Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and CEO of Marketing Guys). In this episode of The Marketing Technology Podcast, we are thrilled to welcome Eisha Armstrong, Co-Founder and Executive Chairman of Vecteris and a seasoned expert in helping organizations commercialize and scale their productized serv…

Welcome to another insightful episode of our Marketing Operations (MOPS) series! Today, we're diving deep into the world of recruitment for marketing operations with a special guest, Matthijs van Rosmalen, a seasoned recruitment consultant from Finest People. Matthijs specializes in sourcing top-tier talent in digital marketing and sales, with a fo…

In this new episode of our Marketing Operations (MOPS) series, Elias and Mark dive into the world of marketing operations with a focus on TomTom’s unique journey. Our guest, Debby Kruse, guides you through the challenges and successes that have transformed TomTom into the digital innovator it is today. From implementing advanced marketing technolog…

In this episode of The Marketing Technology Podcast, we dive deep into the intersection of marketing operations and customer experience with our special guest, Gerben Busch. With decades of experience in the field, Gerben shares invaluable insights on how marketing operations serve as a crucial bridge between marketing, business, and ICT, ultimatel…

In this episode of the Marketing Technology Podcast, hosts Mark van Horik and Marten Hoekstra dive deep into the world of marketing operations with the insightful Kelly Jo Horton. Kelly Jo is an expert in the field, and she shares her extensive knowledge on how marketing operations play a strategic role in today’s data-driven organizations. Episode…

In this episode, Mark van Horik and Marten Hoekstra chat with Rajen Raghoenathsing, Marketing Operations Manager at DPG Media. Rajen shares his experiences and tips on making marketing systems work better, the importance of strategy, and how to connect marketing with IT. Learn how Rajen’s methods have improved processes and results at his company. …

Het is weer even geleden, vakanties e.d., en andere redenen. Daar komen we nog op terug, deze podcast. Een aantal prachtige films, een klassieker, een mooie serie en wat rotzooi deze keer : The Fall Guy - Pathé Thuis Civil War - Pathé Thuis The Holdovers - Pathé Thuis Bodkin - Netflix The Godfather - Netflix en wat afraders. Geniet er van!…

In this episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage with Bareld Meijering, an audience-centric B2B marketer with over a decade of experience. Bareld shares his expertise on marketing operations and the essential pillars of a successful revenue engine: datamark, data relationships, and business processes. …

In this insightful episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik sit down with marketing technology and operations expert Frans Riemersma to discuss how B2B marketers can streamline and optimize their marketing technology stacks, data management, and process automation. Frans shares his Big Five components of best…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this electrifying episode of the Marketing Technology podcast, hosts Elias Crum and Mark van Horik sat down with the dynamic Jacob Schermers, the visionary founder of Salesarchitects. This trio delved into the pivotal realm where s…

Een geheel nieuwe aflevering met in deze episode: De muziek van Graig Armstrong: het Glasgow Love theme uit Love Actually, het thema van Far from the madding crowd en Kissing you uit Romeo & Juliet. De film Dune 2 nu is de bioscoop en inmiddels op Pathe Thuis De series Dopesick (NPO plus), The Gentlemen (Netflix) en Three Body Problem (Netflix) En …

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepa…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle…

De tweede aflevering alweer met wat nieuwe bumpers, Mads Mikkelsen, meer inhoud, lange verhalen en een meesterlijke filmcomponist John Williams. In deze aflevering : De muziek van John Williams uit de films Jurassic Park, ET, Star Wars en Schindler's list. De film Bastarden' oftwel 'The Promised Land' met Mads Mikkelsen nu in de bioscoop De series …

Op veler verzoek is dit de eerste podcast van de heren over hun favoriete onderwerp, films en series. JP en Eugene bespreken hun favoriete films en series van dit moment en nemen ook wat klassiekers door. En hier en daar kun je ook een bekende filmcomponist beluisteren. In deze aflevering : De muziek van Hans Zimmer uit de films Pearl Harbor (Tenne…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlig…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this insightful episode of the Marketing Technology Podcast, Elias Crum hosts Arushi Jain, the innovative Marketing Director at Typeface. This dialogue navigates the transformative role of AI in marketing, exploring its myriad oppo…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fost…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion cent…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strat…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world…

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would wan…

In this enlightening conversation, host Elias Crum (Marketing Guys), chats with Kasper Sierslev, the CCO of Zite, an expert in managing in-house marketing teams. They delve into the intricate pros and cons of in-house marketing, providing comprehensive insight into this crucial subject matter. Drawing from his extensive experience and vast knowledg…

The Scorpio New Moon, during the time of Diwali, can create a potent and transformative energy that may influence your Base Chakra (Muladhara). Diwali, the Festival of Lights, is a time of celebration and spiritual significance in Hindu traditions, and the astrological aspects during this period can further amplify the energetic vibrations"I releas…

The square aspect between Mercury in Sagittarius and Saturn in Pisces can create a tension between expansive, creative thinking and the need for structure and discipline. This tension may encourage you to balance your creativity with a more organized approach to your creative endeavors.To enhance the balance and energy flow in your Navel Chakra dur…

