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The Sales Psyched Podcast

Dr. Chris Croner

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Sales Psyched! is a sales enhancement show hosted by sales psychologist, Dr. Chris Croner. When you subscribe to this show, you'll get access to the latest sales psychology techniques and strategies designed to take your sales team's performance to the next level. This podcast for sales managers and business owners is rooted in psychology and will help you improve your sales. Episode topics range from sales hiring, sales development, behavioral interviewing, sales training, sales mentorships ...
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Episode 48: Sales Lessons to Learn from Tom Brady Today's episode focuses on how sales managers and their sales team can learn a thing or two from the famous, retired, all-star quarterback, Tom Brady. He was considered one of the best quarterbacks by teammates and coaches alike because he possessed some of the most important personality characteris…
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Episode 47: High Risk, High Reward in Sales Today's episode focuses on risk taking in sales and the rewards that can follow when applied correctly. Knowing how and when to take risks is an important skill all salespeople should know and master. Not taking risks is safe and comfortable, but its also predictable. As you're listening, think of ways yo…
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Episode 46: March Madness With a Surprise Twist Many of us have participated, or are at least familiar, with the pools and brackets of March Madness. It is a great and fun way to connect with your customers. But what if there was a way to elevate your March Madness and to create a contest that your clients will never forget? Don't Miss an Episode -…
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Episode 45: Sell with Emotions: People Buy Dreams, Not Things We've said it before and we'll say it again: Emotions are powerful in sales! Knowing how and when to connect to a buyer's emotions during a sales pitch will tip the scales in your favor. In today's episode, Dr. Chris Croner shares a story of how a contractor upped his sales game by learn…
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Episode 44: Your Attitude Matters Especially in Sales Positive and enthusiastic attitudes are magnets in sales. In episode 43, Dr. Croner focused on the psychological term, 'emotional contagion' where people literally become "infected" by someone else's positive emotions. In today's episode, emotional contagion and attitude go hand-in-hand. As your…
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Episode 43: Passion is Contagious and Compelling in Sales There's no doubt about it: Emotions are powerful and they play a huge role in sales. Salespeople who are genuinely passionate and enthusiastic about their products and services have a much higher chance of closing a deal. 'Emotional Contagion' is real and you should be seizing every opportun…
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Episode 42: How to Sell to a Big Ego Buyer This episode focuses on selling to big ego buyers, aka, the, 'I know best' buyers. It can be a real challenge selling to a big ego buyer, but it doesn't have to be. All you need is the right approach and a little sales psychology. Don't Miss an Episode - Subscribe for Free Now! Subscribe to this podcast to…
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Episode 41: 3 Tips to Make a Great First Impression During a Sales Meeting This episode reveals 3 powerful tips to making a great first impression during a sales meeting. Establishing a strong first impression is one of, if not the most, important moment in sales. Why? Because from the moment you approach a client, everything you do, from your atti…
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Episode #40: How the Best Salespeople Turn Problems into Opportunities This episode reveals how problems can be used to create powerful opportunities in sales. If a problem occurs, make it work for you! Don't Miss an Episode - Subscribe for Free Now! Subscribe to this podcast today and stay up to date on the latest in sales psychology. Additional R…
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Episode 39: Try a Creative Approach to Selling This episode is a friendly reminder for you to try and find new and creative ways to approach customers. Set a goal this year to stand out from your competitors by engaging prospects and clients in fun and innovative ways. Your clients will love you for it! Don't Miss an Episode - Subscribe Now for Fre…
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Episode 38: The Key to Handling Sales Rejection In today's episode, Dr. Croner shares a story of a high-performance athlete who looks at rejection in a completely different way. This mentality is the same for Hunter salespeople. Learn what you should be looking for in your sales candidates before hiring them to ensure they have the personality need…
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Episode 37: Learn to Identify Opportunities for Relationship Selling The best salespeople are always seeking opportunities to touch their clients in special ways. And all salespeople should be constantly honing this skill. Listen to this episode to hear a real-life example of this and learn what psychological hot buttons to use in your own sales en…
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Episode 36: Salespeople: Are You Exceeding Customer Expectations Today's episode covers a story about how one man in one company seized the reputation as the highest quality hotel chain in the world and what salespeople can learn from it. Listen in to learn more! Don't Miss an Episode - Subscribe Now for Free! Subscribe to this podcast today and st…
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Episode 35: How to Use Reverse Psychology in Sales We work with a lot of sales managers and one of the habits many of them have developed is to “crack the whip” when a salesperson is not performing to expectations. Now, each situation is different, but assuming the salesperson is high in Drive to begin with and is diligently making their calls, put…
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Episode 34: Best Corporate Gift Idea to Send to Your Clients We all want to enhance our relationships with our clients and occasionally, it is nice to show our appreciation with a gift. But, of course, that can be challenging since every client is different and we want to be sure that our gift is appropriate for our relationship and the client’s co…
