401kExperts 014: A Super Simple Social Media Planning Strategy


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Episode #14 – A Super Simple Social Media Planning Strategy

Not sure what to post on your blog? On LinkedIn? On your social media profiles? Always searching for topics to talk about and share?

In this episode of the 401k Best Practices Ask the Experts podcast, I’m sharing a super-simple social media planning strategy to make coming up with content to share easy.

To summarize

  • Identify a THEME for the week (or month) that you’ll post about (e.g. Fiduciary as your topic or theme, or Benchmarking)
  • Create a subtopic of that theme and either find content to share, or create content around that topic to share and post just once a week on that topic (video, reshared article, definition, etc.) (e.g. How to limit fiduciary liability; What is a fiduciary; What fiduciary roles do most advisors take? etc.)

Mentioned in this episode:

Read the article version of this topic here.
Or watch the YouTube Video here (coming soon).

Don't miss out on all the strategies we'll be sharing in the future. Subscribe via iTunes to get access to future episodes and don't forget to leave a rating in iTunes. It helps more people find the show.

Disclaimer: The information provided in these videos is for professional use only and not for use with plan sponsors or plan participants.

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