13: Between2Beards: What does Publicis Groupe buying CitrusAd mean for the grocery retail industry?


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This week on Between2Beards, Sylvain and Mark talk about Publicis Groupe, one of the largest marketing and communications companies in the world, announcing it will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business. What are the implications for other retail media companies like Criteo, Quotient, Inmar and Instacart as they look to build their own digital advertising solutions? In the past few months, CitrusAd has announced that its technology will power new ad platforms launched by Target, Tesco, the British grocery giant, and the ecommerce fulfillment company GoPuff. CitrusAd is also partnered with Mercatus and powers CPG sponsored ad placements on the Mercatus grocery eCommerce platform for retailers like Weis Markets, Smart & Final and soon Stater Bros. Markets, among others.

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