Life After Corporate podcast

Inhoud geleverd door Debra Boulanger, The Great Do-Over, Inc. and Deb Boulanger. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Debra Boulanger, The Great Do-Over, Inc. and Deb Boulanger of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

The So What from BCG

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Re-Recruiting and Other New HR Strategies You Can’t Ignore 18:09

22 dagen geleden18:09

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18:09

HR is no longer just about managing people—it’s about shaping the future of work. Jens Baier, BCG’s HR transformation expert, discusses how AI and shifting employee expectations are forcing companies to rethink talent strategies. From re-recruiting to upskilling employees, HR must adapt to a rapidly changing landscape. Learn More: Jens Baier: https://on.bcg.com/41ca7Gv BCG on People Strategy: https://on.bcg.com/3QtAjro Decoding Global Talent: https://on.bcg.com/4gUC4IT This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp…

Life After Corporate

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Your ultimate guide for making the leap from corporate leader to entrepreneur. Deb Boulanger is an executive leader, entrepreneur, and founder of The Launch Lab for women entrepreneurs. Is it your time to break through the glass ceiling once and for all and claim your ticket to the C-suite? Come back each week to get leading strategies, advice and tools that will give you the skills and confidence you need to replace your corporate paycheck and make an even bigger impact through your work. Are you looking for answers to questions like: How to replace your paycheck as a coach or consultant? How to price and package your services? and how to get new clients everytime you speak? This is your place for the latest strategies to make more and work less as the CEO of your own business.

206 afleveringen

#Entrepreneur #Business #Deb Boulanger #Executive Leader #Women Entrepreneurs #Guide For Leaders #Women Business Owners #Startup Strategies #Debra Boulanger, The Great Do-Over, Inc #Careers #Women Leaders #Feminist #Corporate Entrepreneurs

Life After Corporate

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206 afleveringen

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Life After Corporate

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207. Super Tight Branding Secrets to Niche Up and Multiply Revenue 45:30

1 day geleden45:30

45:30

Are you convinced the market is too crowded to gain traction with your expertise? In this “Life After Corporate” episode, host Deb Boulanger talks with LinkedIn thought leader Ellen Melko Moore, who reveals her approach to “niching up” and creating a distinctive message that magnetizes high-paying clients. Using her trademark “Bitch Slap of Truth,” Ellen challenges conventional thinking by urging entrepreneurs to specialize more precisely, offer genuine value, and transform standard outreach into genuine industry leadership. Discover how a targeted audience, a precise problem statement, and an unmistakable message can open vast new opportunities. Will you claim your own specialized territory and seize the chance to multiply your revenue? [00:05- 12:07] Introducing “Niching Up” and the “Bitch Slap of Truth” “Niching up” is presented as a paradoxical approach to finding a more lucrative, specialized audience. The “Bitch Slap of Truth” is a bold messaging strategy that confronts an audience’s core assumptions. You need expert service providers to narrow your focus rather than attempting to serve everyone. Clarification that refining your audience and message leads to higher-quality engagement and fees. [12:08 -22:10] The Holy Trinity of Branding Breakdown of the three essential elements: target client, problem solved, and solution articulation. Demonstration that effective brand messaging must challenge prevailing assumptions in the marketplace. Importance of using straightforward, memorable language to capture a potential client’s attention. Reminder that stepping into a specialized market can elevate credibility and allow for premium pricing [22:11 - 33:15] Crafting the Perfect Bitch Slap of Truth Message The “Bitch Slap of Truth” as a direct challenge to the audience’s most common misconceptions. How a fresh and even provocative idea (e.g., “abs are made in the kitchen”) quickly differentiates an expert. Reinforcement that prospective clients must see the immediate cost of doing things the old way. Caution against overused buzzwords; messages should offer genuinely new perspectives. [33:16 - 45:12] Leveraging LinkedIn for Authority Viewing a personal LinkedIn profile not as a résumé but as a dynamic testing ground for new messaging. Tips on highlighting useful content rather than merely listing credentials. Assurance that frequent profile tweaks and updates go largely unnoticed by others and allow for experimentation. Reminder that most content on LinkedIn is bland, so innovative “bitch slap” messaging stands out. Connect with Ellen Website: www.supertightlinkedin.com LinkedIn: Ellen@SupertightLinkedIn.com Get Your Free Bitch Slap Worksheet: https://supertight-brand.aweb.page/p/a88c83ff-c0ea-4eb7-ad4f-53415ab42763 Interested in finding out more about THE DAMES: ? https://www.thedames.co/a/2147547759/oeAQjtj3 Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: I think if you stop worrying about who you're ruling out and you obsess over who you're gonna rule in, you will find you get there very quickly." … Ellen Melko Moore on "Niche Marketing vs. Broad Appeal" "What we found out is Innovation Labs have to constantly be pitching to their own corporate entities to get more money to invest into the projects they're working on. So she became an Innovative Labs pitch specialist."...Ellen Melko Moore on Becoming an Innovation Labs Pitch Specialist" **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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206. Why Email Marketing Is Still the Holy Grail for Business Growth 32:32

