Formerly known as the Holmes Report‘s Echo Chamber, the PRovoke podcast brings insight and intelligence from the global PR industry. Featuring interviews, analysis and conversation, the weekly show is hosted by PRovoke Media editors Arun Sudhaman, Maja Pawinska Sims & Paul Holmes.
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Hunter’s Heddy DeMaria On Influence In America
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Hunter chief insights & strategy officer Heddy DeMaria joins the PRovoke Media podcast to discuss the findings of the agency’s Influence in America study, which looks at which information sources play the biggest roles in influencing purchase choices.Door PRovoke Media
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Protecting corporate reputation in a cybersecurity crisis
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Cyber breaches – like the recent DDOS attacks on archive.org and 23&Me – are making headlines more frequently, and the way they are handled in comms terms can have a lasting impact on corporate reputation. In this episode of the PRovoke podcast, Maja Pawinska Sims is joined by Flora Haslam, European technology practice leader at Finn Partners, Rich…
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2024 PRovoke Global Summit Recap
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In the wake of our PRovokeGlobal Summit, Paul Holmes got together with Drew Warren and Rachel Caggiano from Ogilvy to discuss the dominant themes of the event, from the future of purpose in a politicized environment to the impact of AI on newsrooms and PR agencies—as well as Ogilvy’s big night at the Global SABRE Awards, where it was crowned Global…
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Navigating purpose & ESG in the B2B tech industry
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In this episode of the PRovoke Media podcast, Maja Pawinska Sims is joined by Richard Smith, co-founder and CEO of fintech Payen, and MikeWorldWide director Conrad Arnavutian, to talk about humanising B2B technology, purpose- and values-driven B2B communications, and how brands and communicators in this sector can navigate the future of sustainabil…
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Christina Kim, a former Freuds exec and now corporate PR manager at travel technology firm Yanolja, joins Maja Pawinska Sims on the PRovoke Media podcast to talk about how a blend of speed, quality, and trust has helped Korean brands rise on the global stage. As a Korean who now lives and works in New York, Kim shares how this cultural identity has…
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The Rise Of Asian Brands With Burson's HS Chung
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Burson’s Asia Pacific CEO HS Chung joins Arun Sudhaman on his final PRovoke Media podcast, to discuss the rise of Asian companies on the global stage. Chung describes why she believes the latest wave of Asian brands going global is very different from previous generations, and discusses the unique PR and communications challenges that these compani…
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Avoq Strategic Planning Lead On Data-Driven Decision Making
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In this episode of the PRovoke Media podcast, Avoq strategic planning leader Dianne Riddle Mikeska takes a wide-ranging look at how the comms industry, with a particular focus on public affairs, is leveraging data in its decision-making process. The far-reaching conversation with PRovoke Media founder Paul Holmes covers topics from the key role too…
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APCO founder Margery Kraus
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APCO founder Margery Kraus joins the PRovoke Media podcast to discuss the pioneering consultancy's journey as it marks its 40th anniversary of operations. In conversation with Arun Sudhaman, Kraus discusses the lessons she has learned along the way, the benefits of independence and perils of private equity, and the crucial intersection between poli…
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The Young Changemaker Awards were launched by PRovoke Media and WE Communications in 2022 to celebrate young female communicators from underrepresented groups across North America, UK/Europe and APAC/MEA. In this podcast, the third class of recipients gather with WE founder/CEO Melissa Waggener Zorkin and PRovoke Media editor-in-chief Arun Sudhaman…
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Stephen Thomas on 'Reputations of Value'
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Former AIA brand and communications head Stephen Thomas joins the PRovoke Media podcast to discuss his new book, entitled 'Reputations of Value: Winning with Corporate Reputations in an Unpredictable World.' In conversation with Arun Sudhaman, Thomas discusses why and how he wrote the book, which features insights from numerous communications leade…
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How Did Our Agency Of The Year Winners Stand Out In a Tough Year For PR
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PRovoke Media founder Paul Holmes sat down with principals from 2024 Agencies of the Year Chandler Chicco, Day One and The Sway Effect to find out what they did last year — in terms of employee culture, agency marketing, and client relationships — to create success in a challenging environment. https://www.provokemedia.com/latest/podcast/article/po…
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MikeWorldWide’s Tom Berry On The Evolution Of PR
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In this episode of the PRovoke Media podcast, Maja Pawinska Sims is joined by Tom Berry, UK managing director of global agency MikeWorldWide, in a lively and personal discussion ranging from the challenges, opportunities and changes facing the PR industry, to agency leadership, to AI, to people and purpose.…
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Sherlock's Patrick O'Neill discusses companies turning off Latin American consumers by not using language properly.Door PRovoke Media
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Diversity Hiring: A Double-Edged Sword?
