Reach Ideal Clients Earlier Through Pinterest with Faye Strange | 032

Architecture Business Club - For Architects, Architectural Technologists, Surveyors & Designers

Jon introduces Faye Strange, a Pinterest expert, to discuss how architects can harness the power of Pinterest to reach ideal clients. Faye highlights the importance of understanding Pinterest as a visual search engine rather than a social media platform. The conversation delves into the significance of SEO, keyword research, and creating business accounts separate from personal ones. Faye also shares tips on making relevant and engaging pins, linking them to valuable content, and the long-term benefits of Pinterest compared to other social media platforms.

Today's Guest...

Faye Strange is a Pinterest expert who helps inspiring service-based businesses reach more of their target audience and increase their revenue through Pinterest marketing.

Episode Highlights...

00:00 Introduction

01:03 Meet Faye Strange: Pinterest Expert

03:47 Understanding Pinterest: Basics and Misconceptions

08:49 Pinterest for Business: Strategies and Tips

15:47 Getting Started on Pinterest: A Step-by-Step Guide

26:36 Advanced Pinterest Tips and Seasonal Content

29:04 Conclusion and Final Thoughts

32:44 Personal Stories and Farewell

Key Takeaways...

👉 Pinterest as a Platform: Pinterest is often misunderstood and mistaken for a social media platform, but it is actually a visual search engine. This distinction is crucial for businesses to understand in order to use Pinterest effectively.

👉 Importance for Architecture Firms: Pinterest can be particularly valuable for architecture firms, especially those engaged in residential projects, home renovations, and home extensions. The platform allows firms to reach potential clients during their lengthy discovery phase, which can span years.

👉 Setup and Optimization:

- Business Account: Establish a separate business account, distinct from personal accounts.

- Keyword Research: Conduct keyword research using Pinterest's search bar to identify terms potential clients might use.

- Website Claiming: Claim your website on Pinterest to ensure credibility and track performance metrics.

👉 Content Strategy:

- Relevant Linking: Pins should link to relevant, value-adding content on your website, such as blog posts, case studies, or free resources.

- SEO Practices: Implement SEO strategies, using well-researched keywords to optimize pins and improve visibility.

👉 Content Creation: Use tools like Canva to create multiple, varied pin designs for the same content, as different designs appeal to different users. This can help increase engagement and widen reach.

👉 Long-Term Benefits: Pinterest content has a long shelf-life, with pins continuing to generate traffic and visibility weeks, months, and even years after they are posted. This contrasts sharply with the short lifespan of posts on traditional social media platforms.

👉 Local SEO: For architecture firms operating in specific regions, including local area keywords (e.g., county or city names) in pins and profiles is essential to attract geographically relevant traffic.

👉 Cross-Platform Benefits: Optimising for Pinterest can also improve Google image search results, driving additional traffic to your website from searches originating outside of Pinterest.

👉 Seasonal Content: Creating seasonally relevant content can help maintain visibility year-round, as people often search for home improvement ideas that are timely.

👉 Traffic Growth: Consistent use and optimisation of Pinterest can result in sustained traffic growth and increased brand recognition over time, even without daily active engagement.

👉 Nurturing Leads: Use Pinterest to capture early interest and drive users to your email list for ongoing nurturing, making it easier to convert them into clients when they are ready to start their projects.

Links Mentioned In The Episode...

https://www.strangesocial.com

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In The Next Episode...

Next time Jon talks about how to write a business plan.