Building your personal brand is important to your career. This is especially true when it comes to our brand's online. In our digital-first world, our first interaction with others say, hiring managers and recruiters, will happen online. This is means what they find becomes their perception, good or bad. Because of this, it's entirely possible that your personal brand online is costing you opportunities and it shouldn't be that way. The trouble is, you're not sure where to start. The good news is this podcast will get you moving in the right direction. Originally released as a subset of my main podcast, The BRAND New You Show, this podcast The Build Your Own Brand Show, has taken on a life of its own. Why? Because it's that important. Personal branding, digital branding and building your personal brand are all very important steps in boosting your career credibility. Enjoy the podcast. If you decide you want to go deeper, pick up a copy of my book CareerKred where the concepts explained in this show go deeper. You can grab your copy at http://ryanrhoten.com/book