Poshmark’s Tracy Sun on stitching e-commerce with social media

Decoder with Nilay Patel

Nilay Patel talks with Tracy Sun, the co-founder and SVP of new markets at Poshmark, a fashion resale company that just went public earlier this year while riding the huge wave of e-commerce growth during the pandemic.

Tracy has to manage regular e-commerce issues, like shipping logistics and customer service, as well as influencer economy problems, like burnout and the incessant need to grow follower counts — not to mention the universe of problems that comes with selling fashion, like dealing with fashion labels and brands. But if Poshmark can get it all right, Tracy thinks community is the future of retail.

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