The combination of Scorpio and Libra energies encourages you to balance your personal power (Solar Plexus) with your interactions and partnerships (Libra). This can lead to a harmonious approach to assertiveness and cooperation.Ask yourself: what areas of my life would benefit from self-transformation and the release of old beliefs or patterns that…

Your Heart Chakra is the center of love, compassion, and emotional balance. With these planetary energies, you may experience intellectual curiosity and unconventional thinking. This influence may require you to balance your thoughts and emotions, ensuring that your heart remains open and receptive.You may feel a stronger sense of emotional respons…

The opposition of Venus in Virgo to Neptune in Pisces, along with the exact opposition of the Sun and Jupiter, can create an intriguing energy that may have an impact on your Throat Chakra (Vishuddha). Let's explore how these planetary aspects might influence your communication, self-expression, and the Throat Chakra.How can I embrace both the prac…

The alignment of the Sun in Scorpio, Venus in Virgo trining Uranus can have a significant impact on your Third Eye Chakra and your ability to gain intuitive insights. This configuration encourages reflection, communication, and an expansion of your consciousness.Venus in Virgo brings a practical and analytical approach to relationships and values. …

Loving Kindness Meditation by Edwin van der HoevenDoor Edwin van der Hoeven

Lunar eclipses are associated with releasing and letting go. This can be a time for shedding old beliefs and patterns that no longer serve your spiritual growth. It's a period of introspection and introspective insights.Ask yourself: what aspects of my spiritual journey need to be released during this lunar eclipse to make space for new growth and …

The Third Eye Chakra is associated with perception, intuition, and inner wisdom. When the Sun trines Saturn in Scorpio, it can lead to increased mental clarity and insight. You may find it easier to access your intuition and make well-informed decisions.Door Edwin van der Hoeven

During the Sun trine Saturn aspect and the Sun's entry into Scorpio, you can ask yourself introspective questions to gain insight into your goals, responsibilities, and personal growth. These questions can help you make the most of this astrological alignment. Here is one of the six questions to consider:What are my long-term goals, and how can I a…

A lunar eclipse often symbolizes the culmination of a cycle and a time for release and renewal. With the Moon in Taurus and its connection to the material world, there's a call to ground spiritual insights into tangible experiences. This can activate and balance your Crown Chakra, enhancing your connection to higher consciousness."I trust in the pr…

This heart chakra meditation uses the influence of the Sun and Mercury in a square aspect to Pluto, it creates a dynamic and complex astrological aspect that can have a significant impact on an individual's personality and life experiences.Repeat the following affirmations, aligning them with the themes of transformation and balance:"I embrace my e…

"I embrace the challenges of my past, for they have made me stronger."The meditation for today and tomorrow focus on healing parts of our past and our place in that proces. From the perspective of Self via the Solar Plexus chakra, can you let go of any grunges and realise they have you made you stronger and more determined to go after your dreams. …

This guided meditation is a journey healing aspects of your life related to the Sacral - the second - Chakra under the influence of Libra and the challenging opposition of Mercury and Chiron. As we are moving away from the energies of the new moon and solar eclipse; themes of healing could be in the area of family- and work balance, or creative exp…

Listen to this special meditation using the Libra energy of courage and will-power to ground yourself in the essence of self. A meditation by Integrated OnenessDoor Edwin van der Hoeven

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired. Caspar shared how Zappar's innovative technology helps make QR code…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on website…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his exp…

In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy. Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). According to Melone and Marin, …

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market. Topics we cover: How to grow as an SME in the US and where to start The bigges…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Rasmus Houlind. He's an author, keynote speaker, and Chief Experience Officer at Agillic. He wrote the book 'Hello $FirstName', from which you can download an abstract here. Topics we cover: Diff…

"In-Store Digital Signage: The Key to Captivating Customers" Digital signage is one of the most effective ways to catch customers' attention in a physical store. Whether it's displaying eye-catching visuals or providing interactive product information, digital signage can enhance the overall shopping experience and increase sales. We speak with Pau…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Bidnamic's CEO, Liam Patterson. He's an expert on Google Shopping and we discuss the following topics: What are the best practices for optimizing product data feeds to improve Google Shopping per…

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. In today's episode, we have the privilege of having Ryan Sonnenberg, Director of Marketing at SavvyMoney, with us. In this podcast …

~ it's like watching a short movie, through sound ~Attitúde tells the story of two people disagreeing with each other. The violin tells her story, then the cello counters for eventually the bandoneon trying to bring back the harmony. In the end though, everyone deserves his or her own voice, even it creates chaos.…

Are you struggling with setting the right prices for your IT or SaaS products? Then this episode of the Marketing Technology Podcast is perfect for you! Elias Crum interviews Dan Balcauski, the Founder of Product Tranquility, who shares his insights on pricing as a powerful marketing instrument. Dan explains the services model (SVCS), a comprehensi…

In this episode, Elias has a chat with direct marketing consultant John Caprani. He shares tips on how to be successful in writing web copy, especially in B2B. Topics we cover: How to use proven frameworks: AIDA and PAS How to touch on the emotional state of prospects, rather than sharing specs and benefits Examples of companies that have successfu…