8 dagen geleden32:32

32:32

Have you ever wondered how email marketing can transform from a daunting task into a joyful and impactful conversation with your community? In this episode of Life After Corporate, hosted by Deb Boulanger, guest M. Shannon Hernandez reveals the power of email marketing done right. Shannon, an expert messaging and marketing strategist, demystifies the art of effective email communication, turning it into an engaging, permission-based connection with your audience. Learn the secrets of cultivating an email community, balancing promotion with authentic interaction, and opening pathways to increased revenue and impact. Tune in as Deb and Shannon unveil strategies to keep your email audience actively engaged and excited, taking your business growth to unprecedented heights. Make your emails a two-way adventure, and watch your community thrive! [00:05- 05:36] The Undervalued Giant in Business Strategy Discover the overlooked value of email marketing in business growth today. Understand the shift from social media to deeper email community relationships. Learn why email remains the Holy Grail of modern marketing strategies. Recognize its importance in maintaining a connection amid rapidly changing technologies. [05:37 -11:10] Transforming Lists into Dynamic Communities Embrace the shift from a static email list to a vibrant email community. Create a two-way conversation through thoughtful email strategies. Engage audiences with personalized, permission-based marketing. Prioritize ethical messaging as you cultivate a community-centered approach. [11:11 - 25:59] Bringing Creativity and Fun to Email Engagement Encourage reader interaction by seeking meaningful responses. Incorporate dynamic elements such as 'Easter eggs' to pique interest. Balance engaging content with calls to action in every correspondence. Understand how creativity can skyrocket email open rates and engagement. [26:00 - 32:13] Crafting Compelling Offers and Lead Magnets Develop irresistible lead magnets that address real consumer pain points. Convert thoughtful interaction into meaningful business growth. Create a strategy that resonates deeply with potential high-ticket clients. Appreciate the psychological aspects of messaging that drive client conversion. Connect with Shannon Hernandez Website: https://joyfulbusinessrevolution.com For Coaching-65 Story Ideas: https://joyfulbusinessrevolution.com/65storyideas LinkedIn: linkedin.com/in/mshannonhernandez Podcast: https://joyfulbusinessrevolution.com/podcast Freebie: https://joyfulbusinessrevolution.com/65storyideas Book: Practical Joy: Simple Tools to Cultivate More Joy Everyday https://Amazon.com/Practical-Joy-Simple-Cultivate-Everyday/dp/B0BRBVTJ1N Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "Email marketing is more than sending a note, it's about crafting a meaningful conversation with your community." … Shannon Hernandez on building email relationships. "I reached nearly a million dollars in revenue by subtracting 80% of my to do list and how this was completely, like, counterintuitive to what I thought would happen….Shannon Hernandez on Success through subtraction **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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205. Common Trademark Mistakes That Could Cost Your Business Thousands 31:40

15 dagen geleden31:40

31:40

Have you ever considered that your business name might already belong to someone else? In this episode of Life After Corporate, host Deb Boulanger sits down with trademark attorney Lauren Bercuson to uncover the costly mistakes entrepreneurs make when it comes to trademarks. Lauren explains why securing a URL or registering your business name isn’t enough to protect your brand, and she shares the crucial steps every business owner should take before launching. From the risks of skipping a comprehensive trademark search to the dangers of infringing on an existing mark, she breaks down the legal nuances that could make or break your brand. Whether you’re naming a new business, launching a product, or starting a podcast, this episode is packed with must-know strategies to avoid legal headaches and financial losses. Think your brand is safe? You might want to think again. [00:05- 07:10] Common Misconceptions About Brand Protection Owning a URL does not grant legal protection for a brand name. Business entity registration does not equate to trademark protection. Trademarking with the USPTO provides a legal defense against name disputes. A registered trademark is policed by the USPTO, preventing similar names from registering. [07:11 -14:33] The Limits of DIY Trademark Searches Searching the USPTO database is not enough to confirm trademark availability. Similar-sounding or phonetically equivalent names can still cause conflicts. Google searches do not account for common law trademarks. Trademark attorneys understand nuances like foreign equivalency and industry overlap. [14:34 - 29:38] The Trademark Registration Process A comprehensive search determines if a name is legally available. The USPTO review process takes 8-10 months. Trademark registration strengthens brand identity and legal protection. Businesses with trademarks have an advantage in negotiations and funding. [22:39 - 30:53] Why Podcasts and Digital Brands Should Be Trademarked Trademarking a podcast prevents others from using a similar name. Even non-monetized podcasts benefit from brand protection. Legal conflicts arise when similar show names confuse audiences. Entrepreneurs should treat digital assets as valuable business properties. Mentioned Resources USPTO.gov – The official database for trademark searches. FREE 6-day Crash Course to Understanding Trademarks – A free educational email series. StoryLock Legal ( storylocklegal.com ) – A legal firm specializing in trademarks. Connect with Lauren Bercuson Linkedin: https://www.linkedin.com/in/laurenbercuson/ Instagram: https://www.instagram.com/storylocklegal/ Website: https://www.storylocklegal.com/ Book a free consult: https://www.storylocklegal.com/contact I'd love for you to share this if possible too - perhaps in the show notes: Don't make a $30K mistake - Get Trademark Smart With 6 Quick Emails ! Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "If I tell you I got my cookies from Bluebird cookie shop, and somebody else tells you, oh, these cookies are from Blubyrd Cookie Shop, you're not gonna know whether it's Bluebird, spelled traditionally, or Blubyrd."... Lauren Bercuson on Preventing Trademark Confusion "I actually love “THE GREAT DOOVER” because it really doesn't give you any hint of what the goods or services might be. And that is actually scary to a lot of business owners, but those kinds of marks make the absolute best trademarks because they're the most distinctive."...Lauren Bercuson on The Value of Distinctive Trademarks **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.…

Life After Corporate

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204. Self Compassion Improves Leadership & Team Trust 36:06