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Episode 33: Improve Sales Team Satisfaction Without Money As business owners and managers, we naturally tend to concentrate on our employees and colleagues within the context of our work, often forgetting that they have private lives involving hopes and dreams as well as people who are very influential when it comes to motivation and inspiration. R…
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Episode 32: Uncover Your Buyer's Authentic Self to Sell More In psychology, when we are treating people, it always starts with a discovery process, that is, digging beneath the veneer to discover the client’s authentic self. Once we know who a person really is, we can begin to communicate with that person directly, which is when we really begin to …
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Episode 31: Boost Your Buyer's Self-Esteem to Sell More Everyone wants to feel special, appreciated and respected. As a salesperson, if you are able to generate these feelings in your communications with your prospects and buyers time after time, emotional barriers will fade away and you'll have an opportunity to establish the kinds of deep and tru…
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Episode 30: Use a Mentor Program to Boost Sales In this episode, Dr. Croner talks about one of the most important gifts any of us can receive in the course of our career . . . something that can have a huge influence on both our short and long term success. And this is especially important to younger salespeople. Don't Miss an Episode - Subscribe N…
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Episode 29: The #1 Thing a Sales Manager Can Do For a Salesperson There are lots of way to motivate your salespeople, but one psychologically-proven action will create lasting impact for months to come and it's easy . . . bring your salesperson a lead. Dr. Croner discusses the psychological nuances of this small but powerful gesture in this episode…
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Episode 28: Learn How Buyers Commit to a Purchase Salespeople are often only focused on closing the deal. In other words, gaining the buyer's final commitment. But, buyers persuade themselves to make a big commitment by making smaller commitments in the process. Understanding the psychology behind how buyers close can help with selling and persuasi…
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Episode 27: How to Leverage Voicemails During the Sales Process In today's episode, Dr. Croner talks about a part of the sales arsenal that can be very powerful but is all too often handled much too casually. That is . . . leaving voicemails. He will cover two examples and provide detailed for elevating your voicemail to the next level. Listen in! …
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Episode 26: How Sales Candidates Fool You Into Hiring Them We have all experienced this . . . the exciting, charismatic candidate who looks great, sounds great and blows us away with his energy and enthusiasm during the interview. We are so excited to have found this superstar. He's hired! But then . . . nothing. Eventually, we realize, it is not g…
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Episode 25: One Technique Sales Teams Can Learn From The Show: Mad Men In today's episode, Dr. Croner shares a sales strategy you can learn from the famous TV show: Mad Men, called ideation. Learn the importance of ideation and how a client of ours using said strategy in real life. Enjoy! Don't Miss an Episode - Subscribe Now for Free! Subscribe to…
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Episode 24: How to Close a Deal With a Procrastinating Prospect Have you ever had a prospect that likes the product, trusts you, but just won't close? We call this prospect "The Procrastinator." And man, procrastinators can be so frustrating. Today, Dr. Croner is going to give you some psychological selling tips to help get that procrastinating pro…
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Episode 23: The #1 Thing You Can Do For a Client or Prospect As a sales manager, you are always searching for a differentiator . . . an edge you can provide to your salespeople for both new business development and to solidify ongoing relationships. Sometimes we get caught up in technique when the real answer is substance and it is right in front o…
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Episode 22: Get to Know Your Prospects' Personalities It really pays to know the personalities of those you are selling to. It will give you an edge over competitors who sell well clinically but miss the opportunity to connect emotionally. In today's episode, Dr. Croner shares a selling story where one salesperson went above and beyond to understan…
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Episode 21: A Picture Can Be Worth a Thousand Words Today's episode follows up on the topic discussed last week in Episode 20. So, if you haven't listened to that episode, stop and listen to it first. In this episode, Dr. Croner outlines an actual success story that emphasizes the point of "talking about their kids and not your kids" and what a bri…
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Episode 20: Prospects and Clients Want to Talk About Their Kids, Not Your Kids When you go to one of your kid’s school concert and the children all come out on stage, who do you immediately look for? YOUR kid, of course. Prospects and clients are the same way. They want to hear about their company not yours. In today's Sales Psyched! episode, Dr. C…
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Episode 19: How to Inspire Drive in Kids In today's episode, Dr. Croner discusses a question that is often asked by clients: What can I do as a parent to teach my kids Drive? Past the age of 21-22, someone's level of Drive is locked in. But, as their personalities are still forming, there are ways to build healthy Drive in kids that will help them …
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Episode 18: Great Coaches Treat Each Player Differently As a sales manager, you might think the most efficient way to train and coach your sales team is to host a big event where everyone receives the same information presented the same way. Unfortunately, this one-size-fits-all approach rarely works out. In this episode, you will learn the importa…
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Episode 17: This Sales Interview Question Leads to the Truth In today's episode of Sales Psyched!, Dr. Croner discusses his favorite question to use when interviewing sales candidates. This powerful technique disarms candidates and reveals the truth to you about their past behavior. In this episode, you will learn: · The Magic Wand Question · How t…
