Emily Rock - The CEO of the Association of Apprentices - Part 2
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From influential roles at Lloyd's Banking Group to pioneering transformations at Capita, Emily Rock's journey from the world of banking to the vibrant landscape of skills and training is nothing short of inspiring. We dive into the complexities and triumphs experienced during their transition, especially amidst the difficulties of the COVID-19 pandemic. Safaraz and Emily talk about her unique perspective on navigating a sector haunted by financial constraints and the constant battle to attract talent, revealing the stark contrast between the corporate and training environments. They explore the pressing issue of apprenticeship demand outpacing availability. Emily also shares eye-opening insights into the burgeoning interest in level four apprenticeships and the critical role both SMEs and large corporations play in bridging this gap. Spotlighting recent research, they discuss the need for reintroduced financial incentives for SMEs and the transformation of outdated apprenticeship perceptions. Their conversation underscores the potential of degree apprenticeships and offers strategic advice for SMEs looking to craft impactful apprenticeship programs.
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