22 dagen geleden36:06

36:06

Do you believe that you have to give up your humanity to be an effective leader? In this episode of Life After Corporate, Deb Boulanger sits down with Massimo Backus to explore the transformative idea that self-compassion is not just a personal virtue but an essential leadership revelation. Massimo, who transitioned from a high-powered corporate role to becoming an influential executive coach, shares an inspiring story of how embracing his humanity reshaped his leadership and life. From confronting tough feedback in his corporate career to experiencing a life-changing moment during the quiet of a retreat, Massimo reveals how self-compassion serves as the foundation for authentic leadership. His journey offers a fresh perspective on what success truly means, encouraging listeners to rethink traditional notions of leadership.” [00:01–02:25] The Corporate Leadership Paradigm Understand the pressure of "up into the right" in corporate culture Realize the normalization of leaving humanity at the corporate door Grapple with the Goldilocks syndrome and the struggle of fitting in Reflect on the narrow lines of acceptable behavior at higher echelons [02:26–04:10] Facing Feedback and Self-Discovery Address the challenges of dealing with critical 360-degree feedback Examine the internal chatter that propels defensiveness Investigate the origins of leadership behaviors and unmet needs Explore the significance of the Hoffman process in personal growth [07:47–10:14] Transitioning from Corporate to Entrepreneurship Discover the value of unlearning self-criticism and embracing self-compassion Learn how to navigate the fear and uncertainty of entrepreneurship Explore the importance of aligning business pursuits with personal purpose Reflect on the rituals of letting go and creating a new identity [10:15–14:17] Thriving in Continuous Evolution Embrace the mindset of constant self-improvement and self-actualization Highlight the shift from achiever-driven goals to purpose-driven work Identify the significance of emotional resilience in business ups and downs Recognize the long-term impact of self-compassion in organizational growth Connect with Massimo Bacchus Massimo Backus, MA, CPCC, ACC Executive Coaching & Leadership Development MassimoBackus.com Order Now: "Human First, Leader Second" Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Go to https://lifeaftercorporate.com/podcast for all episodes 197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES 194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor 188. How to Succeed as a Business Owner in 2025 168. The Chris Voss Method for Closing the Deal Tweetable Quotes: "And what happened in that moment was an epiphany, and it was the first time in my life that I can recall where the negative critic, that horrible self-talk, that berating voice was gone." Massimo Bacchua on the journey to self-discovery "I had something that I needed to say that I didn't see coming from anywhere else. And so I felt compelled to do that and import myself into that process."... Massimo Bacchua on finding Purpose in Passion **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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203. Reinventing Business in 2025: Networking, Scaling, and Business Model Shifts for Coaches & Consultants 31:48

29 dagen geleden31:48

31:48

"Discover how coaches and consultants can thrive in 2025 by reinventing their business strategies. Learn about innovative networking, scaling techniques, and business model shifts to stay ahead in a changing entrepreneurial landscape." Are you ready to embrace change as an entrepreneur but unsure of where to start? In this very different episode of the Life After Corporate, Podcast hosts Deb Boulanger and Karen Yankovich interview each other and will release the episode on their own podcast in the same week. Here they chat about navigating the evolving entrepreneurial landscape. They’ll highlight the necessity of innovation and consistent reassessment of business strategies to stay relevant and succeed in 2025. Covering an array of topics from lucrative exit strategies to interactive lead generation, Deb and Karen dissect the strategic pivots needed to cater to modern market shifts. Listeners gain valuable insights into how to maximize LinkedIn’s potential, find and deliver real value, and build an involved community. Transforming challenges into opportunities, Deb and Karen craft an episode promising to energize listeners with a fresh and practical perspective on ushering growth and sustainability in business. [00:00 - 06:01] Rethinking Business Models for 2025 Deb introduces a membership model to enhance scalability and community engagement. Karen details adjustments to her She's Linked Up program for greater inclusivity and flexibility. Discover the importance of maximizing face-to-face interactions for building meaningful connections. Understand the shift from traditional marketing strategies to a more personal approach. [06:02 - 13:15] Revamping Engagement Strategies on LinkedIn Learn how to maximize LinkedIn's power to foster genuine, impactful conversations. Discover the benefits of aligning with trusted referral networks over cold connections. Listen to insights on creating valuable lead magnets in order to grow your email list. Learn how "Entrepreneurs Unfiltered" creates spaces for dynamic, unfiltered discussion. [13:16 - 24:20] Building Future-Driven, Sustainable Pathways Examine Deb's forward-thinking approach for a profitable business exit in five years. Discover how acknowledging the current market landscape cultivates a path for innovation. Get to know the transformative potential of licensing for long-term business sustainability. Find out how strategic rearrangements in business can accommodate economic shifts. [24:21 - 31:29] Prioritizing Personal Development and Market Needs Embrace the mindset of saying "no" to unproductive activities for increased focus. Grasp the balance between giving and graciously receiving value within professional networks. Internalize the importance of direct communication to leverage potential speaking opportunities. Learn how offering value-led content can reinvigorate existing community relationships. Connect with Karen Yankovich Website: https://karenyankovich.com/ Karen’s podcast: https://karenyankovich.com/podcast/ LinkedIn: linkedin.com/in/karenyankovich Take the quiz: LinkedIn Marketing Style Quiz Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "You can have tens of thousands of connections on LinkedIn, but if they're not on your email list, you really don't own them." - Karen Yankovich "But here's the other thing I think, I'm looking forward to this lead magnet a month that I've challenged myself with. I think it will also reengage my existing email list because I'm hoping they're going to be interested in these things." Karen Yankovich on The Power of Email Engagement" **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.…

Life After Corporate

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202. Breaking The Growth Ceiling: The Proven System That Helps Entrepreneurs Scale with Meryl Simmons 31:23

