Kontextur, Subtilitas: How To Share Architectural Knowledge (w/ Katharina Benjamin, Jeff Kaplon)

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Social media has allowed us to share our ideas on just about every subject. But free-flowing discourse on architecture styles and design careers hasn’t always been available. Katharina Benjamin of Kontextur and Jeff Kaplon of Subtilitas have each carved out online spaces for criticism, conversation, and inspiration while spotlighting topics and architecture offices that don’t get enough attention. On Best Practice, they talked to us about why sharing architectural knowledge is the key to a thriving professional life.

Interview Takeaways

  • Create a space to collect projects
  • Give a voice to young designers
  • Keep it visually simple
  • Talk about money
  • Resurface older works
  • Fuel the creative fire
  • Get value from the unseen messages
  • Find where your images fit into the discourse
  • Index the information you’ve gathered
  • Make money but stay true to your mission
  • Separate aesthetic influence from your design practice
  • Keep an eye on the new generation

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