Manage episode 333397893 series 2367502
Episode #14 – A Super Simple Social Media Planning Strategy
Not sure what to post on your blog? On LinkedIn? On your social media profiles? Always searching for topics to talk about and share?
In this episode of the 401k Best Practices Ask the Experts podcast, I’m sharing a super-simple social media planning strategy to make coming up with content to share easy.
- Identify a THEME for the week (or month) that you’ll post about (e.g. Fiduciary as your topic or theme, or Benchmarking)
- Create a subtopic of that theme and either find content to share, or create content around that topic to share and post just once a week on that topic (video, reshared article, definition, etc.) (e.g. How to limit fiduciary liability; What is a fiduciary; What fiduciary roles do most advisors take? etc.)
Mentioned in this episode:
- Investment Committee Starter Kit (free at the bottom of the VIP Resource Library page)
Read the article version of this topic here.
Or watch the YouTube Video here (coming soon).
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Disclaimer: The information provided in these videos is for professional use only and not for use with plan sponsors or plan participants.