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This episode of the PRovoke Media podcast is the audio of a provocative webinar with this year’s cohort of The Xec – the UK leadership scheme for the next generation of Black, Asian and minority ethnic leaders in the UK public relations industry. The panel talk to Maja Pawinska Sims about the complexities of diversity hiring, exploring issues of to…
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Behind Gen Z Comes Gen Alpha
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Day One Agency’s Erin Amend and Rita Onyx, creator and founder of the Onyx Family Brands, discuss Gen Alpha and what the kids who are part of it want from creators.Door PRovoke Media
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Reputation, Risk & Resilience With Rod Cartwright
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In this episode of the PRovoke Media podcast, crisis and issues specialist Rod Cartwright talks to Maja Pawinska Sims about the findings of his recent ‘Reputation, Risk and Resilience’ report, an analysis of eight major global reports whose findings impact corporate communicators around the world. The conversation covers the 10 themes of the report…
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Claudine Moore on Africa's PR opportunities
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Allison managing director Claudine Moore joins the PRovoke Media podcast to discuss the firm's new Africa Business Cultural Intelligence Report, which examines how changing business and media trends are impacting the region's overall PR landscape. Moore, who has been working in African PR for more than a decade, also discusses The Future is Female …
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How DEIB Fuels Creativity
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Day One Agency’s Randi White and The One Club for Creativity’s Adrienne Lucas, both of whom lead their organizations’ DEI efforts, discuss the role DEIB plays in fueling creativity.Door PRovoke Media
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Podcast: Building A Better Future Of Travel
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Bookings Holdings chief communications officer Leslie Cafferty discusses how technology is empowering consumers to see the world.Door PRovoke Media
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Roundtable: The Global Rise Of B2B Influence
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PRovoke Media partnered with Ogilvy PR to discuss why influencer marketing is one of the B2B world's fastest-growing communications priorities. Read the full Highlights of the episode here:https://www.provokemedia.com/long-reads/article/roundtable-the-global-rise-of-b2b-influenceDoor PRovoke Media
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Trading Up With B2B Influencers
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In this episode of the PRovoke Media podcast, in partnership with Cirkle, we discuss the growing importance of B2B influencers. Maja Pawinska Sims talks to Amy Searle, B2B managing director of UK consumer, corporate and B2B agency Cirkle, and Mike Chapman, head of wholesale at PepsiCo. The conversation covers Cirkle’s latest Trading Up report on ho…
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Rethinking The 21st Century PR Network
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In this discussion Havas Red CEO James Wright joins PRovoke Media editor-in-chief to discuss how he is rethinking the 21st century network agency model to better adapt and respond to client and talent trends. Wright discusses his work in terms of consolidating Havas Red's disparate agency entities into a cohesive whole, his approach to acquisition,…
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ADHD & Agency Leadership
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Paul Nolan, COO and co-owner of B2B technology specialist agency CCGroup, talks about neurodiversity in the PR industry and his own late ADHD diagnosis. In this episode of the PRovoke Media podcast, we look at neurodiversity in the PR industry in a conversation between Maja Pawinska Sims and Paul Nolan, COO and co-owner of B2B technology specialist…
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Independent PR Leaders On Strategic Investment In Tech, Talent and More
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In the latest podcast from our partners at PROI, we connected with PR agency founders from around the world who are embracing new technologies from artificial intelligence to virtual reality ,in which we discussed management and economic challenges.Door PRovoke Media
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Does The ESG Backlash Require A Responsibility Reset?
