The Sheron Group: Luxury Homes, Home Security & Industry Leadership

Atlanta Real Estate Forum Radio

CEO Charles Sheron with The Sheron Group joins the Atlanta Real Estate Forum Radio podcast to share details about his entrance into the Atlanta market, the ups and downs of the real estate industry, as well as his diverse domestic and international experience. Sheron joins host Carol Morgan as the ninth guest on the Legends of Real Estate segment. During his formative years, Sheron excelled at mechanical drawing. During a fated architectural school project, he won the prize, setting the stage for a successful career and lifetime surrounding architecture. Soon, Sheron attended The University of Georgia and took pre-architecture and landscape courses. Along the way, his professor pulled Sheron into his office and gave him life-changing advice. Sheron said, “[He] said you know you’re just not going to make it here. You don’t have your whole heart in it… You’re always trying to sell something. You need to go over to the real estate school!” Following this conversation, Sheron took the Georgia Real Estate Sales License course at 19 years old. For many years, he was the youngest real estate salesman in Georgia. This course of events steered Sheron towards a career in the real estate industry, but he was still unsure which aspect of the multi-faceted industry he would enter. A family friend of Sheron’s recently sold their company in the public space, and he went to work them in their family office for a time, marking his official entrance into the real estate industry. After graduating, Sheron found himself with a wealth of knowledge and not many individuals willing to listen to his advice. In the late 1960s, he decided to go into business independently. Sheron approached a Savings and Loans Association with a request for a loan to secure five construction lots. After following some much-needed advice from a loan professional, Sheron secured a single construction lot and entered the luxury home sphere. Sheron said, “It’s amazing how many people took a listing on my houses…very well-known people. We grew up at a very interesting time.” For a time, Sheron built homes in Sandy Springs. When prices began to escalate, he noticed a shift in interest in favor of Cobb County. Following this shift in the market, Sheron moved his company to Buckhead and began constructing large mansions, which acted as the focus of his business for many years. Sheron said, “The building industry here locally was made up of mom-and-pop operators. We didn’t have the big companies that had landed in Atlanta yet… Those were the days when you knew everybody. I can’t say that today.” Once upon a time, Sheron decided to construct the largest spec home in the country. When Sheron embarked on this adventure, he viewed it as a fantastic way to enter the market. After clearing the plans with the bank, Sheron began constructing a home on a one-acre lot in a neighborhood off West Paces Ferry Road. Sheron shared that he purchased the one-acre lot in 1974 for $25,000, a figure unheard of in the current market. Today, the same lot would be valued at well over $1 million. Priced from around $325,000, the home sprawled across 8,000 square feet and incorporated Greek revival elements. The residence has since experienced add-ons but originally contained nine bathrooms, a freestanding hand-built circular staircase, his and her bathrooms, European concepts and more! Sheron said, “That was the largest spec house built in Atlanta to that date.” The project garnered quite a bit of public attention, including the eye of newspaper outlets, television stations and more which quickly led to the sale of the home. After completing the 8,000-square-foot home, Sheron set his sights on larger horizons, which included even bigger constructions. Soon after, his company constructed a 12,000-square-foot home priced at $500,000, which would easily surpass $4 million in value in today’s market. At this point, Sheron and his company were gaining attention across the coun...