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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
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Manage series 2426960
Inhoud geleverd door Baecast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Baecast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
They say the best way to keep a relationship fresh is to pick up a hobby. We're enjoying this journey to say the least. We take you through our world of DATING, no marriage, no kids, no reason driving us to commit to something more unless we decide to "just cause". Fingers Crossed lol.
…
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17 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 2426960
Inhoud geleverd door Baecast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Baecast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
They say the best way to keep a relationship fresh is to pick up a hobby. We're enjoying this journey to say the least. We take you through our world of DATING, no marriage, no kids, no reason driving us to commit to something more unless we decide to "just cause". Fingers Crossed lol.
…
continue reading
17 afleveringen
Tutti gli episodi
×Chanda and Nate share their exciting news! In this episode, they reflect on the anticipation of their new journey and the milestones that led them to where they are now. The couple also address the all-to-common topic of "Who wears the pants"?
Nate and Chanda discuss prioritization in every aspect of their lives over the past few weeks. From family reunions and birthdays, to being dog parents, the pair has a lot to share. Thanks for tuning in to Baecast! Enjoy the episode.
Nate and Chanda catch us up with the last couple of weeks. It's fair to say that August is busy already and practically fully booked. Within the first week, the pair attended a wedding and a surprise engagement. The couple shares their reflection for the week and what they have coming up. Thank you for being here! Subscribe to this channel for more Baecast.…
After taking a much-needed break, we are back! This episode of Baecast is the first episode for Nate and Chanda as Husband and Wife. What they call a "warm-up," we call a "welcomed comeback"! Welcome back Baecast.
Nate and Chanda catch us up on life. The engagement party is in the books! It was a great time. Shout out to everyone involved for your support. There is a new family member and adjusting to change is real. Men, do you feel like you are more apologetic than your woman? What would you like to see in an apology? Or what does your significant other do to make you feel seen and heard? Are you tired of the Instagram Models popping up on your timeline? Nate sure is...(*disclaimer, not every IG model is the same).…
Nate did not pass the test but he will! Chanda can't season food. Covid is on the rise again. The engagement party venue is booked! Shout out "The Sage Event Space" in Dayton, OH! Listen, if you like it give us a thumbs-up, and hit that subscribe button! Love you a lot.
The episode that almost did not happen! Listen, we had so many false starts in this episode. Due to what? Chanda breaking the iPhone clip. Pro TIp - If you are recording a podcast and are a busy entrepreneur, do two things, 1-master recording to where there is little-to-no editing, and 2 - use an iPhone or another mobile device with a high-quality camera. Anywho, in this episode, we discuss 3 things: 1. Was Jack Harlow really shooting his shot at Saweetie? 2. Why do men love watching Kevin Samuels? 3. How do you handle not reaching a goal that you have set for yourself? Tune in and stay up with us. New episodes every Thursday-ish.…
In this episode, Chanda and Nate discuss how valuable trust is to a relationship. They explore their Zodiac traits and if they are deemed compatible according to the Zodiac. We will leave the rest up to you. Listen now and join in on the conversation. #listen #like #comment #subscribe
In this episode, the couple discusses growing pains. Literally. They talk about how when you are in or nearing your 30s, you have to be on a different type of time! You have to stretch more, you need to drink more water, you need to keep moving! These bodies are machines that need maintenance. They explore the importance of titles from their perspectives and what even becoming a fiancé means to them. What are some of the taboos you all think exist around marriage? We are curious to know.…
In this episode, Nate and Chanda discuss their engagement, planning or lack there of (cough cough Nate). They talk about the appropriate time to discuss future plans when dating, and location considerations when purchasing a house. For our married folks - what all parties or pre-wedding events did you host? Did you do the engagement party, bridal shower, bachelor & bachelorette parties, etc? Also, who still eats McDonalds? What's your favorite thing on the menu? LOL…
Thank you to everyone who has asked and questioned ( yes they really asked and questioned. Lol yaw are so annoying). We said we would bring it back and here we are. With a full recap of the haps and plans moving forward. We missed you!
Talk about a year already. 2020 is trying to out due 2019 and we don't like it! Be gone Covid-19! Be gone! In this episode we reflect on what we have learned about one another within our 2 year camaraderie package. LOL #itsbaecast
We are back! In this episode Nate & Chanda recap their Valentines day. Does your partner eat off your plate? Spending time effectively can keep your relationship fresh. It's been a while so we hope you enjoy this episode. Baecast is a relationship podcast that is based on a romantic relationship between Chanda and Nate. Each episode is meant to be a conversation between Nate and Chanda which they record and put out to the world. This podcast is not meant to give professional advice.…
Chanda & Nate sit down to catch up with you all. Nate has moved to Columbus and is getting settled in which comes with a unique set of challenges. Being very busy, they finally sat down to give you the scoop. #baecast
Talking Points: Double Wording… Valerie Shout out to the Valerie Faculty Big Big shout out to Mrs. Brown, Mr. Cosby, Mr Johnson, Mrs. Pope (with Nate’s nasty self) Shooting with Wayne Fowler in CIncy Dope shots Dope scenery - Shoutout to Cincy’s city planners "Nappily Ever After" Having movie time with your significant other Nate being in tune with his sensitive side. Being able to feel the emotion from the cast in the movie. Read with your signif. other.. If they read lol Not being jealous within your relationship. Honoring your partner in a way where you respect their craft and their practice. Work together to tackle common goals. Pour into your lover so that those insecurities don’t arise. “You are my teammate. I want to win with you”! S/O Jay Rock. “ If you are going to be in my life, motivate me…” Advancement in the workplace… Commanding your respect and positioning yourself to gain… Listen Here.…
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