You’d be like, well clients are paying us money. So it, it. It is a challenge. I mean, it really, it truly is a challenge of putting my mortgage aside because that’s been a big distraction, but I’m just saying in general it’s a challenge and you have to, I think being in business for someone that like, I know you get mad at me, but like at this point in our relationship, I just kinda like, whatever he’s mad at me, he’ll get over it, you know?

I’ll send that an email and make $40,000 and he’ll be happy. So. Yeah. Well, I’ll be honest with you. I’m really happy to say that I am. My stuff in the mortgages is, is done. So I’m back. It’s been a big fucking distraction. Partnerships in my opinion work, depending as long as they’re the right

Kevin: ones they do, but we’ve also been in situations where they don’t work.

So we have some experience for sure.

Jason: Yeah. And I think it comes down. A lot of it comes down to communication. You know, when you’re pissed off at me, you’ll say something. And when I’m pissed off at you, I’ll say something. My last business partner was pissed off at me about something and never said anything just sued me.

Right. So like, you gotta have. That communication.

Kevin: And I think we can, we can, and it’s sometimes, sometimes I wish this was the deal with my marriage, but we can get into fights or get into disagreements, even via text or via phone calls or whatever. And then it’s almost like the next day, it never even happened.

Like that doesn’t happen with my wife necessarily. It doesn’t quite go away

Jason: the other day. This is a funny thing. Like the other day we got in a fight about, so not a fight, but we were like arguing, not arguing. We were going back and forth about something in the text. And like w somebody was mad at. Five minutes later, I like called you and you’re like, Hey, what’s up?

It’s just like, you know, like, you’re right. It’s like everything you want in a marriage minus the emotion. Like, you know, it’s the truth. It’s like, you know, we, we, we fight and we move on. It’s not really like that at home.

Kevin: I mean, like you said, it already, it’s like I had that with my, with my old partners.

We never, even, we never really, I didn’t feel like we ever told each other how we felt like, cause we were always worried about the other person’s feelings or

Jason: you have opened up a lot. This is dealing with me, I think. And Kevin and Dan is just full of shit. So it’s kind of hard to like, know when, like it’s kinda hard to talk to him, you know, as though yes.

You a great guy yesterday to death, but you know what the hell is true.

Kevin: Absolutely great guy and personal level. It was, it was amazing. I was just like, but when you, when you have somebody that just tells you what you want to hear for everything, it’s really hard to come back at them with something that they don’t want to hear.

And that was kind of like a never ending cycle, but right. So

Jason: the moral of the story is, you know, make sure you guys handle two different sides of the business. Make sure you trust each other. Make sure you, you, you. You know, you Excel in other different sides of the business, because that’s where I think, you know, I think most people go wrong as they go into business and they H they both try to do everything.

And they both like starts to, we did it. You start stepping on each other’s toes and like, well, I have a sales call at 10. Well, how are we gonna do the one at 11? Well, like, it’s just like, you know, you have to know ClickFunnels perfect example, you know Russell Brunson gets all the credit, but when you talk, when you hear him talk, all he’s saying is like, no, no, no, no, no, no.

I was just the marketing side of this thing. And that’s why you see me, but he’s like, well, we first started, he’s like I was doing nothing. And I was feeling badly that my, that my partner was like doing all this stuff. And I was like, ah, and then basically he said, I just one day said, okay, I might as well start, you know?

And so, you know, he gets all the accolades and stuff, but at the end of the day He couldn’t do ClickFunnels without his business

Kevin: partner. Right? Yeah. And understanding that is a key that everybody has their strengths. And when, if you ever get into a situation where you’re just like wondering what your partner’s doing, like, I think there’s a problem there.

Like, you shouldn’t have to worry about the fact that your partner’s doing what’s best for you for the business. And if you do, which we’ve been in that situation before, and it’s like, something’s wrong there, you shouldn’t have that feeling. Then you’re in the wrong part. Yeah.

Jason: Cause my, my, my friends are that to me once I was like, Hey, where’s your, where’s your partner, Steve.

He’s like the F I know what you mean. It’s two o’clock on the afternoon on Tuesday. And he’s your partner. He goes, yeah, but I’m not as, I’m not as F and father. We own a business together. I trust that he’s doing shit for the business and I don’t have to be on top of him at all times. So you don’t, you, you do have to have the right mindset.

I mean, most people that go into business have type a personalities, so it is tough. But if you could get lucky enough to find someone, I think that you can split

Kevin: the work. Are you saying you’re lucky if you were lucky to find me, is that basically what you were saying? I think that was, I think it was, I

Jason: mean, not, I mean, I do, I do think that like my friend it’s a partnership.

I do think we’re, we are extremely lucky and blessed that we have a partnership like this and. You know, like I have no illusions that the stuff that you do, I’m good at. I know I’m not. And I have zero interest to Gary Vaynerchuk says, said, I give zero fucks about real estate. He’s like, I know a lot of people get rich on real estate, but I give zero fucks their listing.

And it’s like, you know, kind of thing. It’s like, you know, you just have to be, say, stay in your lane, like you said, and I think that you can make it work and you can do double. Just

Kevin: one guy in this one guy in this article says, unlike a marriage, business partners, business partnerships are supposed to end saying that like the goal for both partners should be like, have this exit strategy.

Everybody should leave admirably, mutually, unnecessarily leave as friends, but you should dissolve a partnership with lots of money in your bank account at the end.

Jason: Right? I mean, when you get to that point, I mean, look, if we did a hundred. And one of our businesses and you wanted to continue with fast forward our agency.

Go ahead. I’m not doing,

Kevin: but I think too, like, I think that like at this, at this point, not like not necessarily the success, but will the success we’ve had as, as as our relationship is like, we would just continue to do other things.

Jason: Yeah, it was probably would try, try something else. Yeah. I mean, definitely if we, if we did a hundred million dollars and we put 50 million in our bank, each I think our work day would look much different, mean it may maybe like private jets flying back from Myrtle beach to New York all the time or Jersey.

But yeah, I mean, I definitely think it would be different.

Kevin: Got to find the right partner. If you’re looking at a partnership, make sure you find that partner and go down this list of things that we talked about, communication, transparency, staying in your lane, knowing what you’re good at. You know, those kinds of things is really important. Having defined roles, things like that.

So just keep those in mind when you’re about to start one of these things they can work. Absolutely. I’m adjacent. I can both say that we’ve had our success with our partnerships,

Jason: the ups and downs too. I mean, we are the complete antithesis of each other. I mean, you are a very strong. You’re a very structured person and I’m like the complete opposite.

I’m not structured. My, my friend told me that I need structure, but

Kevin: yeah. I mean, people that first mean, it said like, how are you guys partners? But then like, most people, like our big arc, one client that you were talking about earlier is like, after they know us for like, like, I can totally see how this works for you guys.

Jason: Yeah. Cause you’re like anal and you’re like, yeah, you’re like on top of everything. And I’m just like, how do we find something to make money?

Kevin: Alright, right. You guys got some value out of that. And thank you guys so much for listening as always, you can check us out at e-commerce on uncensored.com and we’ll talk to you guys real soon.

Jason: later.

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The post EU230: Do Business Partnerships Really Work? appeared first on eCommerce Uncensored.

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