S06 EP31: Identity is Future of the Online Checkout w/ Domm Holland, Fast

2X eCommerce Podcast

On today’s episode, Kunle is joined by Domm Holland, Co-Founder of Fast, the world’s fastest online login and checkout platform. Fast is a San Francisco based privately held company funded by Stripe, Addition, Index Ventures, Susa Ventures and Sugar Capital.

More and more shoppers now prefer buying things online rather than in stores. But that being said, most of these shoppers would also tell you that the checkout process in stores is still way better. Why? Because you don’t fill any form, you just tap your credit card or phone and off you go. Now we are even seeing innovations like Amazon Go, where you don’t even need to tap.

But online checkouts are still another story altogether. Most businesses try out new and optimised forms to simplify checkout, yet don’t really see the results. There are many “1-click” checkout solutions out there. But they all require (a lot) more than 1 click to checkout. This is where companies like Fast are coming in and disrupting the checkout landscape.

In this episode, Kunle and Domm talk about what it takes to create a truly 1-click checkout experience. You will get to hear about how Fast solves the checkout puzzle with an identity-first approach. This is a great episode for merchants and businesses of all sizes!

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