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311 Sun Tzu and the Art of War
Manage episode 237096610 series 2518900
What does modern advertising and marketing have to do with a 25 hundred-year-old military theorist? Terry O’Reilly is so glad you asked. This week he examines the ancient bamboo scrolls of Sun Tzu- author of The Art of War, and shows how modern marketers- including an upstart vodka and a revolutionary hair colouring brand- have gleaned valuable lessons from Sun Tzu’s writings.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-03-16.mp370 afleveringen
Manage episode 237096610 series 2518900
What does modern advertising and marketing have to do with a 25 hundred-year-old military theorist? Terry O’Reilly is so glad you asked. This week he examines the ancient bamboo scrolls of Sun Tzu- author of The Art of War, and shows how modern marketers- including an upstart vodka and a revolutionary hair colouring brand- have gleaned valuable lessons from Sun Tzu’s writings.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-03-16.mp370 afleveringen
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