Wealthy Wellness Biz: Online Business, Branding & Marketing For Wellness Entrepreneurs podcast

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Inhoud geleverd door Nicole Harlow: Brand Strategist for Health-Based Businesses. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Nicole Harlow: Brand Strategist for Health-Based Businesses of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

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Lipstick on the Rim

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Consider Molly Sims and her best friend Emese Gormley your new girlfriends on speed dial for all your pressing beauty and wellness needs. Is Botox a good idea? Should you try that new diet you saw on the Today Show? Molly and Emese have your back. With guests ranging from top health and beauty experts to their industry friends, you’ll get the scoop on the latest trends, which products and procedures to try, and which to run from-- and they just might be doing it all with a drink in hand. Prepare to be obsessed.

Wealthy Wellness Biz: Online Business, Branding & Marketing for Wellness Entrepreneurs explicit

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Building a wellness business that heals shouldn’t hurt. Do you wish that you could find a resource for building a wellness biz that finally makes things “click”? Join award-winning brand strategist and wellness entrepreneur, Nicole Harlow each week as she breaks down the intricacies of building a wellness biz into bite-sized chunks. These short episodes are designed to help you build your biz on-the-go with actionable items in every show. If you’re a health-based entrepreneur, wellness brand, functional medicine practitioner, health coach or naturopathic doc trying to start or scale an online business, you’ll love learning about how to build an online business, online marketing and lead generation.

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#Business #Marketing #Onlinebusiness #Nicole Harlow #Lifehacker + Author #Nicole Harlow: Entrepreneur #Entrepreneur #Businessbuilding #Yoga Teachers #Brand

Wealthy Wellness Biz: Online Business, Branding & Marketing for Wellness Entrepreneurs explicit

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updated ongeveer een jaar geleden

Thuis series•Feed

83 afleveringen

#Business #Marketing #Onlinebusiness #Nicole Harlow #Lifehacker + Author #Nicole Harlow: Entrepreneur #Entrepreneur #Businessbuilding #Yoga Teachers #Brand

Toate episoadele

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What's the ONE Thing You Wish Your Ideal Client Knew About Your Brand? 25:55

18 weeks geleden25:55

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25:55

Episode Summary: In this episode, Nicole Harlow explores the power of identifying the ONE thing you want your ideal client to know about your brand. Discover why this exercise is crucial for clarifying your message, connecting with your audience, and standing out in a crowded market. Key Takeaways: Blue Ocean Marketing: There's enough space for everyone in the market. Focus on finding your unique place and attracting your ideal clients. The Power of the "One Thing": Identifying your "one thing" helps you clarify your brand message and differentiate yourself from the competition. Examples of the "One Thing": Your "one thing" can be related to your service, your personality, your past, your unique approach, or your passion. Sharing Your "One Thing": Use social media, your website, and other marketing materials to communicate your "one thing" to your audience. Targeted Messaging: Understanding your "one thing" helps you create more targeted and effective messaging. Authenticity and Relatability: Connect with your audience by showing up authentically and sharing your passion for your work. Actionable Steps: Identify your "one thing": Reflect on what makes your brand unique and what you want your ideal client to know about you. Share your "one thing": Incorporate your "one thing" into your marketing materials, social media content, and website copy. Show up authentically: Connect with your audience by sharing your personality and passion for your work. Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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How to Skyrocket to 10K Instagram Followers 10:58

31 weeks geleden10:58

10:58

Skyrocket Your Instagram Followers: 10 Effective Strategies for Health Entrepreneurs In this episode of Wealthy Wellness Biz, host Nicole Harlow discusses how health and wellness entrepreneurs can grow their Instagram followers to the coveted 10K mark. Nicole outlines 10 effective strategies, including defining your niche, maintaining consistency, engaging with followers, leveraging Instagram Stories and Reels, using high-quality visuals, collaborating with influencers, hosting giveaways, and sharing educational, inspirational, and entertaining content. She also emphasizes the importance of measuring success through Instagram insights and understanding what resonates with your audience. For those needing extra help, Nicole offers her services to manage their social media growth. 00:00 Welcome to Wealthy Wellness Biz 00:38 Defining Your Niche 01:04 Consistency is Key 01:44 Engagement Strategies 02:34 Power of Stories and Reels 04:39 Visual Appeal on Instagram 05:53 Collaborations and Partnerships 07:39 Hosting Giveaways and Contests 07:58 Creating Valuable Content 09:24 Measuring Your Success 10:22 Conclusion and Contact Information Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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Wellness Practitioners, It's Time for a Reality Check! 9:01

