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Taz Hussein on Selling Social Change to Drive Demand to Your Nonprofit Programs
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Often nonprofits focus their efforts on creating services that they think are innovative or effective and then express surprise when those services go begging for participants. It’s time for nonprofits to develop a more sales-driven approach to social change. Learn more by visiting our resource center, where you can find the full Stanford Social Innovation Review article or download worksheets to help you design your own strategy for selling social change.
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