DEP #3: Peter Sonke: "Without strategy, you'll mistake movement for direction"


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In this episode of the Digital Excellence Podcast, we welcome our guest Peter Sonke. He’s the former Director Online and e-commerce for Dutch telecom brands KPN and Telfort, has a background in commercial development and business analysis and nowadays he’s self-employed: as a VP of Digital and VP Online he's helping companies accelerate their performance in (digital) sales, marketing, and service. In this episode, you’ll hear all about the organization and shaping of digital team(s) in the ever changing and highly competitive telecom industry, Peter’s views on digital business, technology, and… you’ll hear all about his 6 winning digital strategies.

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