BOLD BASICS with Allyson Marino

Be Bold Begin

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2+ y ago 25:37

MP3•Thuis aflevering

Since this week I had the expert of experts on sales and cpm’s and ad insertion and podcast monetization then I couldn’t let her go without breaking it all down for us. If you’ve ever needed the basics on how to work with brands, what they’re looking for, how to leverage your niche to monetize and all the definitions around CPM’s, dynamic ads and more then the conversation I have with Allyson Marino, the Founder of podcast ad agency Lipstick & Vinyl is for you.

Allyson’s bullet points of what you need to know:

Brands are looking for their customer in your audience
Smaller listenership can garner ad sales if it is niche specific & has an engaged audience
How to calculate CPM
Total impressions per month (total episode downloads for the whole month) is how you create the number to share with advertisers that represents your current listenership
Dynamic Ad Insertion versus Native Reads
Twitter: @AllysonSS
Instagram: @allyson__marino or @_lipstickandvinyl_
Visit: https://www.lipstickandvinyl.com
Thinking of starting a podcast? Get the FREE companion Podcast Starter Guide now: bebold.avanthausmedia.com/podresourceguide
Connect with Barsi on IG: @thebarsi
Visit our company website www.avanthausmedia.com for any podcasting or media creation needs.
Do you have a question you'd like to ask on Be Bold Begin? We'll feature it on the show and offer answers in an upcoming episode. Just email us here: barsi@avanthausmedia.com
Be Bold & Happy Creating!

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