33 weeks geleden9:01

9:01

In this episode of Wealthy Wellness Biz, Nicole Harlow takes a critical look at how wellness professionals manage their time, particularly around social media. This episode serves as both a PSA and a reality check, focusing on the financial and strategic implications of the time spent on platforms like Instagram. Nicole breaks down the numbers and provides insights into how much time wellness professionals typically spend on social media and what that means for their business. Contact: Connect with Nicole and the Brand Better team to discuss how they can support your social media and marketing efforts, allowing you to reclaim valuable hours and enhance your wellness business. Final Thoughts: Remember, it's not just about working harder but working smarter. Make every minute count for your wellness business by optimizing your time and focusing on what truly matters. Next Steps: Reach out to Nicole Harlow and the Brand Better team for a consultation on how to optimize your social media strategy and improve your time management. Tune in Next Time: Join us in the next episode for more insights and actionable tips to grow your wellness business. Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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5 Things I Didn’t Do to Build a Multi Six-Figure Business 17:05

34 weeks geleden17:05

17:05

In this episode of "Wealthy Wellness Biz," Nicole Harlow turns conventional wisdom on its head by sharing the five things she didn’t do to build her multi six-figure branding and marketing agency. Tune in to discover how breaking the "rules" and embracing your authentic self can lead to greater success in your business. Action Steps: Identify What Works for You: Reflect on your own personality and business needs to determine which conventional advice to embrace or discard. Create Your Own Path: Don’t be afraid to break the "rules" and create a business strategy that aligns with your unique style. Flexibility is Key: Embrace flexibility in your planning and scheduling to allow for greater creativity and productivity. Listener Challenge: What's one thing you don’t do in your business that has actually contributed to your success? Share your insights with us in the comments or on social media! Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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Not Feeling Like Posting Might Be Why Clients Aren't Buying 7:40

35 weeks geleden7:40

7:40

Ever have those days (or weeks...or months...) where you just can't even with social media? 🙋‍♀️ Today's episode is a wake-up call on why that lack of posting mojo could be costing you clients. Here's the deal: Consistency Builds Trust: Think of it like dating - showing up regularly tells your audience you're committed and ready to serve them. Stay Top of Mind: In the fast-paced social media world, out of sight = out of mind. Your Effort Reflects Your Business: Clients see your social media as a mirror of your work ethic. Are you putting in the effort they want to see? But here's the good news: You don't have to do it alone! If you're burned out on social media, it's time to bring in the experts (that's us! 😉). We'll handle your content strategy, keep your feed fresh and engaging, and most importantly, free YOU up to focus on what you love most. Remember: Your brand voice deserves to be heard consistently. Let's make your social media work for you, not against you. ✨ Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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Why Every Doctor and Functional Medicine Practitioner Needs to Host a Podcast 8:17

36 weeks geleden8:17

8:17

In this episode, Nicole Harlow explores the power of podcasting for wellness professionals. Discover why podcasting is essential for standing out in a crowded market, building trust with your audience, and establishing yourself as a leading voice in the wellness industry. Key Takeaways: Establish Authority: Share your knowledge and insights to position yourself as a thought leader. Create Intimate Conversations: Foster trust and loyalty with your audience through engaging conversations. Expand Your Reach: Connect with a global audience and attract potential clients from around the world. Diversify Your Content: Repurpose podcast content for social media, newsletters, and blogs to maximize your marketing efforts. Personal Growth: Hone your speaking skills, expand your network, and encourage continuous learning. Actionable Steps: Identify your niche: Focus on a specific area of wellness where you have expertise and passion. Plan your content: Map out your episodes to provide valuable insights, tips, and stories. Invest in quality: Ensure clear and professional audio to enhance your message and brand. Promote your podcast: Utilize social media, newsletters, and your blog to reach a wider audience. Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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#1 Mistake Wellness Professionals Make on Social Media 6:47

37 weeks geleden6:47

6:47

In this episode of the Wealthy Wellness Biz, host Nicole Harlow discusses the number one mistake wellness professionals make on social media: not aligning content with their core mission. Nicole explains the pitfalls of posting generic tips and trends, and emphasizes the importance of showcasing unique expertise and understanding audience needs. She provides actionable advice including defining your niche, creating value-driven content, sharing personal journeys, and engaging meaningfully with your audience. Nicole also offers support for those looking to transform their social media strategies to better reflect their wellness brand and mission. 00:00 Introduction to Today's Topic 01:03 The Common Mistake in Wellness Social Media 02:28 Actionable Advice for Realigning Your Social Media 04:03 Showcasing Your Journey and Engaging Meaningfully 05:25 Conclusion and Next Steps Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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Embracing Authenticity: The Future of Social Media Marketing in 2024 24:54