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Paul Holmes is joined by Alison Dasilva and Penny Kozakos from Zeno Group to discuss what stakeholders expect from corporations when it comes to controversial issues—and how new research can help companies address those expectations smartly in an era of increasing political polarization.Door PRovoke Media
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Influence 100 Podcast: A Proactive Response To Polarization
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Description Immerse yourself into an engaging and enlightening discussion about the stakeholder economy, sustainability, and dealing with changing corporate landscapes with the special guest, Lisa Gibby of Nestlé. This episode of Provoke Podcast, produced in conjunction with FGS, sheds light on the role of corporate affairs professionals amidst geo…
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Team Farner & The New Strategic Communications Landscape
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In this edition of the PRovoke Media podcast, two senior leaders from one of Europe’s fastest-growing agency groups join Maja Pawinska Sims to talk about the evolving landscape for strategic communications in complex times. Team Farner executive chairman Roman Geiser and Lansons CEO Gordon Tempest-Hay discuss the rapid growth of the consultancy acr…
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KPMG's Jane Lawrie on AI and ESG
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KPMG corporate affairs chief Jane Lawrie joins the PRovoke Media podcast to discuss the intersection of artificial intelligence and ESG, across such areas as performance evaluation, identifying future trends, and defining the roadmap for ESG reporting. In conversation with PRovoke Media editor-in-chief Arun Sudhaman, Lawrie also discusses the futur…
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The power of communications in accelerating sustainability adoption
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While some Asia-Pacific countries, such as Japan, have witnessed a strong rise in ESG coverage, investing, and consumer adoption of sustainable products, others have progressed at a slower pace. In partnership with Weber Shandwick, Asia-Pacific corporate affairs head Carolyn Devanayagam joins the PRovoke Media podcast to examine the latest trends i…
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Finn Partners’ Gil Bashe joins the PRovoke Media podcast to discuss the perilous spread of false information — and communicators duty to curb it.Door PRovoke Media
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The Burson mega-merger: is bigger better?
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In this episode of the PRovoke Media podcast, editors Arun Sudhaman and Maja Pawinska Sims have a lively discussion about the merger of BCW and Hill & Knowlton to create the world's biggest PR firm, Burson. The conversation covers bringing the legacy name back to the industry, the talent implications of the merger, whether we'll see more consolidat…
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The Lowdown On Analyst Relations
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The Guyer Group’s Kevin Whalen joins the PRovoke Media podcast to discuss the evolving practice of analyst relations.Door PRovoke Media
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Global Healthcare Campaigns, Myth Or Reality?
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In this edition of the PRovoke Media podcast, Paul Holmes is joined by GCI Health global CEO Kristin Cahill and Europe and Middle East president Kath Harrison, along with Aimee Christian, VP and global head of corporate communications and engagement at Jazz Pharmaceuticals, to talk about the success factors for modern global healthcare campaigns. T…
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Using AI To Supercharge Success
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In October, Unlock Health joined me to discuss the PRovokeGlobal Summit. This month they sat down again to discuss the main lessons learned from a diverse and provocative event. In a wide-ranging discussion that took in major industry challenges from the growing use of artificial intelligence to the spread of disinformation, from the “pink economy”…
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Havas Red On The Maturation of Influencer Marketing
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Over the last decade or so, influencer marketing has matured to the point where today being a creator is considered a bona fide career built on rich relationships with agencies, brands and consumers (to say nothing of talent agents). In this episode of the PRovoke Media podcast, Red Havas’ Kerry Anderson in the UK and Audrey Arbogast in the US disc…
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The critical role of comms in decriminalising suicide
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Global suicide prevention and crisis support organisation Lifeline International has launched a new campaign, Decriminalise Suicide Worldwide: the first initiative of its kind to call for legal change in 25 countries around the world where suicide and attempted suicide are still a criminal offence. The charity’s communications and campaign director…
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HBCU Sports In The Limelight
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Mid-Eastern Athletic Conference Commissioner Sonja Stills joins the PRovoke Media podcast to discuss raising the visibility of HBCU sports.Door PRovoke Media
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Cross-Generational Communications: Creating Ageless Connections
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In this episode sponsored by Racepoint Global, we discuss how the themes of curiosity and cross-generational collaboration apply to the world of communications. Guests include Marci Alboher of CoGenerate and Scott Shigeoka, author of "SEEK: How Curiosity Can Transform Your Life and Change the World."…
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Moderna Chief Brand Officer Kate Cronin
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Kate Cronin joins the PRovoke Media podcast to discuss Moderna showing up at large events not typically associated with pharmaceutical companies.Door PRovoke Media
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PRovokeGlobal Preview: Is Disruption Redefining The Agency World?