5 weeks geleden31:23

31:23

Have you ever felt like you're spinning your wheels, working tirelessly but not seeing the growth you desire? In this episode of Life After Corporate, host Deb Boulanger explores the intricacies of scaling a business with guest Meryl Simmons, an experienced EOS implementer. Together, they’ll uncover the secrets of building a robust business foundation, learn how to overcome growth ceilings and discover the power of a strategic coaching approach. With Meryl's expertise, you'll explore the Entrepreneurial Operating System (EOS) and its potential to revolutionize your business journey, regardless of its size or stage. This episode is full of actionable nuggets that will equip you to scale effectively and thrive in the services sector. Don’t wait until you hit your next ceiling; listen now to learn how intentional systems and processes can set your business on the path to sustainable growth! [00:05- 13:29] Understanding Business Operating Systems EOS provides tools to clarify vision, execute strategy, and build healthy teams Designed for companies with 20-300 employees seeking disciplined growth Helps align team energy through shared language and accountability frameworks Solves common challenges like unclear priorities and inconsistent execution [13:30 -19:19] Identifying Growth Ceilings First warning sign: Persistent lack of strategic direction Second indicator: Previously successful tactics stop working Third red flag: Inability to prioritize high-impact activities Fourth challenge: Founder becomes bottleneck through poor delegation Fifth symptom: Team operates without clear role definitions [19:20 -24:56] Performance Measurement Tools Weekly dashboards tracking 5-15 leading indicators Balanced scorecards combining lagging and leading metrics Revenue goal breakdowns into monthly/client targets Activity-based KPIs (e.g., sales conversations per week) [24:56 - 31:04] Sustainable Growth Practices Annual structural audits for functional seat effectiveness Continuous scorecard refinement based on metric relevance Delegation checklists defining outcomes and success metrics Prevention of founder burnout through role evolution Connect with Meryl Simmons Website: https://www.justgetfocused.com/ Website: http://Www.eosworldwide.com/meryl-simmons Email: meryl@outpaceenterprises.com LinkedIn: https://www.linkedin.com/in/merylsimmons/ Books mentioned on this episode Traction: Get a Grip on Your Business Traction: Get a Grip on Your Business: Wickman, Gino: 9781936661831: Amazon.com: Books Get a Grip Amazon.com: Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results eBook : Wickman, Gino, Paton, Mike: Kindle Store Free Tools mentioned on this episode https://www.eosworldwide.com/meryl-simmons#downloads Scorecard https://www.justgetfocused.com/get-focused-coaching-weekly-business-dashboard-download Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "Every business needs an operating system to run effectively and efficiently and really operate and build a better business." Meryl Simmons on Aligning Human Energy "I left and I went out on my own, and I, my husband, who's a lifelong entrepreneur, really encouraged me to do that."...Meryl Simmons on Aligning Human Energy on Entrepreneurial Journey **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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201. Smarter Strategies to Grow a Seven-Figure Business with Kareen Walsh 35:37

6 weeks geleden35:37

35:37

Ever wondered what it really takes to scale from six to seven figures in business, without burning out or losing your passion? In this episode of Life After Corporate, host Debra Boulanger dives deep into the elusive 'messy middle' with guest Kareen Walsh, discussing mindset shifts, leveraging AI, and business models that drive sustainable success. From Kareen's personal journey scaling her business to her innovative “Hey Kareen” app, this conversation is packed with actionable insights for any entrepreneur stuck between 250k and the million-dollar mark. If you're ready to transform your business model and achieve lasting growth, this episode is a must-listen. [00:05- 11:24] Creating Sustainable Business Models Importance of multiple revenue streams for long-term growth. Leveraging personal intellectual property (IP) to create evergreen products. Passive income opportunities through referrals and affiliate sales. Community-building as a sustainable revenue model. [11:24 -19:04] The Hey Kareen App: A Business Innovation Case Study Inspiration behind creating the Hey Kareen app. The app's role in scaling coaching and consulting services. Utilizing AI to replicate coaching advice and consolidate content. MVP development approach and lessons learned from technical integration. [19:05 - 28:17] Mindset Shifts for Breaking Through Revenue Plateaus Evaluating what works well in a business before scaling. Differentiating between running a business and earning personal income. Identifying personal strengths and roles as a business leader. Importance of detaching personal involvement to scale effectively. [28:18 - 35:14] The CEO Role and Building a Scalable Business The importance of defining your role as a creator, entrepreneur, or operator. Delegation and team-building as critical elements for growth. Identifying gaps and aligning roles for business scalability. Creating space for innovation by retiring outdated business practices. Resources Mentioned Hey Kareen App: https://heykareen.com/ Mighty Networks: https://www.mightynetworks.com/ Books: Mindset, community engagement, and other tools available on Amazon via Kareen’s author page. Connect with Kareen Walsh Website: https://heykareen.com/ LinkedIn: https://www.linkedin.com/in/corinne-walsh Instagram: https://www.instagram.com/corinnezwalsh Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Go to https://lifeaftercorporate.com/podcast for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “I truly believe your business is an asset to leverage for the life that you want”…. Kareen Walsh on Leveraging your business "The Hey Kareen app is leveraging AI, and that is membership based similar to, like, a ChatGPT, but now you have a business coach on the go with you, where you're just paying that monthly membership to have the access." Kareen Walsh on her new app “Hey Kareen” **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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200. Lessons from 200 Podcast Episodes Empowering Women Entrepreneurs 21:49

