Greg Adams: From Finance to Storytelling | The Disruptors

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Accountants need to write their own stories.

The Disruptors

With Liz Farr

Greg Adams believes that accountants' work opportunities have long been underappreciated and misunderstood. When accountants at parties are asked what they do, Adams explained that they always have to give the “but answer,” as in, "I’m an accountant, but I have a really cool job."

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His new book, Green Shade$, is an attempt to dispel the notion of accounting as limited to just tax or audit and “to change the branding and image of accountants.”