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"The next Mario, the next Pokemon etc is going to come out of a company who matches performance marketing on mobile with a game that has an incredibly high LTV."Mack and Alex talk about the nitty gritty of growth, why paying $30 a user (can) make sense and the secret formula he plans on using to grow his new game Toon Squad into the big leagues.…
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"At least 40 of the top 50 grossing apps in Chinese app stores are published by Tencent." And Taylor Swift.Norman Liang is a consumer mobile Internet executive based in Silicon Valley who has worked with app developers to build business and launch Internet and mobile apps. As head of growth for Sungy Mobile a top developer on Google Play, he is res…
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Mack and Eric discuss Helsinki, Facebook's role in mobile and the outright fraud that can take place with ad networks."Maybe there is a toaster repairman on your team, and maybe you only have a team of toaster repairmen instead of people making toast, because that's what the algorithm does."Door Tapstream Mobile Podcast
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