7 weeks geleden21:49

21:49

What if you could rewrite the rules of power, leadership, and legacy—on your terms? In this special 200th episode, we’re not just celebrating a milestone.—we’re calling for a movement. Entrepreneurship isn’t just about business. It’s the ultimate feminist power move. It’s your path to autonomy, freedom, and creating a legacy that actually matters. It’s also one heck of a personal development journey. Because nothing will test your mindset (or your patience) quite like stepping into your own power. If you’ve ever found yourself stuck in perfectionism, second-guessing your pricing, or wondering if you’re really cut out for this… congratulations, you’re human. And you’re exactly where you need to be. In this episode, Deb breaks down the real mindset traps that keep so many brilliant women playing small—plus how to finally own your worth, leverage your visibility like currency, and price your offers based on the transformational value you provide. We’re also talking about the systems, processes, and, yes, even AI tools that will help you scale without burning out. Building a business shouldn’t feel like a corporate hustle culture in disguise. This isn’t just about making money. It’s about rewriting the rules, reclaiming your power, and changing the game—one fearless, purpose-driven step at a time. So, are you ready to join the movement and take your business (and your life) to the next level? Hit play. Let’s do this. 🚀 [00:05- 04:24] Building a Supportive Community The podcast was built on the manifesto that entrepreneurship is the new feminist movement The Life After Corporate Community provides a supportive space for entrepreneurs to connect The community offers weekly gatherings, resource sharing, and a safe space to ask for help The community focuses on topics like leveraging LinkedIn for thought leadership and lead generation [04:25 -12:05] The Importance of Systems and Processes Leveraging technology and AI can save time and improve efficiency Documenting processes and methodologies is crucial for business continuity Automating repetitive tasks frees up time for more strategic work Analyzing and improving AI-generated content is important for maintaining quality [12:06 - 16:44] Visibility as Currency Consistent visibility across key channels is essential for entrepreneurial success Being different and offering a unique perspective helps you stand out Speaking on stages, delivering webinars, and leveraging SEO are important visibility strategies Leveraging platforms like LinkedIn, Substack, and YouTube can increase your reach [16:45 - 21:31] The Life After Corporate Manifestos Entrepreneurs are women who refuse to settle for the status quo Entrepreneurs build businesses that reflect their values and visions Together, entrepreneurs rise and lift each other up, shattering barriers Entrepreneurship is the new feminist movement, changing the world one step at a time 🚀 Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. 👉🏼 Join us now and start making the powerful connections that will elevate your success! Connect withDeb Boulanger Website: https://LifeAfterCorporate.com LinkedIn: https://www.linkedin.com/groups/12656341/ Go to https://lifeaftercorporate.com/podcast for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "Entrepreneurship is the new feminist movement. It's the ultimate choice for how women can earn their wealth, how we show up in the world, and that there is more than one way to make a six-figure salary." …. Deb Boulanger on “the NEW Feminist Movement” "It's a safe container for you to not have it all together, to not show up all made up and expressing how smart you are, where it's safe to not know. It's safe to ask for help."...Deb Boulanger on the “Life After Corporate Community” **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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199. How to Blend Intuition and Strategy to Build a Scalable Business 48:14

8 weeks geleden48:14

48:14

Are you tired of feeling stuck in the Messy Middle?? Tired of the grind of traditional business strategies? In this episode of "Life After Corporate," host Deb Boulanger invites Kim Woods and Christa Grasso to uncover how the "New Era" of entrepreneurship is rewriting the rulebook. Kim highlights the transformative shift in energies post-2020, showcasing the power of intuition and soul-led choices in business. Christa complements this with actionable strategies for scaling and aligning with purpose. Whether you're navigating the messy middle or charting bold new paths, this episode will leave you questioning: Are you ready to embrace a business that truly aligns with who you are and the future you envision? [00:05- 15:39] Understanding The New Era of Entrepreneurship Recognize the shift from traditional methods to intuitive, soul-led business strategies. Learn why leaning into intuition can lead to better business outcomes. Address how the messy middle can become less chaotic with a new mindset. Understand the importance of recognizing your own rhythms and cycles for business success. [15:40 -28:12] Strategy and Planning: The Key Facets Breaking down the essential facets: Strategy, Planning, Systems, Team, and Insight. Discover how different stages of entrepreneurship require different focuses and struggles. Importance of having an actionable plan and strategy aligned with your vision. Dive into the concept of structured flow - balancing structure and flexibility in business. [28:13 - 38:42] Hiring and Team Building for Strategic Execution How to align hiring practices with your energy and business needs. The significance of systems and processes in scaling a business. Learn about different types of roles that enhance business productivity. Real-life examples of systematizing tasks and efficient delegation. [38:43 - 47:55] Measuring Success and Practicing Resilience Importance of both qualitative and quantitative metrics in business. Learn how to measure reliance on heroics and the overall fulfillment. Strategies for dealing with growth complexity and maintaining simplicity. Aligning actions with intuitive hits to avoid business fog. Connect with Guests CrIsta Grasso Website: strategicopsinstitute.com Facebook: https://www.facebook.com/strategicopsinstitute Insta: https://www.instagram.com/strategicopsinstitute YouTube: https://www.youtube.com/@StrategicOpsInstitute LinkedIn: https://www.linkedin.com/company/strategic-ops-institute/ Podcast: lean Out Your Business Podcast Apple: https://podcasts.apple.com/us/podcast/lean-out-your-business-podcast/id1551252558 Spotify: https://open.spotify.com/show/5Mm9h61XERTRyOTiEiOOZL?si=68d88f4bb8264c71 Kim Woods Website: https://www.kimwoods.com LinkedIn: https://www.linkedin.com/in/kimewoods/ YouTube: https://www.youtube.com/@kimwoodschannel FaceBook: https://www.facebook.com/KIMWOODSCHANNEL Insta: https://www.instagram.com/kimwoodschannel/ The Quiz: Star Map to Success - Know Your Life Quiz | Kim Woods Podcast: Your Star Path to Success Apple: Your Star Path to Success Podcast - Apple Podcasts Spotify: Your Star Path to Success | Podcast on Spotify Go to https://lifeaftercorporatepodcast.com/ for all episodes 196. Human Design Strategies for Aligned Business Growth w/ Candy Barone 193. Top 7 SEO Mistakes Entrepreneurs Make and How to Avoid Them 188. How to Succeed as a Business Owner in 2025 Tweetable Quotes: “The minute we hit July, the second half of the year, we are going to be, like, on a G-force luge. Things are gonna be moving so fast. Innovation, solutions, ideas, creations, connections, everything is going to start coming in."... Kim Woods on Getting ready for the 2nd half of the year “Don't aim for perfection. Just aim for progress and get going, but make sure you're measuring to know what's working so you can let go of the things that aren't as quick as possible and clear the way for the things that are.”... Crista Grasso on maximizing productivity **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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198. Top 3 AI Strategies Small Business Owners Need to Know for 2025 28:43