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Episode 16: Sales Expert Thinks Outside the Box to Close the Deal Every so often we're going to shake things up a bit and think outside the box. We'll be talking about techniques the best salespeople have used that might seem a little bit crazy but show an underlying mastery of psychology. Today, we'll discuss a unique story about a Chicago snowsto…
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Episode 15: How to Win Back a Customer by Losing a Sale "Lose a sale, win a customer" sounds contradictory but customers are won and lost on the emotional level. In this episode, you will learn: · The best reaction to a lost sale · How to make the buyer feel supported in their decision · And how this support can pay off in the long run Listen to to…
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Episode 14: The Most Inspirational Trait of Sales Managers Business owners and managers often ask what trait is most important when it comes to inspirational leadership, and Dr. Croner always give the same answer. Confidence! In this episode, you will learn: Why confidence is so important for leaders to possess Examples of confident leaders How to …
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Episode 13: True Sales Hunters Love to Compete One of the key non-teachable characteristics we always look for in sales hunters is their love of competition. It is a core characteristic shared by all high-Drive salespeople. In this episode, you will learn: · How to motivate your competitive salespeople · Hunters are not always driven by money · Cre…
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Episode 12: Prospects Cannot Resist This Sales Psychology Ego is the cornerstone of the science of psychology. Knowing how to gracefully appeal to people's egos is an important part of the master salesperson's tactical arsenal. In this episode, you will learn: · A simple, yet powerful approach to persuading your prospects. · A psychological techniq…
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Episode 11: One of the Most Powerful Salesperson Motivation Secrets Sales managers and business owners are always looking for different ways to motivate their sales team. This often comes in the form of contents and financial incentives. In this episode, you will learn: · A small adjustment you can make for greater motivational impact. · Additional…
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Episode 10: Validation: One of the Most Powerful Forces in Psychology In today's episode, Dr. Croner discusses a powerful psychological technique that is easy to apply in a sales meeting and has remarkably effective results. You will learn: · The power and importance of validation · How to effectively validate your prospects during sales meetings T…
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Episode 9: How Even the Best CRM System Can Kill Productivity CRM is great . . . until it isn't. It is up to you as a sales manager, not your salespeople, to strike a winning balance with a CRM platform. If not used the right away, it can kill productivity! In this episode, you will learn: · Common mistakes managers make with CRM · How CRM can kill…
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Episode 8: A Salesperson's #1 Enemy and How to Defeat It! The biggest thing standing between a salesperson and a closing is often the prospect's fear. The psychological principle of loss aversion teaches us that the pain of losing is about twice as powerful as the pleasure of gaining. So, what are they afraid of? In this episode, you will learn: · …
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Episode 7: FREE: The Second Most Persuasive Word in Sales There are two persuasive words, that experience has always shown, draws people’s attention like no others in advertising and sales. In last week's episode, we talked about the word, "New." In this episode, you will learn: · The second most persuasive word . . . "Free." · Examples of how busi…
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Episode 6: One of the Most Persuasive Words in Sales Advertisers and marketers have done your salespeople an astonishing favor. They have spent millions of dollars figuring out the most persuasive words in marketing and sales. The two that are at the top of the list are “new” and “free.” In this episode, you will learn: The persuasive power behind …
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Episode 5: Has Your Salesperson Plateaued? Here's Why. One of the most frustrating experiences for a business owner or sales manager is a salesperson who performs pretty well in the beginning but then plateaus. You are left wondering what happened and why they aren't pushing themselves more to continue to grow your business. In this episode, you wi…
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Episode 4: The #1 Mistake Salespeople Make During Online Meetings This one adjustment to your online video presences will demonstrate to your prospects and clients that they are the most important person in the "room." In this episode, you will learn: · The #1 mistake people make during video calls · The importance of eye contact in a meeting, even…
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Episode 3: Optimism! Hunter Salespeople Share This Powerful Psychological Secret Sales is unlike any other profession. It takes a special kind of person to succeed in sales or new business acquisition. Those that do succeed share a non-teachable personality trait . . . optimism. In this episode, you will learn: · What optimism truly means in the co…
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Episode 2: Great Salespeople Talk Way Less Than Their Competitors Selling is about empowering the buyer. Yet, according to a study by Bain, on average salespeople talk 80% of the time in a sales meeting or call. That is absolutely brutal. No wonder prospects feel as if salespeople never listen to them. In this episode, you will learn: · Why listeni…
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Episode 1: Resumes Lie! How to Review Resumes & Spot Real Sales Potential Before you jump on the phone and beg someone to come in for an interview based on their artly crafted resume, remember this: resumes often lie! You are not just looking for someone who looks beautiful on paper. You are looking for a sales beast . . . someone with such a white…
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Episode 0: Welcome to Sales Psyched! Resumes lie! Hold that thought... Have you ever been frustrated by a salesperson who looked great in the interview but didn't met your expectations? Or have you ever wondered how to take your current sales team's performance to the next level? My name is Dr. Chris Croner. I hold a Ph.D. in Psychology and my spec…
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