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On this episode of Advances in Care , host Erin Welsh and Dr. Craig Smith, Chair of the Department of Surgery and Surgeon-in-Chief at NewYork-Presbyterian and Columbia discuss the highlights of Dr. Smith’s 40+ year career as a cardiac surgeon and how the culture of Columbia has been a catalyst for innovation in cardiac care. Dr. Smith describes the excitement of helping to pioneer the institution’s heart transplant program in the 1980s, when it was just one of only three hospitals in the country practicing heart transplantation. Dr. Smith also explains how a unique collaboration with Columbia’s cardiology team led to the first of several groundbreaking trials, called PARTNER (Placement of AoRTic TraNscatheteR Valve), which paved the way for a monumental treatment for aortic stenosis — the most common heart valve disease that is lethal if left untreated. During the trial, Dr. Smith worked closely with Dr. Martin B. Leon, Professor of Medicine at Columbia University Irving Medical Center and Chief Innovation Officer and the Director of the Cardiovascular Data Science Center for the Division of Cardiology. Their findings elevated TAVR, or transcatheter aortic valve replacement, to eventually become the gold-standard for aortic stenosis patients at all levels of illness severity and surgical risk. Today, an experienced team of specialists at Columbia treat TAVR patients with a combination of advancements including advanced replacement valve materials, three-dimensional and ECG imaging, and a personalized approach to cardiac care. Finally, Dr. Smith shares his thoughts on new frontiers of cardiac surgery, like the challenge of repairing the mitral and tricuspid valves, and the promising application of robotic surgery for complex, high-risk operations. He reflects on life after he retires from operating, and shares his observations of how NewYork-Presbyterian and Columbia have evolved in the decades since he began his residency. For more information visit nyp.org/Advances…
Chris Malta's EBiz Insider Podcast
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Manage series 2284598
Inhoud geleverd door Chris Malta. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Chris Malta of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
…
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97 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 2284598
Inhoud geleverd door Chris Malta. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Chris Malta of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
…
continue reading
97 afleveringen
Minden epizód
×What if I told you there’s an entire category of keywords that nobody’s paying attention to, and they could bring you tons of traffic for free? Enter zero-dollar keywords. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
ECommerce platforms love to sell you on so-called “convenience.” They package everything up real nice, slap a big “all-in-one” label on it, and tell you it’s exactly what you need. But when something is labeled as convenient, there’s usually a catch. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
We all know what it's like to walk into a store and immediately feel like turning around and leaving. Too many options, too much noise, and your brain just shuts down. That same thing happens online, only way faster. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
If you’ve got a website and you’re trying to get more traffic, this is one of those things you need to understand unless you enjoy screaming into the void while Google completely ignores you. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
You walk around a department store, you’re gonna see an entire aisle dedicated to toasters at some point in your journey. Like, how many different ways do we need to heat bread? That’s exactly what happens online too. People selling the same old boring stuff, thinking they’re gonna make it big. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Alright, picture this. You’re scrolling online, looking for something, maybe a new coffee maker, maybe a pair of shoes, maybe just wasting time while pretending to be productive. And boom, you see a product. But do you stop and read every word of the description? No. You skim, you scan, you make split-second decisions based on a few key words and some flashy images. That’s how online shoppers operate, and if your sales copy isn’t keeping up, it’s getting left in the dust. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
We’ve all seen a product online and wondered, “Who on earth is buying that?” Some of these things make no sense. But then, somehow, they sell. Meanwhile, someone else is out here trying to push a totally reasonable, useful product, and it’s just sitting there collecting digital dust. Why? Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Let me guess, you’ve seen Shopify Collective and thought, "Hey, that sounds like an easy way to make money." Shopify sure makes it sound that way. Just add products from other Shopify stores to your site, let them handle fulfillment, and boom, you’re raking in sales. Except, yeah, that’s not the whole story. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Where does the most money actually come from when you’re selling stuff online? People always assume they just need to find something people need, slap it on a website, and boom, sales roll in. But it doesn’t work that way. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
You ever scroll through a website, see a product photo, and suddenly feel like you need it? Even when you don’t actually need it, something about the image makes you want to pull out your wallet anyway. That’s not an accident. That’s the power of a great product image. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
We’ve all been on websites and seen a product image that looks like someone just slapped it onto the page with a glue stick. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Some websites just seem to pop up first on Google like they’ve got VIP passes, while others are buried so deep you’d need a search party to find them. That’s all thanks to Google PageRank. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