1 year geleden24:54

24:54

Ever wondered how to boost your social media strategy for 2024? What if we told you that it's not about chasing vanity metrics but about authenticity and engagement? We're peeling back the curtain on the forecasted social media trends for 2024, placing the emphasis squarely on authenticity and community building. Let's take a voyage together through the rapidly evolving digital landscape, where influencers give way to personal brands, and vanity metrics lose their shine to the warmth of genuine engagement. In the audio journey, we go a step further to elucidate how podcasts could be your golden ticket to revenue growth, especially in the health sector. Not just that, we also throw light on the necessary steps you should undertake to polish your social media profiles for the upcoming year. Whether it's the need for a succinct bio or the power of on-brand highlights, we've got you covered. So, get ready to embolden your social media strategy and elevate your brand to astounding heights, and remember, authenticity is your new best friend! Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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Planning Your Wellness Business for 2024: Streamlining Offers, Retaining Clients, and Leveraging Podcasts for Growth 29:41

1 year geleden29:41

29:41

Do you ever wonder how your unique personality can fuel your business strategies? Well, I'm Nicole Harlow, and I'm excited to share my process of planning for 2024 on this episode of Wealthy Wellness Biz podcast. An intriguing twist is that this time, I'll be broadcasting live on Instagram from my new office, a great chance for you to jump in on the conversation! We'll be taking a deep look at the evolution of my business focusing on the streamlining of offers, and the critical importance of recurring offers and maintaining long-term clients. We'll traverse the front end value of offers, my approach to social media, as well as the value ladder. By the end of this, I promise, you'll be equipped to make more strategic and intentional decisions for your business. But that's not all, we'll also explore how podcasts can be a game-changer for your business growth. Particularly, if you operate in the health industry, you'll be fascinated by how podcasts can significantly contribute to your revenue. I'll be sharing benefits of our free masterclasses, "Wellness Clients on Demand: Podcasting for Your Health-Based Business" and "Confidence to Be Seen as the Face of Your Wellness Business." Stay tuned to get all these insights and make sure you follow @brandbetterco on Instagram for updates on future topics and live sessions. Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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Utilizing Facebook to Boost Your Wellness Business: Strategies, Pros, Cons and Future Avenues 9:41

1 year geleden9:41

9:41

Ever thought about engaging Facebook as a powerful tool to grow your wellness business? Curiosity piqued? This episode uncovers the dynamic landscape of Facebook for businesses, particularly for wellness entrepreneurs and clinicians, providing a fresh perspective on how this social media titan has evolved and its place in a comprehensive social media strategy. We'll also delve into the bitter reality of dwindling organic reach, yet highlight the compelling reasons why Facebook is an absolute necessity for your business, akin to having a business card or a website. Jump in as we disclose the untapped potentials of Facebook, diving into the world of paid advertising and strategic use of Facebook groups. Discover how cross-posting can enhance your visibility, explore the pros and cons of private groups and contemplate other innovative ideas for community building. As we question the value of Facebook in your digital presence, we'll also ponder if it's possible to realize significant community engagement or ROI without paid ads or a dedicated group. Wrapping up the episode, we touch upon the fascinating sphere of community management and future topics to delve into. And, guess what's coming next week? We're embarking on a journey into the visually enticing world of Instagram. You wouldn't want to miss that, would you? Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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Mastering Instagram for Optimal Business Growth 17:27

1 year geleden17:27

17:27

Ready to unlock the Instagram puzzle and transform your business? This week on Wealthy Wellness Biz, we're pulling back the curtain on the hidden potential of Instagram for your brand. From the power of Instagram stories and Instagram Live to the intricacies of its algorithm, we're taking you on a deep-dive into this popular platform. Beyond being a mere photo-sharing app, Instagram is a force to be reckoned with in brand building, content curation, and relationship building. Here's a question: What if your Instagram account could be as unique and engaging as a beautiful little snowflake? We've got the answers on how to achieve this, leveraging the different content creation options to captivate your audience. Let's talk about the importance of a strong brand voice and how Instagram can help amplify it. But it's not all smooth sailing; we also discuss the challenges of the platform, from grappling with the algorithm to facing stiff competition. Tune in to uncover the invaluable insights that could redefine your Instagram strategy and propel your business to new heights. Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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Unleashing the Power of TikTok: A New Frontier for Business Growth and Brand Identity 14:08