9 weeks geleden28:43

28:43

Ever wondered how a former daredevil with 10 concussions transformed into a tech-savvy business innovator? This episode showcases Susan Frew, who shares her journey from overcoming brain injuries to becoming an AI implementation expert. As a speaker, author of "Compete on Awesome," and custom GPT creator, Frew demonstrates how artificial intelligence can revolutionize business operations without sacrificing human connection. She breaks down practical applications of AI, from handling customer service inquiries to streamlining email management, while emphasizing the importance of using technology to enhance rather than replace human capabilities. Her approach combines personal resilience with technological advancement, proving that AI can free professionals to focus on their genius zones. Through her own experiences and successes, Frew challenges business owners to embrace AI tools strategically, starting with simple applications and gradually expanding their technological footprint. Will you join the AI revolution, or risk being left behind in the rapidly evolving business landscape? [15:50- 18:19] Strategic Business Operations - AI enables focus on core genius zones - Identifying low-value tasks for delegation - Importance of tracking unenjoyable tasks - Emphasis on freeing time for revenue-producing activities [18:20 -23:32] Brain Health and Business Enhancement - Benefits of biofeedback and brain recalibration - Personal transformation through health technology - Impact on business perspective and attitude - Connection between mental health and business success [23:33 - 25:55] AI Integration Strategy - Emphasis on starting with small applications - Integration with mobile devices - Utilizing AI for everyday tasks - Progressive approach to AI adoption [25:56 - 28:24] AI Resources and Applications - AI as an intelligent digital assistant - Solutions for various business needs - Integration with different platforms - Content creation and distribution strategies Connect with Susan Frew Website: https://www.susanfrewspeaks.com/ LinkedIN: https://www.linkedin.com/in/susanfrewspeaks/ Instagram: https://www.instagram.com/susanfrewspeaks/ Susan's Custom GPT: "Compete on Awesome CFO" for financial planning https://chatgpt.com/g/g-hzVcuEtvk-compete-on-awesome-cfo Other Platforms: There’s An AI For That https://TheresAnAIforThat.com Susan’s Book: Compete on Awesome, Not on Price with AI: https://www.amazon.com/Compete on Awesome, Not on Price with AI: P&L Council Special Edition: Frew, Susan: 9798303527249: Amazon.com: Books The treatment that Susan went through for her TBIs Cereset- https://cereset.com Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our Life After Corporate community . Connect with me on LinkedIn ; Visit our website for more information on our products and programs.…

Life After Corporate

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197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES 57:00

10 weeks geleden57:00

57:00

What happens when you throw out the traditional business rulebook and build a community based on authentic connection? In this episode of Life After Corporate, Meghann Conter shares how she transformed her entrepreneurial journey by creating The Dames, a membership community that's grown to over 400 women entrepreneurs. She reveals why she kept Fridays off from day one, how she ran two businesses simultaneously before fully committing to The Dames, and the power of creating a space where women can genuinely celebrate their wins without judgment. Through her story, Meghann illustrates how prioritizing humor, vulnerability, and genuine support has created a thriving international community where women lift each other up instead of competing. Her approach challenges conventional business wisdom, proving that when you lead with values and trust your intuition, success follows naturally. Are you ready to reimagine what a business community can look like when you prioritize connection over transaction? [00:05-12:50] Building Authentic Business Connections • Traditional networking often creates low-vibrating environments focused on sales • Leading from the front is about creating entertainment and connection • Importance of finding power partners instead of direct clients • Focus on building strong relationships with peers at similar levels [12:51-33:03] The Power of Community Support • Community helps members tackle fearful situations • Importance of having mentors at different business levels • Challenge of mixing different revenue levels in learning environments • Need for level-appropriate business education [33:04 - 44:32] The Power of Community Support • Community helps members tackle fearful situations • Importance of having mentors at different business levels • Challenge of mixing different revenue levels in learning environments • Need for level-appropriate business education [44:33 - 56:17] Celebrating Success Together • Creating safe spaces for sharing wins • Breaking through societal conditioning around success • Importance of acknowledging achievements • Building trust-based referral networks Connect with Meghann Conter LinkedIn: https://www.linkedin.com/in/meghannconter Facebook: https://www.facebook.com/thedamesco Instagram: https://www.instagram.com/thedamesco Want to check out THE DAMES? https://www.thedames.co/a/2147547759/oeAQjtj3 Be sure to catch Deb live, on her new LinkedIn show “Entrepreneurs Unfiltered” Tuesdays, 2:00pm EST (1:00pm CST/11:00am PST) or catch the replay anytime on LinkedIn Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “I thank my intuition every single day for giving me these messages before I'm ready for it, before the world's ready for it." …Meghann Conter on trusting your intuition "That's what community is for - holding someone's hand through the eye of the needle, saying 'you've got this' on both sides."... Meghann Conter on the importance of Community **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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196. Human Design Strategies for Aligned Business Growth w/ Candy Barone 41:52