People don’t buy things just because they exist. Nobody wakes up thinking, “Wow, I hope I see a random ad for a new mop today.” No, people buy stuff because they have problems. Big ones, small ones, mildly irritating ones. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Ever watch people set themselves up for failure right out of the gate? I see it all the time. It’s like watching someone put together Ikea furniture without reading the instructions. You just know disaster’s coming. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Let’s have a conversation about wholesale, because honestly, most people screw this up before they even get started. They think they can just email a supplier, grab some cheap products, and boom, instant profits. That dog won't hunt here. This rodeo's a different breed. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Print on Demand, or POD, has so many people thinking it’s gonna make them rich when it’s really just setting them up for frustration. If you’ve ever thought, “Hey, I’ll slap some designs on T-shirts and coffee mugs, throw them on a website, and boom, passive income,” I hate to break it to you, but that’s not how this works. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Most business owners totally overlook how much emotion is packed into the words people type into search bars. You might think keywords are just boring technical stuff, but they’re actually like little windows into what people are feeling. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Let’s talk about the absolute disaster that is bad eCommerce design. We both know you’ve seen websites that make you just sit there, staring at the screen, not sure where to click. Yeah, that’s what I call the dreaded staring contest, and it’ll wreck your sales. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Here’s something most businesses screw up; storytelling in copywriting. I know what you’re thinking. “Storytelling? I’m just trying to sell a product, not write a novel.” But here’s the thing. People don’t buy products. They buy the version of themselves they imagine when they use those products. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Some people swear by social media ads. Others say they’re a total waste of money. Meanwhile, business owners are left throwing cash at Facebook and Instagram, hoping for magic. Spoiler alert; there’s no magic. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Ok, listen up, because people are making the process of getting wholesale accounts way harder than it needs to be. Wholesalers aren’t sitting around, hoping you’ll ask nicely for an account. They don’t care about your dream of building a business. They care about selling their products to people who won’t waste their time. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
There’s something that keeps popping up in eCommerce and honestly, it needs to stop; strike-through pricing. You know what I’m talking about. That little trick where a product’s original price is shown with a line through it, and a lower price is slapped next to it to make people think they’re getting a deal. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Shopify’s got the whole process backward. They make it seem like building an online store is quick, easy, and practically foolproof. Just sign up, pick a template, throw some products in, and boom, you’re a business owner. Sounds great, right? Except it’s completely wrong, and it’s exactly why most people fail. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Let’s get something straight. Every time Google so much as burps, SEO consultants act like the world’s ending. They throw around scary words like "algorithm update" and "ranking volatility" to convince businesses they need expensive fixes. But here’s the reality; Google’s not out to get you. It’s just trying to make search results better. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
People treat SEO like some kind of secret sauce, like it’s the only thing keeping their business afloat. But here’s the truth. SEO is a crutch. It only exists because search engines still haven’t figured out how to fully understand human communication. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
The internet’s basically a giant city, full of neighborhoods. Some are busy and packed with people, while others are ghost towns nobody visits. Links are the roads between them, and if your website has no connections, it’s sitting in the middle of nowhere with a “for sale” sign nobody sees. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Way too many online sellers get this wrong; they think that more is always better. They pack their websites with endless products, flashy banners, pop-ups screaming for attention, and menus so cluttered they look like a conspiracy theorist’s bulletin board. And then they wonder why people leave without buying anything. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
People jump headfirst into selling online with zero long-term thinking. They find a product, get excited, and convince themselves it’s the perfect way to make money. If that product happens to be seasonal, they feel like they’ve hit the jackpot. Sales start rolling in, and for a couple of months, everything looks great. Then suddenly, it stops. Demand vanishes, inventory sits, and they’re left wondering what went wrong. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
So, keywords. You know, those magical little words that determine whether someone finds your business online or ends up watching cat videos instead. Everyone treats them like some kind of ancient wizardry, but most people get them completely wrong. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Every few months, there’s some big, dramatic announcement about how SEO is dead, Google’s crumbling, and some new technology’s about to rewrite the internet as we know it. Yeah, here we go again. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Good sales copy is that magical balancing act between features and benefits. Let’s be honest, most people writing product descriptions are either giving a boring laundry list of technical specs or gushing about how life-changing their product is without actually explaining what it does. And both of those approaches? Completely useless. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Apparently, there’s a whole lot of confusion around product videos. Some so-called eCommerce “experts” out there would have you believe that no matter what you sell, you absolutely need a product video. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
You know those little lines from movies, TV shows, or ads that get burned into your brain? Stuff like “I’ll be back” or “How you doin’?” They’re more than just words. They’re tiny time machines that take you right back to the first time you heard them. And guess what? That same power that makes people quote movies for decades is exactly what can make your ecommerce brand unforgettable. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Have you noticed how some people only shop in the same big stores over and over, like their Amazon account is the only thing keeping them alive? And then there are people who actually look for new stuff, dig around for unique finds, and don’t just hit the “Buy Now” button like a robot? Those two groups? They’re completely different types of online shoppers, and if you’re running your own business, only one of them actually matters to you. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Product images; honestly, most ecommerce stores are messing this up. People think snapping a few high-res shots or downloading some stock pics and slapping them on a website is enough, but no. Your product photos aren't just there to look pretty. They're the closest thing your customers have to holding the product in their hands, so if your images don't do the job, you're losing sales. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Marketers love to use this but customers don’t always realize they’re falling for it; nostalgia. It’s like a cheat code for getting people emotionally invested in a product. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Something that’s probably the least exciting thing in ecommerce but weirdly important, is naming your images. Yeah, I know, nobody’s waking up in the morning thinking, “Oh wow, I can’t wait to organize my product images today.” But hear me out. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
