88. Can You Start a Biz in a Saturated Niche?

DEATS with Deanna: Discussions around Food & Entrepreneurship

In this episode, Deanna sits down with Kristen Allen, Certified Lactation Counselor (CLC) and Pediatric Dietitian known online as the "The Lactation Mentor". Kristen opens up about her journey from her clinical role to entrepreneur and how she overcame initial feelings of imposter syndrome comparing herself to other popular accounts in her field. You'll her how after beginning to create content and reaching others, Kristen found confidence in her unique voice and perspective. Kristen is passionate about making a difference in the field of lactation and she shares how she has built her business to have more far reaching impact than she could in the clinical setting. You'll hear from Kristen some of the strategies for success she uses in the digital world and highlights the importance of consistency and showing up for your audience. If you are someone who is ready to make a larger impact in your niche but don't know where to start, you'll want to tune in to this episode. You'll hear:

• How Kristen gained confidence and recognized her unique value and message
• Kristin's initial fears and concerns when starting her business and how she overcame them
• How Kristen is using her platform to create a true impact in the lactation space
• The impact of building a personal brand
• Kristen's journey from clinical practice to online educator

Connect with Kristen: https://www.instagram.com/thelactationmentor/

This episode is sponsored by the Online Entrepreneur Academy. Are you a dietitian or female wellness expert that's feeling undervalued in your job? Not passionate about what you're doing, or are you working one to one with clients now and want to scale your private practice to group an online coach courses and programs, then OEA is perfect for you. This is a three month high touch coaching program and we are currently enrolling for our next cohort. Find our more and apply here.