401kExperts 019: Do This Before Posting on Social Media


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Episode #19 – What You Should Do Before You Start Posting on Social Media

So you’ve made the decision to use social media as a marketing strategy. Now, there’s something you need to do before you start posting.

In this episode of the 401k Best Practices (Ask the Experts) podcast, I’m sharing the important step you need to take before you start posting on social media.

To summarize

  • Make sure you have your house in order (social media profiles set up properly)
  • Mirror the branding on your website across your social media profile cover (or header) images so there’s consistency and a recognizable brand identity
  • Update the “About Me” or bio language to be consistent
  • Include a call to action (such as visit (insert url here) to get your free (thing – e.g. whitepaper, checklist, case study, etc.)

Mentioned in this episode:

Read the article version of this topic here.
Or watch the YouTube Video here (coming soon).

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Disclaimer: The information provided in these videos is for professional use only and not for use with plan sponsors or plan participants.

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