I wanna get into this whole “multiple streams of income” thing because, honestly, it’s one of the biggest traps out there. You hear people pushing courses, systems, and get-rich-quick nonsense, all preaching the same thing. Build a bunch of businesses and watch the money roll in. Sounds amazing, right? Well, here’s the hard truth. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Let’s talk about light and shadow. I know, not the most thrilling topic at first glance, but hear me out. These two little things can make or break your marketing visuals. People don’t even realize it, but lighting sets the mood before they’ve read a single word or processed what they’re looking at. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
A lot of small business owners stress about the idea that they’ve got to compete with big brands. It’s easy to feel like you’re always playing catch-up, like you’re some tiny fish in a sea full of corporate sharks. But here’s the thing. You don’t actually have to beat the big guys to succeed. You can use them. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
When people shop online, they can’t touch, feel, or try on a product. The only thing they have to go by is your images. If those images look bad, they’re not buying. Simple as that. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
UX, short for “user experience,” is exactly what it sounds like. It’s how people feel when they use your website. Is it fast? Easy to navigate? Pleasant to look at? Or does it feel like a frustrating puzzle that makes people want to throw their phone across the room? If your UX is bad, visitors are gonna leave faster than you can say "back button," and Google is gonna notice. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Pricing is where a lot of people screw up their entire business without even realizing it. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Let’s be honest, inventory management isn’t exactly the most thrilling topic. Nobody wakes up excited to count stock or check supplier updates, but if you ignore it, you’re basically setting your business up to crash and burn. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Remember when Google was basically just a parrot? You’d type "best running shoes", and it’d spit back every page that had those exact words, whether it was useful or not. And for a while, we just accepted that. Not anymore. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Why do companies throw insane amounts of money at Google ads? Like, why would anyone pay twenty bucks just to get someone to click on an ad for a pair of sneakers? Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Looking for a wholesale supplier you can use to sell online? Ever come across one of those “free wholesale directories” online and think, wow, what an amazing deal? Yeah, well, that amazing deal is probably the fastest way to waste your time, wreck your credibility, and maybe even get scammed. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Have you ever tried to find a real wholesaler for your online business and felt like you just stumbled into a black market scam? Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
You don’t need a fancy marketing campaign if your customer service is on point because happy customers do the marketing for you. Word of mouth is still the most powerful sales tool on the planet, and great service is what fuels it. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Every time Google does anything, SEO "experts" start running around screaming about the end of the world. This time, the latest doomsday prophecy is all about Google’s generative AI search results. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Google is the almighty gatekeeper of the internet. You wanna be seen? You wanna get clicks? You wanna show up when someone types in “best coffee maker for lazy people”? Well, then you’re at Google’s mercy. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Once again, a bunch of people are running around like their websites are on fire. Every time Google rolls out a big update, there’s a wave of panic, a bunch of “SEO experts” screaming about the sky falling, and a lot of business owners wondering why their traffic suddenly disappeared. Meanwhile, my students and I? We didn’t lose traffic. We actually gained it. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
So, you’ve found a wholesaler. You love their products. You send that first message, all excited, ready to start selling, and then boom, rejected. A big, fat no. Feels like someone just slammed the door in your face, right? That doesn't mean it's over. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
This is a problem that every online seller has faced at least once; lousy supplier photos. You spend all this time picking the perfect product, making sure it’s something people actually want, setting up your store, and then what do you get? Some grainy, low-resolution, looks-like-it-was-taken-on-a-potato product image that wouldn’t even pass for a Craigslist listing. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
You know that feeling when you walk into a store and immediately feel like turning around? Maybe the lighting is weird, maybe it smells like a mix of cardboard and sadness, or maybe it’s just off in a way you can’t quite explain. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Every so often, some marketing guru pops up waving around some overpriced tool like it's the holy grail of online success. They act like they’ve uncovered some big, juicy secret, when really, they’re just selling you something you could’ve found for free with a little patience and common sense. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
Every time Google rolls out a new update, the so-called “SEO experts” start running around like their hair’s on fire and their backsides are catchin’. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Picture this. You walk into a store, and instead of neatly arranged aisles, there’s just a massive pile of random stuff. Shoes, canned beans, yoga mats, power drills; just one giant, chaotic heap. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Let’s talk about words. Not just any words, but the kind that actually make people stop, pay attention, and, more importantly, buy. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .
Alright, let’s get into something that most people don’t even think about when they’re setting up an online store; color. Yeah, color. Not just making things “look nice” or picking your favorite shade of blue because you think it’s pretty. I’m talking about how color literally shapes the way people feel when they land on your site. Be sure to Subscribe to the Show ! Find much more TRUTH about ECommerce on my site .…
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