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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
BuckeyeXtra Basketball Podcast
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Manage series 2154608
Inhoud geleverd door Gannett Media / Consumer Products. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Gannett Media / Consumer Products of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
A weekly podcast on Ohio State men's basketball featuring beat writers from The Columbus Dispatch.
100 afleveringen
Markeer allemaal (on)gespeeld ...
Manage series 2154608
Inhoud geleverd door Gannett Media / Consumer Products. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Gannett Media / Consumer Products of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
A weekly podcast on Ohio State men's basketball featuring beat writers from The Columbus Dispatch.
100 afleveringen
Todos los episodios
×Ohio State basketball reporter Adam Jardy talks the latest from the Buckeyes on the court.
Ohio State men’s basketball beat reporter Adam Jardy recaps the Buckeyes' 70-49 Thursday night blowout loss to Northwestern on the latest episode of the BuckeyeXtra Basketball podcast. We break down key takeaways from the game and discuss reactions from Dispatch text subscribers and the fan base. Read our takeaways from Thursday's game…
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s tough 86-83 loss to the Michigan Wolverines on the latest episode of the BuckeyeXtra Basketball podcast. During this edition, we provide our takeaways from this matchup and address reactions from the Dispatch text subscribers and fan base.…
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s 93-69 victory over the Washington Huskies on the latest episode of the BuckeyeXtra basketball podcast. During this edition, we provide our takeaways from this matchup and hear game thoughts from the Dispatch text subscribers.
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s 79-71 loss against the Nebraska Cornhuskers on the latest episode of the BuckeyeXtra basketball podcast. During this edition, we provide our takeaways from this matchup and get reactions from the Dispatch text subscribers.
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s 73-70 victory over the Maryland Terrapins on the latest episode of the BuckeyeXtra basketball podcast. During this episode, we provide our takeaways from this matchup and hear reactions from the Dispatch text subscribers.
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s 87-79 loss against the Illinois Fighting Illini on the latest episode of the BuckeyeXtra basketball podcast. During this edition, we provide our takeaways from this matchup and reflect on what the Dispatch text subscribers had to say after the game.…
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s 83-64 victory over the Penn State Nittany Lions on the latest episode of the BuckeyeXtra basketball podcast. During this edition we provide our takeaways from the game and evaluate where things currently stand with the Buckeyes.…
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s 82-65 victory over the Iowa Hawkeyes on the latest episode of the BuckeyeXtra basketball podcast. During this episode we provide our takeaways from this matchup and evaluate where the Buckeyes sit in the standings at this point in the season.…
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s 73-70 victory over the Purdue Boilermakers on the latest episode of the BuckeyeXtra basketball podcast. During this edition, we provide our takeaways from this matchup and answer questions from the Dispatch text subscribers.
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s 77-76 loss to the Indiana Hoosiers on the latest episode of the BuckeyeXtra basketball podcast. During this edition, we provide our takeaways from this game and reflect on questions from the Dispatch text subscribers.
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s 70-68 to the Wisconsin Badgers on the latest episode of BuckeyeXtra basketball podcast. During this edition, we provide our takeaways from this matchup and look ahead to what’s next for the Buckeyes.
Ohio State men’s basketball beat reporter Adam Jardy recaps the recent 73-71 loss to the Oregon Ducks on the latest episode of the BuckeyeXtra Basketball podcast. During this edition we provide our takeaways from game and talk about where the Buckeyes go from here.
Ohio State men’s basketball beat reporter Adam Jardy recaps last night’s 89-88 victory of the Minnesota Golden Gophers on the latest episode of the BuckeyeXtra Basketball podcast. During this edition we provide our takeaways and analysis from this game and discuss what this win means for the Buckeyes moving forward.…
Ohio State men’s basketball beat reporter Adam Jardy recaps the latest 69-62 loss to the Michigan State Spartans on the latest episode of the BuckeyeXtra basketball podcast. During this edition we provide our takeaways from the matchup and answer questions from the text subscribers regarding this loss.…
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