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In this episode of the Digital Excellence Podcast, we welcome our guest Raid Naim, he’s the Chief Digital Officer of Internetstores: Europe’s leading digital retailer for cycling and outdoor. You probably know them from one of their 40 digital shops in over 14 countries, like Bikester, Campz or Fahrrad.de. With Fahrrad, Naim and his digital value creation team topped the Digital Sales ranking in WUA's recent e-Bike study (October 2020). You’ll hear all about the multichannel strategy of Internetstores, you’ll hear about Raid’s winning digital strategies, about Covid-19 breaking routines and how they managed that at Internetstores, tools, tricks, organizational challenges, and how Internetstores copes with the footprint of e-commerce and much, much more. Also, we talk a bit about Amazon's dominance and how they counter that at Internetstores by bringing deep expert knowledge as added value to the table.