CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry
Ep 358 - A Conference Like No Other for CPG Brands and Investors
Manage episode 298969512 series 122759
The first cannabis event of its kind, MJ Unpacked places passionate retailers, THC CPG brands, and accredited investors at the center of it all with unique opportunities to connect, collaborate, and access capital.
Here to tell us more is revered cannabis executive and founder of MJ Unpacked, George Jage of Jage of Media.
[3:31] An inside look at Jage Media, a business to business company that produces distinctive events and focused content to help accelerate the growth and profitability of cannabis brands
[5:10] George’s background launching and leading some of the biggest media companies in the space
[7:12] Exciting parallels between the tea and cannabis industries
[10:57] Lessons George took away from his time at MJBizDaily and Dope Magazine
[17:16] George’s new content platform MJ Brand Insights and the valuable intel it offers cannabis brands and retailers
[20:55] How brands can use generational marketing to target the best audience
[24:18] The thought-process behind MJ Unpacked’s unique format and what sets the conference apart from other CPG events
[28:05] What attendees can expect at this year’s MJ Unpacked, from investor pitches to a Blues Brothers concert
[34:19] George’s predictions for when cannabis will see its first national brand
[35:14] Things that take a pitch from good to great and George’s advice on how to secure investors