11 weeks geleden41:52

41:52

Ever wondered how understanding your energy and design can transform your business and personal life? In this episode, Deb chats with Candy Barone, an expert in Human Design, to explore the unique strengths and challenges of different energy types, particularly projectors and manifesting generators. Candy shares her insights on how these energy types can optimize their potential, avoid burnout, and thrive in both corporate and entrepreneurial settings. She discusses the importance of alignment, sustainability, and understanding personal design to enhance communication, productivity, and overall success. By the end, you'll be asking yourself, "Am I truly aligned with my energy type, and how can I leverage it to live a more fulfilling life?" Don't miss this transformative conversation that could change the way you approach your life and business! [00:05- 14:42] Understanding Human Design Types The five main human design types: generators, manifestors, manifesting generators, projectors, and reflectors. Each type has a unique role and function in society. Projectors are guides and visionaries who see the energy template and potential for humanity's evolution. Reflectors mirror the health and alignment of the world, often experiencing autoimmune diseases due to their reflective nature. [14:43 -26:35] Challenges and Opportunities Manifesting generators struggle with patience and slowing down. They work best in their creative space, communicating and articulating ideas. Projectors need to inform others to allow preparation and clear communication. Manifesting generators can overwhelm others with their energy and ideas. [26:36 - 37:01] Coaching and Team Management Coaching is essential for manifesting generators with projectors or generators on their team. Understanding different archetypes helps in delegating tasks effectively. Generators move at their own cadence, while manifesting generators blast and come back. Effective communication and delegation depend on understanding team members' archetypes [37:02 - 41:33] Working with Human Design Running your chart through free tools and resources is the first step. A free report of almost 20 pages provides deep insights into your wiring. The report covers the five core foundational pieces: type, strategy, signature, not-self, and authority. This report can change communication, business interactions, and reduce conflict. Connect with Candy Barone Website: htthps://www.CandyBarone.com Facebook: www.facebook.com/CandyBaroneSpeaker LinkedIn: www.linkedin.com/in/candybarone Instagram: www.instagram.com/candy_barone Podcast: https://spotifyanchor-web.app.link/e/wwtUTbHAgtb YouTube: www.youtube.com/@CandyBarone Make sure to get your FREE Human Design Chart: https://www.CandyBarone.com/HD-chart Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “Our conditioning often makes us doubt our innate wiring. Human Design provides a blueprint to strip away those doubts and reveal our authentic selves." … Candy Barone on what a Human Design can do for you. “In leadership, understanding your team’s Human Design can transform communication and efficiency, reducing conflict significantly."...Candy Barone on understanding the Human Design of those you work around. **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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195. How to Thrive in 2025 - Top Market Trends For Coaches and Consultants 29:12

13 weeks geleden29:12

29:12

What does it really take to thrive as an entrepreneur in 2025? In this episode, Deb shares crucial observations about the business landscape, from the increasing importance of human connection in an AI-dominated world to the launch of the Life After Corporate community - a digital membership priced at $77 per month for founding members. She addresses how global conflicts and technological acceleration are affecting business owners' psyche, emphasizing that going solo is no longer viable. Drawing from her experience with programs like The LaunchLab and Standout Webinars, she explains why innovation isn't optional and why generic, AI-generated content won't cut it anymore. As client acquisition cycles lengthen and trust becomes harder to build, Deb makes one thing crystal clear: 2025 will reward those who stay true to their unique voice and invest in genuine human connections. Are you ready to stop coasting and start innovating? [00:05- 15:44] Market Evolution & Specialization Trend toward hyper-specialization and micro-niching in the coaching industry Focus shifting from general leadership coaching to specific expertise areas Personal branding for introverted executives emerging as specialized niche Clients are increasingly seeking specialized rather than generic solutions [15:45 -20:44] Business Performance Analysis Importance of reviewing 2024 performance metrics Focus on client lifetime value assessment Analysis of the most valuable and enjoyable client relationships Extended client conversion timeline (7-hour rule, 20-40 micro conversions) [20:45 - 25:50] Market Trends & Challenges B2B sales acceleration in second half of 2024 Corporate sector unpredictability due to political landscape Increasing competition from corporate leaders turning entrepreneurs "Great Breakup" continuation and boomerang effect [25:51 - 29:05] Launch Details & Benefits Launch party scheduled for December 18th at 1 PM EST Exclusive training and support offerings Weekly expert Q&A sessions Specialized member-only content and resources Regular networking and collaboration opportunities Website: https://lifeaftercorporate.com LinkedIn: https://www.linkedin.com/groups/12656341/ The New Life After Corporate Community https://lifeaftercorporate.com/community Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "Reflecting on the success of 2024 helps us pinpoint our strengths and reveals the gaps we need to fill in our client value ladder." Deb Boulanger on assessing the past year "Demand for specialized subject matter experts is growing; short-term advisory roles are reshaping how we think about enterprise."...Deb Boulanger on the demand for fractional CEOs **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor 37:19

