Design & Behavior: discussions that take a closer look at the purpose of design, which is to change behavior. If your first instinct is to disagree with that statement then you were in the right place. Be patient and over the course of these discussions you’ll get a better sense of what this means for all design disciplines. This podcast is brought to you by Highgate Creative, with over 30 years of helping clients change behavior. Providing branding, print, and online communications for clients ranging from Fortune 500 companies to local churches. Take a look at our website, highgate-creative.com.