Thanks for listening. Here's a quick recap of some of the key takeaways and themes from the last six epsiodes.

Speakers: Nik Sharma: investor, marketer and advisor to some of the fastest-growing brands in commerce Benjamin Witte: Founder and CEO of Recess Links Add here Episode notes and action points Platform, audience, creative, experience When planning and executing campaigns, there are four key areas you need to think about: Platform: Where you’re shari…

Speaker: Madison Utendahl, founder of Utendahl Creative Links: Utendahl Creative Saves and shares are the metrics to measure Over the last couple of years, the metrics we should be using to measure success have shifted from likes and followers to saves and shares. When someone saves or shares your content it means it's resonating with them. A save …

Speakers: Chris Savage, co-founder and CEO of Wistia Dan Mills, head of Wistia Studios Links: Chris Savage on Twitter One, Ten, On Hundred The Brand Affinity Marketing Playbook Downloads/worksheets: Finding Your Niche Audience Coming Up with a Great Idea for Your Show Episode notes and action points Marketing is about resonance, not reach Wistia sp…

Speaker: Joel Gascoigne, co-founder and CEO of Buffer Links: Joel on Twitter Buffer's Open blog (on culture and transparency) Episode notes and action points Consumer expectations are shifting (and brands need purpose beyond profit) Modern consumers expect more transparency and authenticity from brands. Consumers are demanding that companies take a…

Speaker: Emily Heyward, co-founder and chief brand officer of Red Antler Links: Red Antler website Red Antler on Instagram Emily's book 'Obsessed - Building a Brand People Love from Day One' Episode notes and action points Launch with focus We have choice overload. There's too much information. So in this landscape, brands that come forward with a …

Speaker: Helena Hambrecht, co-founder and co-CEO of Haus Links: Haus website Haus on Instagram Helena Hambrecht on Twitter Episode notes and action points Uncover your growth flywheels Hubspot describes a flywheel as: momentum you gain when you align your entire organization around delivering a remarkable customer experience. For Haus, its flywheel…

Thanks so much for joining us for Built to Last. Here's a quick taster of what we have lined up for you during the conference.