DEP #7: Maarten Stramrood - “If you want to do e-commerce right in b2b, start with C-level support”


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In this episode of the Digital Excellence Podcast, our special guest is Maarten Stramrood, he’s the former VP of Digital at VodafoneZiggo, and from summer 2017 until November 2020, he was the Chief Digital Officer at Brenntag. That’s a company you might not have heard of, but you can change that by listening to this episode. We can already tell you: it’s huge, quite dominant, and quite international. You’ll hear all about the shaping of digital team(s) as we talk a lot about setting up b2b e-commerce platforms across the globe at Brenntag. You’ll also hear all about Maarten’s strategies for digital transformation in an international b2b setting, customer engagement on local levels, integrating customer experience with backend IT-systems, and the efforts change management and creating internal ambassadorship for digital costs.

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