14 weeks geleden37:19

37:19

Ever wondered why some entrepreneurs struggle to maintain their success even after achieving seven-figure revenues? This episode explores the common mistakes that entrepreneurs make, such as not aligning their businesses with their strengths and passions, and how these issues can become amplified as their revenues grow. Renee Hughes, a business coach, shares her insights on the importance of understanding one's ideal client, the need to regularly revisit and adjust business strategies, and the psychological aspects that drive financial decisions. She discusses how past experiences and inherited emotional traits can influence an entrepreneur's approach to money and business, often leading to a cycle of fear and exhaustion. The conversation also touches on the significance of profit psychology and the role of emotional and psychological factors in achieving sustainable success. So, are you ready to confront the unconscious drivers of your behaviors and transform your business journey? [10:34- 21:24] Guidance on Pricing and Alignment Pricing should not be tied to self-worth but to the value provided. Understanding the ideal client is a journey, not a static target. Regular reviews are essential to adapt to changes in the business environment. Alignment with personal strengths and market needs is crucial for success. [21:25 -32:02] Importance of Profitability Analysis Misconceptions about hourly rates and overhead costs. Overhead expenses like software, team members, and marketing add up quickly. Profitability analysis is essential for understanding true costs. Personal salary considerations are important for financial health. [32:03 - 24:42] A Coach for Business Growth Hiring a coach can accelerate business growth. Even experts need external help for messaging and positioning. Collaboration with professionals leads to faster success. Keeping up with trends is essential for sustained growth. [24:43 - 37:00] Strategies for Genuine Profitability Using funds smartly can improve profitability. IRS guidelines for reasonable business expenses. Consulting with CFOs and CPAs for financial strategies. Avoiding commingling of personal and business funds. Connect with Renee Hughes Website: thearomaspecialists.com Website: thearomaspecialist.com/writelikeahuman/ LinkedIn: linkedin.com/in/reneehughescoach Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "But we forget that the emotional pieces in our relationships with people and with money also can be inherited. So we had to peel that back to figure out the motivations of everything, which gave her the creative space to say, what do I want to do? Not what do I have to do?"... Renee Hughes on the emotional side of money "This is something that the wealthy do all the time. They're all legal strategies, but so many people don't know these legal strategies to help them to really genuinely be profitable."...Renee Hughes on navigating business finances **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…

Life After Corporate

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193. Top 7 SEO Mistakes Entrepreneurs Make and How to Avoid Them 35:16

15 weeks geleden35:16

35:16

How can small business owners leverage digital marketing to stand out in a crowded market while embracing the potential—and limitations—of AI? In this episode of Life After Corporate, host Deb Boulanger is joined by Paige Wiese, the CEO of Tree Ring Digital, to explore the nuanced landscape of modern digital marketing. They talk about crucial issues such as maintaining up-to-date business data, the indispensable role of Google My Business for solopreneurs, and the shifting balance between human-led content creation and AI tools. Paige shares valuable insights on effective platform strategies, the importance of thought leadership, and the tangible benefits of SEO, ensuring that every small business owner feels empowered to invest wisely in their digital footprint. This is a conversation you cannot afford to miss if you aim to turn every digital marketing effort into substantial business growth. [00:05 - 9:03] The Power and Pitfalls of Digital Asset Management Challenges in tracking key business data and the significant financial and decision-making impact of outdated information. Maintaining an up-to-date Google My Business page for solopreneurs, boosting both visibility and credibility. Being visible on multiple platforms like LinkedIn and Facebook to build trust and engagement. Predictions are leaning towards increased reliance on AI for business tasks but be aware of losing the value of expert digital marketing assistance. [9:04 - 16:52] Maximizing ROI in Digital Marketing and Thought Leadership Digital marketing is a significant investment and the concept of "return on effort" for small businesses is discussed. Focus your marketing efforts on platforms where your ideal clients are, rather than spreading yourself too thin, citing a lesser-known audio platform's lack of traction. The prudent use of AI is advised to simplify tasks and enhance decision-making, with an emphasis on intentionality and impactful activities. Avoid getting overwhelmed with multiple tasks and instead concentrate efforts in a few critical areas and excelling in them. [16:53 - 25:02] SEO and Digital Marketing in the AI Era Essential SEO steps include setting up a robots.txt file, submitting a sitemap to Google, and claiming Google My Business to improve visibility. The need for alignment between SEO efforts and content marketing is underscored, indicating that blogging without SEO optimization is ineffective. Adapt strategies to align with trends showing that users are not relying solely on Google for information. The impact of AI on search results and the importance of maintaining SEO best practices for visibility within AI-curated content results. [25:03 - 34:36] The Human Touch in AI-Driven Marketing The necessity of emotional connections and thought leadership is where AI falls short. While clients may believe AI can replace human effort, personal insights are crucial for authentic content. The need to stay current with technology trends while recognizing the current limitations of AI. Tree Ring Digital focuses on adapting marketing strategies to meet client needs and the importance of strategic, organic growth. Connect with Paige Wiese https://www.treeringdigital.com/ LinkedIn: LinkedIn profile Facebook: Facebook Instagram: @treeringdigital Talked About on the Show Google My Business: Google My Business How to Set up Your Google My Business for 2025 Google Business Profile Set Up: 2025 Step-by-Step Tutorial Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "We've seen it in image creation and people trying to have their social posts created by AI, and it's still not there. You might get close, but it's not perfect.".... Paige Wiese on the future of AI in Marketing "How can we be strategic? What's another way? How can we work together? And maybe I train you a little bit on this. If you have the time, use that right now until you have the money. And when you have the money, we'll go a different route." — Paige Wiese on going from zero to strategy **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com…

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