Marketing Made Simple #7: Challenge Your Customers to Take Action


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In a story, a character never takes action on their own. They need to be challenged. The same is true for your customer! As the guide in your customer’s story, you must let them know what’s at stake if they don’t buy your product then clearly call them to action by asking for a commitment to buy.

This week, J.J. and April unpack the Call To Action, or CTA, section of the StoryBrand framework and show you:

  • How to create a strong Call To Action or CTA for your customer

  • Specific examples of effective CTAs

  • Exactly where to position CTAs in your website to increase customer engagement

We also talk with Angie Schultz, one of our amazing StoryBrand Certified Marketing Guides, who shares how clarifying her client’s CTA lead to amazing results! Contact StoryBrand Certified Guide Angie Schultz directly at


Every week on Marketing Made Simple, marketing experts Dr. J.J. Peterson and April Sunshine Hawkins give you practical marketing tips rooted in the StoryBrand framework and show you how to invite customers into a beautiful story where they become the hero and you become their guide. And when you help your customers win, you win. Subscribe to weekly episodes, dropping every Wednesday in the Marketing Made Simple feed! Just search "Marketing Made Simple" on Apple Podcast, Spotify or wherever you enjoy podcasts.

Begin applying the StoryBrand Framework to your marketing by creating your own BrandScript for FREE at

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