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PRovokeGlobal Podcast Sponsor, Unlock Health joins Paul Holmes ahead of this year's Global Summit to talk disruption in the PR space and making impact. Unlock Health is a single source growth partner for healthcare providers with services that span the full range of marketing solutions from audience engagement and consulting, to technology solution…
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Brands Should Act More Like Creators
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Codeword founding partner Kyle Monsoon discusses the value in brands acting like creators — and what that looks like.Door PRovoke Media
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Ex-AIIB comms chief Bob Pickard
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Bob Pickard joins the PRovoke Media podcast to discuss his dramatic exit from the Asian Infrastructure Investment Bank, whom he accused of being overly influenced by the Chinese Communist Party. In conversation with Arun Sudhaman, Pickard responds to a subsequent AIIB report that dismissed his allegations, and instead claimed his tenure was marked …
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The Rise Of Misinformation And What It Means For Brand Storytellers
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In an era when it is reported that more than half of Americans believe national news organizations intend to mislead, misinform or persuade the public, what does this mean for brand communicators? James Wright, CEO of Havas Red, joins this episode of the PRovoke Media Podcast to discuss a new era of brand purpose and the shift from brand storytelli…
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Tier One On Leveraging Trendspotting To Elevate Brands
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Tier One Partners’ Marian Hughes and Celina Fine discuss the art and science of trendspotting and how the firm leverages trends to boost brands.Door PRovoke Media
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How Brands Can Build Consumer Love In A Cost-Of-Living Crisis
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In this episode of the PRovoke Media podcast, Cirkle’s consumer managing director Kate Gibson and her client Jim Shearer, marketing director of frozen food giant Birds Eye, discuss how brands can continue to build consumer love and loyalty in a cost-of-living crisis – and why new research shows earned media is more powerful than ever.…
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The Future Of Cognitive AI And Its Role In Protecting Brands
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BCW joins the podcast to discuss their recently announced partnership with Limbik, a top information defense technology company rooted in cognitive artificial intelligence (AI), which will provide clients with advanced identification and mitigation solutions in today's post-factual environment. Paul Holmes hosts guests BCW Chief Innovation Officer …
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Maureen Lippe On Radical Reinvention
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Lippe Taylor founder and chairman Maureen Lippe discusses her new book, Radical Reinvention, and the personal story behind it.Door PRovoke Media
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Prioritizing Employee Wellness Is Good Business
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Marina Maher Communications' Olga Fleming and Ketchum's Diane Fakhouri join the PRovoke Media Podcast to discuss why wellness programs are not just a nice to have, but a necessity for business models in 2023.Door PRovoke Media
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The power of strategic comms for social impact
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Stan Getui, the Africa director of Luminate, joins Maja Pawinska Sims to talk about the global philanthropy organisation’s new ‘Winning Hearts and Minds’ report on how nonprofits, activists, community groups, funders and creative agencies can harness the power of strategic communications for greater social impact, and the barriers to collaboration …
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Cannes Series: 2023 Festival Retrospective
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W Communications associate Creative Director John Wilkinson, and Director Jess O'Donohoe join PRovoke Editor Maja Pawinska Sims to unpack their first experience of Cannes. In the episode, they talk about lessons and takeaways from the festival, do a review of their own work which won this year, and discuss other winners they loved.…
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