Our mission with the 2% Factor podcast is simple yet profound: we’re here to share people’s stories, and to celebrate those moments when the tiniest details make all the difference. We believe that by listening to these stories, our audience can gain unique perspectives and valuable lessons that can contribute to their success.

On each episode, we take a deep dive into our guest’s personal journey, highlighting their own 2% factor moments. We discuss how these seemingly small occurrences or enormous risks played a significant role in shaping their path. We explore what they learned from these moments and what takeaways they have to offer.