Earth-Quaich! - Georgie Bell on shaking up the Scotch industry from the inside out.

Business of Beverages

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Back to the episode... In this episode you'll learn how one young woman is changing the way that the spirits industry (and Scotch in particular) builds it's networks and educates it's consumers, ambassadors and advocates.
Will talks to Georgie Bell, the Global Head of Advocacy for incubation Brands at Bacardi. Despite being an industry veteran with nearly 15 years experience and memberships of the most exclusive industry bodies, Georgie is still retains an outsider's perspective, enabling her to better advise and agitate for change in an industry that can be seen as "stale, male and pale".
Our visit to our Desert Island sees Ben Branson, the founder of Seedlip, make a pretty left-field choice that will bring home comforts, if not tropical tastes, to the island.
No only that but we talk about Foxy's shirking of BizBevPod responsibilities, wedding ceremonies and the worst cocktail Will has ever ordered.
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