How to Bring a Level of Humanity to a Real Estate Transaction


Manage episode 248046780 series 1397747
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Today I want to discuss humanizing a real estate transaction by taking a look at something that happens all the time in real estate: writing a letter to the seller.
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Happy holidays, everyone! We hope you have a wonderful end of the year and a great start to 2020.
Oftentimes, a buyer will tell me that they’re going to make an offer on a home and that they want to write a letter accompanying the offer to show the sellers that they’re sincere about purchasing their home. I think that’s a great idea, and I usually recommend that they go for it.

However, if I know that the buyer plans to submit a lowball offer and that doing so will only cause the accompanying letter to enrage the seller, I may caution against it. That will only send conflicting messages to the seller.

Adding a human element can often really push things along.

Sometimes, for both buyers and sellers, it’s just about the money. Other times, it’s also about the people. That’s the interesting part of our business: It’s about the people as much as it’s about the money. A home is a commodity that goes up and down with the ebb of the market, but it’s also an emotional purchase and sale. Those are aspects that we in the business need to keep in balance, which we do when we advise a seller to review and take seriously a letter submitted by a buyer or advise a buyer to write and submit a letter with their offer.
Recently, one of our buyers submitted a strong offer alongside a wonderful letter, and we believe that it really helped to bind the buyer and seller together in that transaction, bringing it all down to a human level.
Sometimes, as agents, we need to take a step back from the process and allow the buyer and seller to connect. Oftentimes, this helps things to go smoothly. We don’t always do this since it can only create animosity, but adding a human element can often really push things along.
If you have any questions about writing a letter to a home seller or anything else to do with real estate, don’t hesitate to reach out to us. We look forward to working with you soon.

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