1 year geleden14:08

14:08

Think TikTok is just for kids? Convinced that it's not a platform for serious content? Well, it's time to shed those misconceptions! In this vibrant discussion, we dive into the whirlwind world of TikTok, exploring its potential as a powerful tool for business growth. We debunk the myths around this platform, tackle the challenges it presents, and highlight how its algorithm can tailor content to your audience. Plus, we discuss why podcast producers and social media clients should consider adding TikTok to their strategy for a vibrant and exciting change of pace. But the conversation doesn't stop at TikTok! We also venture into a comparison of TikTok and Instagram for brands. While Instagram is known for its polished and professional aesthetic, TikTok thrives on raw and creative content. We delve into how to leverage TikTok's unique features, viral trends, and the art of creating snackable content that captures your audience's attention. So, if you're ready to embrace the fun, creativity, and engagement potential of TikTok, then buckle up and let's dive into the exciting world of this social media juggernaut. Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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Leveraging YouTube: Power Strategies to Boost Your Podcast and Business Visibility 9:00

1 year geleden9:00

9:00

Are you ready to unlock the power of YouTube? It's time to strategize and optimize. YouTube isn't just about cat videos and workout tutorials. As the second largest search engine in the world, it's an invaluable tool for search engine optimization (SEO). Tune in to today's episode to learn how to make the most of this platform to enhance your podcast and business visibility. From keywording your episode titles to repurposing your content, we'll walk you through how to boost your online presence. It's not just about repurposing content, YouTube also offers a unique space for creating original, educational, long-form content. Particularly for educators, health coaches, and niche specialists, this provides a significant opportunity for growth. We'll guide you through the potential of YouTube Shorts and how to strategically use these for increased visibility. Also, we'll share insights on how to create a content calendar and set up your videos for success. Whether you're already on YouTube or considering it, this episode will equip you with the knowledge and strategies you need to leverage YouTube in your social media stack. Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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Unlocking the Power of Social Media for your Brand 25:27

1 year geleden25:27

25:27

Are you ready to harness the power of social media for your business? You're in the right place. In our latest series, we're giving you a hands-on approach to construct your very own social media marketing strategy. We'll show you how to be authentic, how to sidestep fleeting trends, and reveal that you don't need to conquer all platforms to be successful - just one can do the trick. We'll also guide you to assemble a tech stack that aligns with your goals and persona. Plus, we'll be covering the power of social media and reasons why you should invest your attention in it. We explore further into the realms of social media, discussing its power and how it can be wielded to foster relationships with potential and existing clients. We'll share tips on how to engage new clients and cultivate deeper relationships with the current ones. Choosing the ideal social media platform for your business can be tricky, but don't worry, we got you covered. We'll assist you in picking the platform that suits you best and guide you to create content that resonates with your ideal customer. And, if you've been wondering about Twitter for business, stay tuned! We're going to dive into the pros of using Twitter for business, and the distinctions between personal and business accounts on this platform. Get ready to unlock the potential of social media for business growth. Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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5 Strategic Mistakes ALL Wellness Entrepreneurs Make Starting a Podcast 23:33

2 years geleden23:33

23:33

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better®, brand strategist and podcast producer for wellness businesses. This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz. Today’s episode is about podcasting and if you’re interested in digging deeper into how a podcast can help bring you wellness clients on-demand -- join our latest free masterclass. FUN FACT (and I'm dating myself a lil' bit here) -- I started my first podcast around 2014, so I've had quite a few years to mess up ... learn from mistakes ... grow ... make more mistakes ... you get the idea. Plus working as a brand strategist and podcast producer for wellness brands and clinician entrepreneurs allows me a behind-the-curtains glimpse that not many podcasters get. Along the way I've established the 5 biggest mistakes that I see ALL (and yes, I do mean ALL) wellness entrepreneurs make when they start their podcast. Whether you're just getting started or already on episode 314, I hope you find value in this episode! Welcome to Brand Better® We are an award-winning branding & podcast production agency for wellness brands, health-based businesses, health clinics and clinician entrepreneurs Join our mailing list here . Follow on Instagram @brandbetterco . book a brand rx audit . guides & programs take brandpop® type quiz (free) brandpop® guide to instagram ($27) confident podcast host ($22) profitable wellness podcast ($397) brand planner® toolkit (free) masterclasses & podcast 6- figure podcasting for wellness biz confidence to be the "face" of your biz work with us ...…

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